The mission (https://www.nytco.com/mission-and-values/) of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It's why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It's why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it's why our business strategy centers on making journalism so good that it's worth paying for.
Job Description
The New York Times Audience Insights team is hiring a Senior Researcher who will manage essential research projects for Growth and other teams at The New York Times. The mission of the New York Times Audience Insights team is to help The Times grow by understanding our audience. The Audience Insights team is a team of researchers that employ methods and tools across several research domains. These domains include product research, market research, UX research, and human-centered design. We draw from principles in the social sciences, specifically Psychology, Anthropology, Sociology, and Behavioral Economics. We are looking for a Senior Researcher with experience ensuring that reader-centric insights are at the heart of product development.
About the Role
You will lead end-to-end research projects that create short-term strategies for NYT Growth. As a part of a digital product team, you will collaborate with Product, Design, Strategy, Marketing, and Engineering to guide long-term strategy. This is a hybrid role, reporting to the Managing Director, Growth Audience Insights. You can typically expect to be in the office 3 days per week.
Responsibilities:
Conduct user experience studies across The New York Times, on growth and app surfaces
Create, manage and analyze large-scale surveys independently, including the ability to produce advanced visualizations and construct a narrative from the data
Through research, inspire colleagues to uncover fresh opportunities and to build new product and marketing experiences grounded in user needs
Design and complete mixed-method studies that meet goals, provide relevant recommendations and guide evidence-based strategy
Complement research with behavioral data, proprietary and industry research, and A/B testing results to provide a holistic view of our users
Explore and experiment with new research methodologies and design-thinking tools
Contribute to the collaborative culture of Audience Insights; help The New York Times understand, and build empathy for, our audiences
Demonstrate support and understanding of our value of journalistic independence (https://www.nytco.com/company/mission-and-values/) and a strong commitment to our mission to seek the truth and help people understand the world.
Basic Qualifications:
5+ years of research and insights experience
Experience scoping and conducting UX and usability research through a variety of qualitative and quantitative methods
Experience developing and executing survey research, including data analysis and developing a narrative
Experience with a range of research methods and techniques
Experience working across multiple internal team environments; someone who embraces challenges, welcomes feedback and views failures as opportunities
Preferred Qualifications:
MA/MS+ in human-behavior related field, such as Psychology, Sociology, Anthropology, Human-Computer Interaction, Media Studies or Economics
Mastery of Qualtrics, Displayr, Tableau and/or other platforms for advanced survey analysis and visualization
2+ years of research experience with growth product teams, mobile apps or app development
REQ-020361
The annual base pay range for this role is between:
$110,000 - $135,000 USD
For roles in the U.S., dependent on your role, you may be eligible for variable pay, such as an annual bonus and restricted stock. Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company-matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
For roles outside of the U.S., information on benefits will be provided during the interview process.
We're excited to learn more about you and your experience. To keep our hiring process as fair and authentic as possible, we ask that you submit your own work and not use GenAI tools to generate substantive content during the application and interview process.
If you're an Engineering candidate, we'll let you know what specific GenAI tools you are permitted to use for your technical assessment.
The New York Times Company is committed to being the world's best source of independent, reliable and quality journalism. To do so, we embrace a diverse workforce that has a broad range of backgrounds and experiences across our ranks, at all levels of the organization. We encourage people from all backgrounds to apply.
We are an Equal Opportunity Employer and do not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The U.S. Equal Employment Opportunity Commission (EEOC)'s Know Your Rights Poster is available here (https://www.eeoc.gov/know-your-rights-workplace-discrimination-illegal) .
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