Job Summary
The Director, Marketing serves as the strategic marketing leader for an assigned region(s), partnering closely with regional leadership teams to identify growth opportunities, address business challenges, and develop integrated strategies that advance regional priorities. This role leads regional market assessments, translates insights into strategic roadmaps, and brings together cross-functional teams across marketing, communications, physician relations, digital, and consumer experience to deliver coordinated solutions. The Director provides expertise in both consumer and physician marketing, ensuring alignment between regional priorities, growth initiatives, and marketing investments. This individual is a trusted advisor, skilled at influencing without authority, building strong partnerships, and leading teams to achieve measurable outcomes. Responsibilities include, but are not limited to, effectively interviewing, hiring, training, coaching, and developing team members; planning, assigning, and directing work; appraising performance; rewarding and counseling team members; and addressing complaints and resolving problems.
Essential Functions
Serves as the primary marketing advisor to regional leadership teams, leading market assessments, identifying growth opportunities, and aligning cross-functional teams around integrated strategies and roadmaps that drive business results.
Builds and manages relationships with leaders across the organization and colleagues across the department. Projects a spirit of collaboration and joint ownership of business objectives and growth goals.
Strives for clarity, prioritization and simplification. Successfully navigates through periods of change and ambiguity.
Leverages a data-driven analytical approach to assess market trends, competitor efforts and service line / business unit advancements to create and recommend comprehensive marketing plans that feature innovative strategies and initiatives. Models this approach for team members and colleagues.
Leads and coaches a regional marketing team in the development of marketing campaigns with clearly defined key performance indicators (KPIs) to measure, track, report and refine the success of marketing efforts.
Nurtures the growth and development of teams and team members. Helps to attract and retain high-performing talent. Holds team members accountable to high standards of performance & execution.
Helps team members to set and track budgets for service line / business unit initiatives. Ensures deadlines are met by removing barriers, escalating issues and encouraging creative problem solving.
Engages in continuous learning to maintain the professional competence, knowledge and skills necessary as an influencer within the department, organization and among industry peers.
Qualifications
Required Bachelor's Degree Major in marketing, communications, journalism, advertising, business, or another closely related field.
Preferred Master's Degree MBA or other advanced degree related to marketing or communications.
12 years of relevant experience in managing marketing programs and cross-functional teams in a large, matrixed organization with a demonstrated ability to collaboratively drive results. Required
5 years of relevant experience 5 years of managerial experience with a demonstrated ability to lead teams and manage budgets. Required
Health care experience Preferred
Consulting experience Preferred
Physical Demands
Pallet to Waist (6" from floor) > 5 lbs: Seldom up to 10 lbs
Waist to Waist > 5 lbs: Seldom up to 10 lbs
Waist to Chest (below shoulder) > 5 lbs: Seldom up to 10 lbs
Waist to Overhead > 5 lbs: Seldom up to 10 lbs
Bilateral Carry > 5 lbs: Seldom up to 10 lbs
Unilateral Carry > 5 lbs: Seldom up to 10 lbs
Pushing Force > 5 lbs: Seldom up to 10 lbs
Pulling Force > 5 lbs: Seldom up to 10 lbs
Sitting: Frequently
Standing: Occasionally
Walking: Occasionally
Forward Bend - Standing: Seldom
Forward Bend - Sitting: Occasionally
Trunk Rotation - Standing: Seldom
Trunk Rotation - Sitting: Occasionally
Reach - Above Shoulder: Seldom
Reach - at Shoulder or Below: Seldom
Handling: Occasionally
Forceful Grip > 5 lbs: Seldom
Forceful Pinch > 2 lbs: Seldom
Finger/Hand Dexterity: Frequently
How Corewell Health cares for you
Comprehensive benefits package to meet your financial, health, and work/life balance goals. Learn more here (https://careers.corewellhealth.org/us/en/benefits-new) .
On-demand pay program powered by Payactiv
Discounts directory with deals on the things that matter to you, like restaurants, phone plans, spas, and more!
Optional identity theft protection, home and auto insurance
Traditional and Roth retirement options with service contribution and match savings
Eligibility for benefits is determined by employment @type and status
Primary Location
SITE - Corewell Health Southfield Center - 26901 Beaumont Blvd
Department Name
Marketing - Corporate
Employment Type
Full time
Shift
Day (United States of America)
Weekly Scheduled Hours
40
Hours of Work
40
Days Worked
monday - friday
Weekend Frequency
N/A
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Corewell Health is committed to providing a safe environment for our team members, patients, visitors, and community. We require a drug-free workplace and require team members to comply with the MMR, Varicella, Tdap, and Influenza vaccine requirement if in an on-site or hybrid workplace category. We are committed to supporting prospective team members who require reasonable accommodations to participate in the job application process, to perform the essential functions of a job, or to enjoy equal benefits and privileges of employment due to a disability, pregnancy, or sincerely held religious belief.
Corewell Health grants equal employment opportunity to all qualified persons without regard to race, color, national origin, sex, disability, age, religion, genetic information, marital status, height, weight, gender, pregnancy, sexual orientation, gender identity or expression, veteran status, or any other legally protected category.
An interconnected, collaborative culture where all are encouraged to bring their whole selves to work, is vital to the health of our organization. As a health system, we advocate for equity as we care for our patients, our communities, and each other. From workshops that develop cultural intelligence, to our inclusion resource groups for people to find community and empowerment at work, we are dedicated to ongoing resources that advance our values of diversity, equity, and inclusion in all that we do. We invite those that share in our commitment to join our team.
You may request assistance in completing the application process by calling 616.486.7447.
