Go-to-Market & Industry Marketing Manager

AccuWeather, Inc. • State College, PA • 2h ago

AccuWeather is expanding its Marketing team and looking a Go-to-Market & Industry Marketing Manager to join its growing team.

The Go-to-Market & Industry Marketing Manager supports the execution of AccuWeather's go-to-market strategy across priority industries and strategic growth initiatives. This role partners closely with Sales, Business Development, Product Marketing, Customer Success, and Revenue Operations to develop industry-specific messaging, customer stories, sales enablement materials, campaigns, webinars, and market-facing programs that accelerate enterprise growth.

The ideal candidate is an execution-oriented marketer who enjoys translating customer insights and business strategy into repeatable go-to-market programs. This individual will help operationalize industry marketing initiatives, support multiple strategic growth priorities, and continuously improve how AccuWeather brings solutions to market.

KEY RESPONSIBILITIES

Industry Go-to-Market Execution

Support execution of go-to-market programs across priority industries, including Retail, Manufacturing, Transportation & Logistics, Energy, Insurance, Healthcare, and other strategic growth markets.

Develop and maintain industry messaging, value propositions, customer stories, and sales collateral.

Create and maintain industry landing pages, webinars, campaigns, nurture programs, and supporting marketing assets.

Support industry-specific product launches and commercialization initiatives.

Customer & Market Intelligence

Conduct customer interviews, market research, and competitive analysis to support go-to-market planning.

Monitor industry trends, emerging customer needs, buying center evolution, and competitive positioning.

Translate market insights into messaging, campaign recommendations, and customer-facing content.

Maintain industry personas, use cases, and supporting documentation.

Sales Enablement

Develop sales plays, battle cards, presentations, customer proof points, and enablement materials.

Partner with Sales and Business Development to support strategic account planning and executive meetings.

Ensure customer-facing messaging remains consistent across campaigns, presentations, and outbound programs.

Support development of case studies, testimonials, and industry-specific success stories.

Campaign & Program Execution

Execute industry webinars, customer panels, conference follow-up campaigns, and thought leadership initiatives.

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