Overview
Aerotek has an immediate opening for a Marketing Specialist at the corporate office in Hanover, MD.
Job Summary:
Serve as the central point of coordination for talent marketing initiatives and candidate support operations across Aerotek, Actalent and Aston Carter, partnering with internal teams to attract talent while ensuring a positive experience for candidates engaging with our brands across multiple digital channels. Acting as the primary intake point for talent marketing requests, this role helps internal stakeholders navigate available resources and supports the successful execution of talent attraction initiatives. The role also serves as the primary escalation point for the outsourced customer support team, ensuring social media inquiries, online reviews, and escalated candidate issues are addressed in a timely manner.
Essential Functions:
Serve as the central intake point for field marketing requests, connecting employees with the appropriate resources while setting clear expectations for process and timing.
Collaborate with Program Manager, Digital Advertising to support escalated field talent marketing requests.
Provide hiring event support including event banner coordination with field partners and vendor, and external hiring event promotion.
Support boosted job postings by overseeing the intake process, approval routing and email updates.
Schedule and lead kick-off calls with field partners.
Produce regular channel performance reports, providing visibility into request volume, key results, performance trends and supporting data-driven decisions at the enterprise level.
Support ad hoc needs across marketing team.
Provide day-to-day oversight of the outsourced customer support team, supporting social media inquiries, review management and Talent Community case escalations while serving as the primary escalation point to internal stakeholders for escalated HR/ER/legal tickets.
Manage and maintain a centralized database of canned responses, refining responses and supporting standard operating procedures (SOPs) to ensure efficient and consistent customer interactions aligned with operational, brand and legal guidelines.
Monitor customer reviews across Google My Business, Indeed and other platforms using ReviewTrackers, identifying trends and escalating offices with repeated low-rating reviews to operational leaders.
Support the overall review management strategy by proactively identifying opportunities to drive review volume and amplify positive feedback across priority platforms.
Minimum Education/Abilities/Skills:
1+ years of experience supporting integrated marketing campaigns preferred
Experience with paid media, digital advertising, or programmatic platforms preferred
Previous recruiting, staffing or talent marketing experience preferred
Strong working knowledge of social media uses for brand reputation management
Customer support and escalation management skills
Strong communication skills, including the ability to work effectively with senior stakeholders and leaders, providing recommendations, managing expectations and challenging requests when they don't align with business requirements or established processes.
Comfort with program reporting and analysis
Process and intake management skills
Ability to remain professional and courteous with customers
Ability to multi-task within a fast-paced and high-stress environment
Competencies:
Customer Focus
Communicates Effectively
Collaboration
Attention to detail
Ensures Accountability
What Success Looks Like:
Customer service tickets across social media, reviews, and escalations are handled promptly and professionally, with consistent, on-brand responses that meet operational, legal and compliance standards across all digital channels.
The outsourced customer support team operates efficiently and with confidence, supported by clear guidance, regular communication and timely escalation management.
Trends in online reviews and social media feedback are proactively identified, with actionable insights communicated to greater Marketing team and when necessary, escalated to operations teams.
Internal partners experience a seamless process for field marketing support, with clear expectations and timely execution.
Per Pay Transparency Acts: The range for this position is $58,700 - $88,100 + annual bonus potential of $5,500
Benefits are subject to change and may be subject to specific elections, plan, or program terms. This role is eligible for the following:
Medical, dental & vision
401(k)/Roth
Insurance (Basic/Supplemental Life & AD&D)
Short and long-term disability
Health & Dependent Care Spending Accounts (HSA & DCFSA)
Transportation benefits
Employee Assistance Program
Tuition Assistance
Time Off/Leave (PTO, Primary Caregiver/Parental Leave)
Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors.
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Our People Are Everything. Aerotek® Inc. provides staffing and services solutions in manufacturing, logistics, construction, aviation, facilities and maintenance. We provide the expertise, solutions and people required to rise to the challenges of North American industry. Headquartered in Hanover, Md., Aerotek operates a unified network of over 200 offices across North America, supporting more than 14,000 clients each year. Aerotek is an operating company within Allegis Group, a global leader in talent solutions. To learn more, visit: Aerotek.com .
The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.
If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please call 888-237-6835 or email accommodation@aerotek.com for other accommodation options. However, if you have questions about this position, please contact the Recruiter located at the bottom of the job posting. The Recruiter is the sole point of contact for questions about this position.
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Job ID 2026-13659
Category Marketing
Location : Location US-MD-Hanover
