Search Engine Marketing (SEM) Analyst

HealthPartners (CMC) • Bloomington, MN • 2h ago

Job Duties HealthPartners is currently hiring a Search Engine Marketing (SEM) Analyst. As a member of the Web & Mobile Marketing team, the Search Engine Marketing (SEM) Analyst plays a key role in executing and optimizing paid search strategies that drive engagement and patient growth. This role partners closely with internal stakeholders, external vendors, and the SEO team to deliver integrated, data-driven campaigns that connect health care audiences with relevant content and clear calls to action.

The SEM Analyst is responsible for the day-to-day planning, management, optimization, and performance reporting of Google Ad campaigns supporting care delivery service lines, including primary care, women's health, pregnancy, pediatrics, urgent care, birth centers, ENT, virtual care, and myGenetics.

This role reports to the Supervisor, Search Engine Marketing and is part of a collaborative team focused on delivering impactful, data-informed marketing strategies.

Required Qualifications:

College degree or equivalent experience

Cumulative 3-plus years of experience in paid search across all major U.S. search engines and ad platforms: Google and Bing

Proven history of success driving positive results through paid search marketing programs.

Skills in quantitative and qualitative analysis as well as written and verbal communication, with the ability to use Excel and PowerPoint to tell stories with data and visuals, tailoring communications to fit various audiences and levels.

Aptitude to manage paid search campaigns in a highly dynamic, collaborative, and matrixed environment.

Ability to make correlations between strategies and tactics, and intermediate knowledge of campaign execution.

Team-player who is a self-starter, curious and eager to learn, demonstrating openness to feedback and coaching, and well organized.

High attention to detail and critical thinking skills are necessary.

Preferred Qualifications:

Healthcare, Health insurance, or consumer brand experience

Google or Adobe Analytics experience

Experience in search marketing tools such as Ahrefs, SEMRush, Conductor, Google Search Console, SparkToro

Hours/Location:

M-F; core business hours

This position follows a hybrid work model, with an expected onsite presence Tuesday through Thursday at the Bloomington corporate office. Additional on-site days may be required for meetings or team-related activities.

Position Responsibilities:

Daily, weekly, and monthly performance monitoring to understand the performance of campaigns, continually optimizing for improved performance.

Analysis and proactive identification of optimization opportunities to improve spend effectiveness and to ensure each campaign is meeting its goals.

Creation and implementation of new pay-per-click (PPC) campaigns, ad copy, and landing page recommendations.

Produce campaign performance reports and provide analysis that outlines key findings and recommendations.

Partnering with internal business partners to diagnose and problem solve campaign matters.

Help manage relationships with search optimization technology partner.

Identify, set-up, execute, and measure ad copy and landing page A/B tests.

Audit for and help maintain best practices within paid search campaigns.

Staying current on industry/competitor trends.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Minimum Education Required High School Diploma or Equivalent

Minimum Experience Required 3 - 20 years

Shift First (Day)

Number of Openings 1

Public Transportation Accessible Yes

Veterans Encouraged to Apply No

Physical Required Yes

Drug Test Required Yes

Compensation $11.41 / Hourly

Postal Code 55420

Job Type Full Time

Place of Work

On-site

The Cigna Group • Bloomington, MN • 1d ago

Sales & Marketing

This job can be filled to align with any Cigna/Evernorth multifunction office location The Account Executive manages the overall contract and relationship with existing complex clients and their consultants. This positio...

1d ago

Go to Apply

Multifamily Communications Coordinator / Communications Specialist 1

State of Minnesota • Saint Paul, MN • 1d ago

Sales & Marketing

Working Title: Multifamily Communications Coordinator Job Class: Communications Specialist 1 Agency: Housing Finance Agency Job ID : 96007 Location : St. Paul Telework Eligible : Yes Full/Part Time : Full-Time Regular/Te...

1d ago

Go to Apply

Marketing Specialist (Hybrid)

Barr Engineering Co. • Minneapolis, MN • 1d ago

Sales & Marketing

Job Duties The role - whatyou'lldo Barr is seeking a marketing specialist to join our Minneapolis, Minnesota-basedCorporate Business Developmentteam in a hybrid role supporting the advancement of Barr's firmwide market s...

1d ago

Go to Apply

Senior Marketing Specialist

Bowman • Saint Paul, MN • 1d ago

Sales & Marketing

Short Description Bowman has an opportunity for a Senior Marketing Specialist to join our team remotely. Bowman is a growing, dynamic and nationwide engineering firm that is seeking an experienced and talented Senior Mar...

1d ago

Go to Apply

ACCOUNT EXECUTIVE

UKG • Saint Paul, MN • 1d ago

Sales & Marketing

Why UKG: At UKG, the work you do matters. The code you ship, the decisions you make, and the care you show a customer all add up to real impact. Today, tens of millions of workers start and end their days with our workfo...

1d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)