Digital Program Sr. Marketing Specialist
Plano, Texas;Pennington, New Jersey; Charlotte, North Carolina
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Job Description:
At Bank of America, we are guided by a common purpose to help make financial lives better through the power of every connection. We do this by driving Responsible Growth and delivering for our clients, teammates, communities and shareholders every day.
Being a Great Place to Work and providing a culture of caring is core to how we drive Responsible Growth. We are intentional about fostering an inclusive workplace where every teammate has the opportunity to succeed, build a career and contribute to our shared success. This includes attracting and developing exceptional talent, recognizing and rewarding performance, and supporting our teammates' physical, emotional, and financial wellness through affordable, competitive and flexible benefits.
We value the unique perspectives individuals bring from all backgrounds and career paths - whether shaped by military service, community college education, or a wide range of work and life experiences. These journeys foster resilience, leadership and innovation, strengthening our workforce and positively impact the communities we serve.
Bank of America is committed to an in-office culture that supports collaboration, engagement, and career development. Our approach includes clear in-office expectations, while providing an appropriate level of flexibility based on role-specific responsibilities and business needs.
At Bank of America, you can build a successful career with opportunities to learn, grow, and make an impact. Join us!
Job Description:
This job is responsible for delivering either small end-to-end or large specialized portions of a marketing initiative or program. Key responsibilities include using advanced analysis and problem solving to recommend improvements and solutions, owning the delivery of primary components for small to medium marketing products/processes or secondary components for large/medium initiatives. Job expectations include working with senior management within the Marketing team to deliver solutions based on a defined set of project/program goals.
The digital marketing team develops, executes and measures programs that support customer, segment and business goals. The team uses digital channels to build the brand, acquire clients, deepen relationships and enable the sales force. The Enterprise Digital team manages end-to-end digital marketing for Enterprise programs, including Better Money Habits, about.bankofamerica.com and local market pages.
This role is a core team member and primary publishing program manager for the Better Money Habits site, working cross-functionally with Marketing, Synechron, GroupeConnect, Digital teams, Communications, Marketing stakeholders and internal technology partners. The role oversees intake, execution, quality assurance and day-to-day publishing operations in alignment with the Enterprise Digital Marketing SPI.
Responsibilities:
Activate content through the core content management system across owned digital channels to strengthen brand favorability and perception.
Partner with lead agency, Digital and Marketing teams, business partners and internal technology teams to launch programs in Adobe Experience Manager, including dynamic and personalized experiences.
Own the end-to-end publishing workflow, from intake through production and deployment.
Manage intake and publishing activities in alignment with the SPI process, risk controls and measurement routines.
Serve as primary liaison for Marketing and Communications stakeholders, Synechron, GroupeConnect and internal technology teams.
Build channel, business and program expertise to support effective execution.
Oversee day-to-day request intake and internal production team delivery for business-as-usual publishing.
Produce digital assets in accordance with risk frameworks, best practices and reporting insights.
Assess publishing processes and recommend improvements that support operational excellence.
Required Qualifications:
3-5+ years of experience in program marketing, digital content management or digital publishing.
Corporate digital publishing experience preferred.
Strong project management skills, with the ability to prioritize work and meet deadlines.
Experience with content management systems and digital publishing tools.
Understanding of SEO principles and digital content best practices.
Experience working with or within a digital agency.
Experience with program measurement, including test/control and A/B testing.
Desired Qualifications:
Comfortable working in a fast-paced, matrixed environment.
Ability to adapt to evolving digital trends, tools and technologies.
Ability to independently own and drive programs with limited day-to-day oversight.
Ability to collaborate with partners and agencies, build alignment and execute effectively.
Skills:
Adaptability
Collaboration
Problem Solving
Process Management
Product Marketing and Branding
Active Listening
Attention to Detail
Oral Communications
Prioritization
Solution Delivery Process
Analytical Thinking
Business Acumen
Digital Marketing
User Experience Design
Written Communications
Minimum Education Requirement: High School Diploma / GED / Secondary School or equivalent
Internal employees who are currently working from home are still eligible to apply. However, if selected for the role, you may be required to work onsite in accordance with the workplace excellence policy.
Shift:
1st shift (United States of America)
Hours Per Week:
40
Bank of America and its affiliates consider for employment and hire qualified candidates without regard to race, religious creed, religion, color, sex, sexual orientation, genetic information, gender, gender identity, gender expression, age, national origin, ancestry, citizenship, protected veteran or disability status or any factor prohibited by law, and as such affirms in policy and practice to support and promote the concept of equal employment opportunity, in accordance with all applicable federal, state, provincial and municipal laws. The company also prohibits discrimination on other bases such as medical condition, marital status or any other factor that is irrelevant to the performance of our teammates.
View your "Know your Rights (https://www.eeoc.gov/sites/default/files/2023-06/22-088\EEOC\KnowYourRights6.12.pdf) " poster.
View the LA County Fair Chance Ordinance (https://dcba.lacounty.gov/wp-content/uploads/2024/08/FCOE-Official-Notice-Eng-Final-8.30.2024.pdf) .
Bank of America aims to create a workplace free from the dangers and resulting consequences of illegal and illicit drug use and alcohol abuse. Our Drug-Free Workplace and Alcohol Policy ("Policy") establishes requirements to prevent the presence or use of illegal or illicit drugs or unauthorized alcohol on Bank of America premises and to provide a safe work environment.
Bank of America is committed to an in-office culture with specific requirements for office-based attendance and which allows for an appropriate level of flexibility for our teammates and businesses based on role-specific considerations. Should you be offered a role with Bank of America, your hiring manager will provide you with information on the in-office expectations associated with your role. These expectations are subject to change at any time and at the sole discretion of the Company. To the extent you have a disability or sincerely held religious belief for which you believe you need a reasonable accommodation from this requirement, you must seek an accommodation through the Bank's required accommodation request process before your first day of work.
This communication provides information about certain Bank of America benefits. Receipt of this document does not automatically entitle you to benefits offered by Bank of America. Every effort has been made to ensure the accuracy of this communication. However, if there are discrepancies between this communication and the official plan documents, the plan documents will always govern. Bank of America retains the discretion to interpret the terms or language used in any of its communications according to the provisions contained in the plan documents. Bank of America also reserves the right to amend or terminate any benefit plan in its sole discretion at any time for any reason.
