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Director-Marketing PB Rehab

Genesis Healthcare • Westfield, MA • 23h ago

Overview

Market Director / Speech Therapist

Westfield, NJ

Mobile Outpatient Therapy

30 hours/wk full time with full benefit pkg.

ALF/ILF and community homes.

Offering $5,000 Bonus

At Powerback, we're on a mission to improve lives. As the leader in physical, occupational, speech, and respiratory therapies, we help older adults stay active and thrive.

With over four decades of trusted service, our reach spans skilled nursing centers, assisted and independent living facilities, outpatient clinics, and home-based care. We're proud to deliver personalized care exactly where and when it's needed most.

Join an industry-leading team that restores hope and makes a lasting impact. If you're passionate about making a meaningful difference and want to be part of the future of rehabilitation and wellness, Powerback is the place for you.

Why Powerback?

Benefits : We offer Medical, Dental, and Vision plans to Full-Time team members. We offer Dental and Vision to Part-Time team members.

Paid Time Off: We offer generous paid time off to Full-Time and Part-Time team members.

Support for New Grads: Our Powerback Clinical Mentorship Program kicks off on day one, helping you learn from the best in the field.

Continuing Education: Keep growing with free CEUs through Medbridge.

H-1B Visa & Relocation Assistance: We support Visa or Green Card sponsorships, plus our Journey Travel Program lets you work across the U.S. with the security of a full-time role.

Perks at Powerback: Enjoy exclusive discounts on Wireless/TV, Home/Auto/Renters and Pet Insurance, Childcare, Eldercare, and more. Earn rewards through our PowerZone Employee Recognition Program, and expand your expertise with our Clinicians in Action professional development program.

Responsibilities

The Director of Marketing directs all aspects of business development and recruiting marketing and sales within Powerback.Manages the Powerback Business Development and Recruiting Marketing team. Leads the development and maintenance of graphic communications presented by the Company to our customers including; maintaining Powerback marketing image, collateral development, creative design and collateral request fulfillment. Facilitates the coordination and communication of marketing activities with Powerback's various departments and functions to provide and reinforce a common Powerback voice and message in the market.

1.Manages, coaches, develops and supports the Powerback Business Development and Marketing team.

2.Supports rehab business development activities and partners to establish strong relationships with new and existing referral sources.

3.Implements all processes and deadlines for the Marketing team. Including both building and presenting marketing tools, collaterals and information to internal and external stakeholders to gain approval of marketing plans.

4.Oversees strategic brand management with a focus on an appropriate image of the company.

5.Develops and directs marketing plans in collaboration with key stakeholders, including clinical and operations teams and both current and potential customers.

6.Develops and maintains a deep understanding of our market(s), customer behaviors, market segments, competitive landscape, competitive positioning, and reputation management.

7.Oversees and maintains all social media channels for the company.

8.Using design software, develops new marketing materials and modifies/updates marketing collateral including brochures, flyers, inserts, etc. to achieve organizational goals and objectives of the company.

9.Manages proofing process of all materials before they are finalized, executed or printed with the field/business.

10.Facilitates and directs marketing and promotional collateral and advertising production and distribution post the creation of these marketing products for the company -- including brochures, postcards, advertisements, booths, inserts, and other required marketing materials.

11.Manages vendor relationships and associated product production to ensure services are delivered according to specification, e.g. time, quality and cost.

12.Leads the development and implementation of external communication programs that support product and marketing position.

13.Designs marketing collateral with website, email, geo-fencing and other digital mediums in mind.

14.Supports website administration as needed.

15.Directs facilitation and coordination of trade show and event participation for Business Development and Recruiting teams.

16.Manages and/or facilitates Powerback Consulting webinars.

Performs all other duties as assigned.

Qualifications

1.Bachelor's Degree required with emphasis on Marketing, English, and/or Communication.

2.5-10 years' previous marketing experience, preferably in the healthcare industry, required.

3.Demonstrated experience in marketing communications and creative design.

4.Excellent written and verbal communication skills; experience creating a variety of business communications and presentations.

5.Excellent organization skills combined with good interpersonal skills necessary.

6.Portfolio of design productions demonstrating talent preferred.

Posted Salary Range

USD $75,000.00 - USD $80,000.00 /Yr.

Genesis HealthCare, Inc. and all affiliated entities (collectively "Genesis") has a strong commitment to diversity that is fully supported and practiced by our officers and leadership team. Genesis provides equal employment opportunities to all employees and applicants for employment without regard to actual or perceived race, color, religion, gender, gender expression, gender identity, sex, sexual orientation, HIV status, national origin, age, disability, marital status, pregnancy, ancestry, citizenship, genetic information, amnesty, military status or status as protected veterans, or any other legally protected characteristic. Genesis is an Affirmative Action and Equal Opportunity Employer and our goal is to foster an inclusive and accessible workplace free from discrimination and harassment where everyone has equal opportunities to succeed.

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