Product Marketing Senior Specialist

Cummins Inc. • Columbus, IN • 4d ago

We are looking for a talented Product Marketing Senior Specialist to join our team specializing in Communications for Cummins Inc. in Columbus, IN.

In this role, you will make an impact in the following ways:

Lead the development and execution of integrated marketing communication plans that align stakeholders, drive consistency, and elevate brand presence.

Deliver compelling, audience-focused content across web, social, email, and campaign collateral to strengthen engagement and message clarity.

Apply industry, competitor, and customer insights to shape more strategic, data-informed marketing decisions.

Orchestrate high-quality virtual and in-person events that create memorable brand experiences and deepen customer and partner relationships.

Use analytics and performance metrics to optimize campaigns, improve effectiveness, ROI, and channel performance.

Present clear, actionable insights to stakeholders to fuel continuous improvement and ensure strong communication around performance and priorities.

Leverage digital marketing tools, platforms, and trends to expand reach, improve targeting, and modernize marketing execution.

Plan and manage digital marketing campaigns-including budgeting and analytics-to enhance visibility and measure the impact of digital efforts.

To be successful in this role you will need the following:

Strong brand management discipline to apply brand standards consistently, protect reputation, and drive clear, differentiated brand positioning.

Deep digital media fluency across automation, social platforms, and CMS tools to influence target audiences and drive desired actions.

Ability to craft and deliver compelling narratives that resonate with stakeholders and support key decisions or behaviors.

Advanced analytical skills to interpret qualitative and quantitative data, extract meaningful insights, and communicate findings that support data-driven decisions.

Skill in articulating clear value propositions that align customer needs with product strengths to effectively differentiate from competitors.

Proficiency in marketing plan management, applying the 4 Ps to guide strategy, influence cross-functional execution, and measure business performance.

Education, Licenses, Certifications:

College, university, or equivalent degree in marketing, communications or related subjects required.

Experience:

Digital marketing experience preferred.

Experience with a global organization preferred.

Client/account management preferred.

B2B experience preferred.

Strong project management skills and the ability to meet deadlines.

Creative thinker with a strong attention to detail.

Strong analytical skills and proficiency in using marketing analytics tools.

Ability to work collaboratively in a team environment.

Additional Responsibilities:

Understands and champions digital tools, trends, and channels with stakeholders.

Leads functional training, creates and delivers presentations.

Support product launches and commercial growth initiatives through targeted marketing campaigns.

Sets targets for data-driven decisions; compiles, analyzes, and utilizes metrics, data, and analytics.

Innovates and leads continuous improvement in their area of work.

Make sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.

Collaborate with Product Management, Sales, and Engineering to translate technical product features into customer-focused messaging.

Collaborate with team members to align messaging and create to optimize communication and marketing opportunities.

Create and maintain product marketing content, including Specs sheets, presentations, brochures, training materials, and digital assets.

Adapt and localize marketing content for regional markets, ensuring relevance to local customer requirements, competitive landscapes, regulatory environments, and market trends.

Job Communications

Organization Cummins Inc.

Role Category On-site with Flexibility

Job Type Exempt - Experienced

ReqID 2432756

Relocation Package Yes

100% On-Site No

Cummins and E-Verify

At Cummins, we are an equal opportunity and affirmative action employer dedicated to diversity in the workplace. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, gender, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity and/or expression, or other status protected by law. Cummins validates the right to work using E-Verify and will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee's Form I-9 to confirm work authorization. Visit http://EEOC.gov to know your rights on workplace discrimination.

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