Specialist, Brand Marketing/Research - 518687
Job ID:518687Location:KNOXVILLE, TNRegular/Temporary:Regular
External - Posting Description
Specialist, Brand Marketing/Research-518687
Organization:CAO
Department: Enterprise Communications
Work Location: Knoxville Corporate Office or Chattanooga Corporate Office
Relocation: No relocation benefits are offered for this position.
Posting Open: 7/29/2026
Posting Close: 8/1/2026 at 11:59 PM EST
Salary: Competitive
POSITION PURPOSE:
Champion and steward the TVA brand by building customer and stakeholder participation in marketing alliances that build awareness for TVA and the public power model. Developing and or leveraging existing customer and stakeholder data to refine brand management. Providing strategic guidance to, developing and/or executing integrated marketing strategies that align with the enterprise marketing plans. Helps execute the TVA brand strategy and plan and support achievement of annual business plan goals.
JOB DIMENSIONS
Supervisory Responsibility - No direct supervisory responsibility; may provide day-to-day oversight of work performed by others.
Budget Responsibility - Monitor project/program costs within plan; cost efficiency gains expected
PRINCIPAL ACCOUNTABILITIES:
Exhibits and promotes integrity, respect, and authenticity in all interactions internal or external to TVA Communications and in performance of assigned duties.
Demonstrates strong collaboration, open-mindedness, and partnership with teammates within and outside the TVA Communications organization.
Enhances and protects the TVA reputation and brand; builds understanding and support for the agency's long-term strategy and enterprise priorities.
Consults with communicators, partners and stakeholders on brand strategy, strategic messaging and related issues.
Assists with the development of and may execute brand management plans designed to strengthen the TVA brand, generate business, increase customer loyalty, manage reputation and expand employee advocacy.
Helps promote uniformity and consistency of brand image and brand experience, reinforcing the accountability structure for internal teams and external partners.
Working with other Communications teams, along with other business units, identifies brand-building areas, creative approaches and new ways to execute efficiently and effectively.
Works with the Senior Manager, Brand Marketing, to translate data, metrics and insights to tell a compelling story.
Adopts value-centric messaging produced from centralized content team and create a roadmap plan for the continuous development of a cohesive brand message and brand/category presence.
Provides strategic guidance, coordinates and/or directly plans integrated marketing and communications campaigns utilizing various platforms including events, sponsorships, presentations, printed products, web, video, social media, email and other electronic and interactive mediums; measure and track results.
Provides or assists with actionable solutions-oriented metrics, insights and recommendations that improve brand and reputation.
Effectively coordinates and/or supports the development, design, approval, production and distribution of materials in partnership with the Communications team.
Monitors related expenses that may include paid advertising, vendor engagement, and research along with identifying cost efficiencies and respective anticipated results.
Delivers brand training, market research processes and results, and/or integrates brand messaging into existing training and development programs.
Responsible for or supports other team members with market research and data analysis to identify business insights, needs and opportunities. When doing so, translates complex methodology and quantitative measurements in ways that are actionable and easy to understand.
Manages or supports daily, weekly and monthly reporting of analytics and leading indicator measurements across social media, web and digital platforms. May also aggregate and analyze time specific initiatives, campaigns and promotions to uncover the key factors driving success.
Evaluates the multi-channel impact of marketing activities on engagement or experience and ROI.
Identify and explore relevant third-party data sources to enhance customer profiles.
Leverages and/or maintains an updated research data repository, databases, shared folders and reference materials.
Ensures compliance with established brand standard policies and procedures.
Serves as a member of the Emergency Response Organization, and the Public Information organization in particular, in accordance with Emergency Plan procedures. Supports on-call rotation for after-hours needs. Additional assignments as needed.
MINIMUM REQUIREMENTS:
Education - Bachelor's degree in branding, marketing, communications, mathematics, research, statistics, social science, advertising or a related field.
Experience - At least five (5) years experience in corporate and/or agency environments. At least five (5) years experience in brand marketing, strategy development, writing/editing and material production or business equivalent. May require additional research experience. Experience measuring consumer perceptions and working with predictive analytics is a bonus. A proven track record of using data and analytics to support or drive marketing results and measuring ROI.
Certification/License, etc - None required.
Knowledge/Skills/Abilities - Must possess excellent written, verbal and interpersonal skills and be proactive at building relationships across teams. Highly creative. Forward thinking and able to present ideas and concepts to groups of all sizes. Able to work with minimal direction in a fast-paced environment. Track record in brand building and developing and implementing marketing strategies. E xperience with campaign development and management. Results oriented with proven project management and change management skills. Candidate may be required to obtain and maintain a security clearance based on position / access requirements and essential job functions.
Equal Employment Opportunity
TVA is an Equal Opportunity employer and complies with all applicable laws and regulations regarding equal employment opportunities. Any applicant or employee who believes s/he has a discrimination claim (including harassment or retaliation) must contact TVA's Equal Opportunity Compliance office within 45 calendar days of the event or action s/he believes to constitute discrimination, harassment, or retaliation.
Drug-Free Workplace
All TVA Non-Nuclear employees are covered by TVA's Federal Drug-Free Workplace Program Plan, in accordance with Executive Order 12564, Public Law 100-71 and the Mandatory Guidelines for Federal Workplace Drug Testing. Information regarding the Drug Free Workplace Program can be found at www.samhsa.gov/workplace . TVA Non-Nuclear employees in Testing Designated Positions, including those performing safety-sensitive duties are also subject to random drug testing. TVA Nuclear employees are subject to random alcohol and drug tests in accordance with 10 CFR Part 26 as mandated by the Nuclear Regulatory Commission (NRC).
How to Claim Vet Preference
If you are requesting to be considered as a preference-eligible veteran as outlined in the application process, you must submit your military documents before the posting close date indicated above. Be sure to include all supporting documentation: Form DD214 (member 2 or member 4 copy), a Veterans Disability Rating Letter from the VA (if applicable), and a completed form TVA 3595. If you will not get your DD214 until you are separated or retired, you can request a Statement of Service through your military personnel office. The Statement of Service must list your dates of military service, character of service, expected date of separation and any service-connected disability rating that you have been awarded from your branch of military service. Please submit your military documents each time you apply for a position.
How to Submit Documentation:
Upload documents in Step 7 of the application process.
Email documents to[email protected]
More information about preference eligibility and a link to form TVA 3595, can be found athttps://www.tva.gov/Careers/Claiming-Veteran-Preference. If you have a question about preference eligibility, please email [email protected] .
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