Brand Marketing Manager, VR Acquisition

Meta • Burlingame, CA • 6h ago

Summary:

The Meta VR Hardware marketing team is responsible for driving the outbound consumer marketing strategy to support our virtual reality device portfolio from awareness through to acquisition. This includes always on activity as well as developing full funnel programs to support new hardware launches and campaigns.In this role you will be responsible for proactively identifying challenges and opportunities for the business, designing appropriate insights fueled marketing strategies and developing impactful cross-channel plans and executions which drive to meaningful outcomes.In this role, you will work at the intersection of creativity and technology, marketing products that push the boundaries of computing and human interaction.

Required Skills:

Brand Marketing Manager, VR Acquisition Responsibilities:

Build highly effective marketing programs to support acquisition goals, with a focus on direct response marketing campaigns

Develop and champion an operational model to drive integration across 1P and 3P acquisition channels and channel owners, leveraging data and insights to fuel strategy and drive business outcomes

Identify marketing opportunities by understanding audiences, the competitive landscape, consumer trends, and product and market data

Ensure a consistency across territories and consumer touchpoints, in collaboration with marketing managers across the business

Demonstrate the effectiveness of marketing investment for the business through both short- and long-term measurement, across marketing flywheel & performance metrics

Foster collaborative behavior that leverages a broad range of viewpoints to drive better business outcomes

Cultivate collaborative internal partnerships, influence through others, resolve conflict, build alignment, and work effectively across teams to execute strategy

Minimum Qualifications:

Proven experience in developing recommendations and synthesizing learnings through data

Demonstrated track record leading cross functional teams while driving tactical execution

Experience managing through ambiguity and identifying opportunities to drive efficiency and impact

Preferred Qualifications:

Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)

Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)

Demonstrated ongoing AI skill development (e.g., prompt/@context engineering, agent orchestration) and staying current with emerging AI technologies

Public Compensation:

$152,000/year to $213,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereo@types, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@meta.com.

Similar Jobs

Supervisory Business Manager

Veterans Affairs, Veterans Health Administration • San Francisco, CA • 55min ago

Management & Administrative

Summary The Supervisory Business Manager has responsibility for a wide range of administrative functions relating to the Anesthesia Service. The incumbent has full administrative management and responsibility for a wide...

55min ago

Go to Apply

Office Services Clerk

Robert Half • San Francisco, CA • 56min ago

Management & Administrative

Description Robert Half is partnering with a law firm in San Francisco that is seeking a reliable, customer-service-oriented Office Services Clerk to support the firm's daily office operations. This is a hands-on role id...

56min ago

Go to Apply

Armed Security Officer - Government Site

Allied Universal • Richmond, CA • 1h ago

Management & Administrative

Company Overview: Allied Universal®, North America's leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative...

1h ago

Go to Apply

Armed Security Officer - Government Building

Allied Universal • Oakland, CA • 1h ago

Management & Administrative

1h ago

Go to Apply

Staff Technical Program Manager, Release Operations Manager, Google Beam

Google • San Francisco, CA • 1h ago

Management & Administrative

Staff Technical Program Manager, Release Operations Manager, Google Beam corporatefare_ Google place Mountain View, CA, USA; Seattle, WA, USA; +2 more; +1 more Advanced Experience owning outcomes and decision making, sol...

1h ago

Go to Apply

Staff Technical Program Manager, Release Operations Manager, Google Beam

Google • Mountain View, CA • 1h ago

Management & Administrative

1h ago

Go to Apply

Proposal Manager, Geographic Sales Operations - NorCal U.S.

Jacobs • San Francisco, CA • 1h ago

Management & Administrative

As a key member of our Sales team, the NorCal Proposal Manager provides leadership or support on a variety of business development assignments, including highly strategic proposals, qualification statements, and presenta...

1h ago

Go to Apply

Category Manager, Engineering and Technical Operations, Google Procurement Organization

Google • Sunnyvale, CA • 1h ago

Management & Administrative

Category Manager, Engineering and Technical Operations, Google Procurement Organization corporatefare_ Google place Chicago, IL, USA; Sunnyvale, CA, USA Mid Experience driving progress, solving problems, and mentoring mo...

1h ago

Go to Apply

Accenture Edge - Oracle EPCM Manager

Accenture • Mountain View, CA • 4h ago

Management & Administrative

We Are: Accenture's Oracle practice, and we make the new happen now. Every day, we imagine the future and bring it to life using design thinking, agile development methodologies, and new smart tech like IoT, automation,...

4h ago

Go to Apply

Accenture Edge - Oracle EPCM Manager

Accenture • San Francisco, CA • 4h ago

Management & Administrative

4h ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)