Are you looking for a challenging commercial role that allows you to influence a broad range of global leaders and helping to shape regional marketing solutions? If so, this Product Brand Management Director role could be an exciting opportunity to consider.GSK remains committed to achieving bold commercial ambitions for the future. By 2031, we aim to deliver 40 billion in annual sales, leveraging our existing strong performance momentum to significantly increase our positive impact on the health of billions of patients globally. Our Ahead Together strategy is centered on early intervention to prevent and alter the course of disease, thereby protecting people and supporting healthcare systems.Our diverse portfolio consists of vaccines, specialty medicines, and general medicines.Through continuous innovation and a dedicated focus on scientific and technical excellence, we strive to develop and launch new, groundbreaking treatments that address critical health challenges.
As the Account Marketing lead for Anti-infectives, you will develop and lead professional strategies across both hospital and outpatient customer channels, reporting to the Sr. Director of Marketing (Brand Lead), Anti-Infectives. Responsibilities include developing and executing launch plans that address both account enablement and access challenges as well as traditional HCP promotion. You will lead a team of product managers and a matrix environment of cross-functional stakeholders. This role also has a strong market access focus requiring knowledge of how to bring products to market in complex operational environments.
This is a highly visible and strategically important role for GSK. We are looking for an inspiring commercial leader who can own the account marketing strategy across multiple channels while seamlessly interacting with Senior Stakeholders across the US, Global and external market.
This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following
Craft account enablement strategy and execution including hospital access and discharge channel
Own strategy and execution of professional marketing plans across both hospital and urology channels
Defining customer insights, journeys, and segmentation; product positioning; creative strategy, core messaging and content plans; integrated, cross channel promotional mix
Oversee training and capability building for account field teams
Set direction and ensure strategic alignment across functional stakeholder groups
Maintain detailed understanding of disease and competitive marketplace
Foster an environment of innovation, inclusion, challenge, trust and development
Why You?
Basic Qualifications:
BS/BA with 6-8 years of marketing or relevant commercial experience, including a minimum of 3 years in US biopharma marketing
Experience in Anti-Infectives and/or Hospital Specialty and/or Urology
Experience developing account management strategies across complex customer @types, including specialty, retail, consumer, hospital, IDN, academic medical center, or large group practice environments
Ability to be in-office consistently 2-3 days per week (Philadelphia, PA or Durham, NC)
Ability to influence at all levels & build strong relationships in a matrix environment
Experience influencing without direct authority across cross-functional teams
Demonstrated success in developing & executing brand marketing plans
Ability to define, track, analyse key performance measures and make data-driven decisions
Financial acumen and P&L mindset
Strategy development, particularly in complex and novel environments
Ability to prioritize, pivot, and manage multiple projects simultaneously
Ability to travel 25%
Preferred Qualifications:
BS/BA with 8-10 years of marketing or relevant commercial experience, including a minimumof 4 years in US biopharma marketing
Product launch experience
Consulting and/or Business Development experience
Strong written and verbal communication skills
Strong business & scientific acumen, learning agility
Experience in direct people management; and/or significant enterprise/matrix leadership
Strong interpersonal skills and ability to build effective working relationships in a matrix environment
Proven decision-making, strategic thinking, problem-solving, and oral/written communication skills
Experience working with global launch/marketing teams
Demonstrated broad commercial experience, including:
Brand lifecycle management
Product launch; Category creation
Customer insight, Messaging, campaign, creative development
Category / disease and product strategy development
Tactical plan development/execution, including integrated channel mix
Understanding of channels, pricing, and market access strategies
Drives market and brand opportunity analysis and develops actionable brand insights
Recognizes trade-offs and makes adjustments as needed; prioritizes short / long-term needs
Demonstrated sense of ownership for the shared success of the team and asset
Thrives in a fast-paced, dynamic, competitive environment
Competitive mindset; feels driven to conquer uncharted territory
LI-GSK
Skills
Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy
Please visit
GSK US Benefits Summary
to learn more about the comprehensive benefits program GSK offers US employees.
Why GSK?
Uniting science, technology and talent to get ahead of disease together.
GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.
People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our peo
