Integrated Marketing Operations Specialist

Sanford Health • South Dakota, South Dakota • 6d ago

Careers With Purpose

Sanford Health, the largest rural health system in the United States, is dedicated to transforming the health care experience and providing access to world-class health care in America's heartland.

Facility: Remote SD (Central Time) Location: Remote, SD Address: Shift: 8 Hours - Day Shifts Job Schedule: Full time Weekly Hours: 40.00 Salary Range: $22.50 - $36.00

Job Summary

The integrated marketing operations specialist plays a critical role supporting the integrated marketing team as they are responsible for ensuring proper campaign setup, data accuracy, optimized assets specs, tagging/pixel implementation and continuous improvement of reporting processes.

This person has working knowledge of multiple ad servers and analytics platforms such as Google Campaign Manager, Google Analytics 4, social publishing tools, content management systems, and Marketing Cloud Intelligence.

Ability to work across multiple accounts and departments on a daily basis, efficiently organizing workflows and delivering on deadlines is a must. Assists with the implementation, management, and execution of paid media campaigns, ensuring all activities are aligned with marketing goals.

Performs end-to-end campaign quality assurance, which includes: campaigns direct to correct landing page, content on page aligns with campaign, CTAs on page align with goals outlined in marketing plans, naming conventions for UTM parameters are correct for digital assets, analytics dashboard metrics align with marketing plan KPIs.

Optimizes campaign user journey, ensuring a seamless and positive user experience across multiple platforms.

Assist with the deployment and management of tracking tags via Google Tag Manager to ensure proper performance tracking.

Monitor campaign delivery to ensure proper execution, providing troubleshooting support for creative and publisher issues, and escalating to third-party vendors as necessary.

Ensure accurate reporting and data integrity, particularly in platforms like Marketing Cloud Intelligence, while proactively seeking ways to improve processes and grow reporting value

Ability to analyze and evaluate information and troubleshoot errors with keen attention to detail.

Must be able to organize and prioritize workload to meet a variety of conflicting deadlines.

Proficient in a variety of technical and web-based platforms.

Maintain knowledge of industry trends, best-practices, new tools and technology.

Qualifications

A Bachelor's degree in marketing, communications, computer science, business information systems, programming, statistics or a closely related field is required.

Minimum of 3 years of professional level experience in performance media, marketing analytics and data visualization, preferably at an agency or can demonstrate comfortability working in a fast-paced, high volume atmosphere.

Certifications in Google Tag Manager, Google Ad Manager or Google Marketing Platform is preferred.

Benefits

Sanford offers an attractive benefits package for qualifying full-time and part-time employees. Depending on eligibility, a variety of benefits include health insurance, dental insurance, vision insurance, life insurance, a 401(k) retirement plan, work/life balance benefits, and a generous time off package to maintain a healthy home-work balance. For more information about Total Rewards, visit https://sanfordcareers.com/benefits .

Sanford is an EEO/AA Employer M/F/Disability/Vet. If you are an individual with a disability and would like to request an accommodation for help with your online application, please call 1-877-673-0854 or send an email to talent@sanfordhealth.org .

Sanford has a Drug Free Workplace Policy. An accepted offer will require a drug screen and pre-employment background screening as a condition of employment.

Req Number: R-0267809 Job Function: Marketing and Communications Featured: No

Similar Jobs

NA Sales Representative, Data Platform - Manufacturing & Transporation

Oracle • Pierre, SD • 2d ago

Sales & Marketing

Job Description Data Platform Account Executive - Manufacturing & Transportation (Multi-Cloud) Drive the Future of Manufacturing & Transportation with Data, AI, and Multi-Cloud Oracle is helping the world's leadi...

2d ago

Go to Apply

NA Sales Representative, Data Platform - Manufacturing & Transporation

Oracle • Pierre, SD • 2d ago

Sales & Marketing

2d ago

Go to Apply

Advanced Specialist, Geo Marketing

Pearson • Pierre, SD • 2d ago

Sales & Marketing

This role aligns to the following industry titles - Marketing Activation Manager, Go-to-Market (GTM) Marketing Manager Position Summary The Advanced Specialist is responsible for turning global and regional marketing str...

2d ago

Go to Apply

Inbound Marketing Specialist

Red River • Pierre, SD • 2d ago

Sales & Marketing

Red River is seeking an Inbound Marketing Specialist to join our growing team! The Inbound Marketing Specialist is responsible for attracting, engaging and converting potential customers through various inbound marketing...

2d ago

Go to Apply

Campus Marketing Intern

Sodexo • Brookings, SD • 2d ago

Sales & Marketing

Campus Marketing Intern Location: SOUTH DAKOTA STATE UNIVERSITY - 54666001 Workdays/shifts : Varying shifts, days/hours (open availability preferred). More details will be provided during the interview process. Employmen...

2d ago

Go to Apply

Campus Marketing Intern

Sodexo • Vermillion, SD • 2d ago

Sales & Marketing

Campus Marketing Intern Location: THE UNIVERSITY OF SOUTH DAKOTA - 54663001 Workdays/shifts : Varying shifts, days/hours (open availability preferred). More details will be provided during the interview process. Employme...

2d ago

Go to Apply

Account Executive - Corporate

Oracle • Pierre, SD • 4d ago

Sales & Marketing

Job Description Sells a subset of product or services directly or via partners to small-and-medium sized accounts. The role is a combination of a Field Sales Rep and Inside Sales Rep. About the Team: We value outstanding...

4d ago

Go to Apply

Field Marketing Specialist

Cornerstone onDemand • Sioux Falls, SD • 4d ago

Sales & Marketing

Field Marketing Specialist Cornerstone is looking for a Field Marketing Specialist to join our Field Marketing team. We're looking for a creative, driven marketer to help support compelling campaign activations that crea...

4d ago

Go to Apply

Account Executive, Endoscopic (KY, S. Indiana, Cincinnati Territory)

Fujifilm • Pierre, SD • 5d ago

Sales & Marketing

Position Overview The Account Executive, ES (Territory - KY, Southern Indiana, & Cincinnati) is responsible for the generation of sales revenue for the organization through personal interaction with prospective custo...

5d ago

Go to Apply

Sales Representative

Bausch + Lomb • Pierre, SD • 6d ago

Sales & Marketing

Bausch + Lomb (NYSE/TSX: BLCO) is a leading global eye health company dedicated to protecting and enhancing the gift of sight for millions of people around the worldfrom the moment of birth through every phase of life. O...

6d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)