COME JOIN THE PULASKI COUNTY TEAM!
MARKETING AND COMMUNICATIONS MANAGER
Pulaski County Sports and Entertainment is seeking a full-time Marketing and Communications
Manager responsible for developing and executing marketing and communications strategies to
promote sports and entertainment, including the countys venues, events, and community initiatives.
The role involves overseeing brand management, digital marketing, content creation, social media,
advertising, public relations, and promotional campaigns to increase visibility, attendance, and visitor
engagement. The ideal candidate is a creative and strategic marketing professional skilled in
managing multiple channels and creating engaging content. Key responsibilities include collaborating
with stakeholders, supporting event promotion, and representing the sports and entertainment
department as a key ambassador. The position reports to the Sports Tourism and Entertainment
Director and requires strong organizational and multitasking skills in a dynamic environment.
This position requires a flexible schedule, occasionally including mornings, evenings, weekends, and
holidays, to support facility operations, tournaments, programs, and special events. Some evening
and weekend attendance is expected to assist with community events and operations. The salary
scale for this position is $65,000 - $85,000 and is commensurate upon education and experience.
Educational Requirements: Applicants need at least three years of experience in marketing,
communications, or digital media, with skills in graphic design, photography, video production, and
social media. A high school diploma is required; a bachelor's degree is preferred. Experience in
sports, tourism, hospitality, or events, and familiarity with website content management systems, are
pluses.
Age Requirement: Individual must be at least 18 years of age.
Please note that this position requires:
Pre-employment drug screening and alcohol testing
Background check
DMV Driving record check
Excellent benefit package that includes:
Health, dental and prescription drug insurance
Optional vision, cancer, critical illness, accident, life, AirMedCare, Pet, and Christmas club
Virginia state retirement and life plus optional 457b retirement program with company match
Sick, vacation and birthday leave
Short and long-term disability
Multiple paid holidays
Free YMCA membership and more!
Interested individuals may apply at the appropriate Nearest One Stop and/ or apply
online at www.pulaskicounty.org. Full job descriptions for all positions are located on the website.
Pulaski County, VA is committed to providing reasonable accommodations to qualified individuals with
disabilities in accordance with the Americans with Disabilities Act (ADA). To request an
accommodation for disabilities, contact Human Resources at 540-994-2406. Individuals that require a
paper application should contact Kristin Rakes, HR Assistant at krakes@pulaskicounty.org or call 540-
994-2628.
Pulaski County, VA is committed to the principles of diversity and, in that spirit, seeks a broad
spectrum of candidates including women, minorities, persons with disabilities, and veterans. As an
Equal Opportunity Employer and certified Virginia Values Veterans (V3) organization, we are
dedicated to nondiscrimination in recruitment, selection, hiring, pay, promotion, retention or other
personnel action affecting employees or candidates for employment. All qualified applicants will
receive consideration for employment without regard to race, color, religion,
sex/gender/identity/sexual orientation, national origin, ethnic origin, disability or protected veteran
status.
This position will open until filled. The position was first advertised on 07/15/2026. To comply with
company policy, this position will remain posted for a minimum of 5 days
SPORTS and ENTERTAINMENT - MARKETING AND COMMUNICATIONS MANAGER
1
Marketing and Communications Manager
Pulaski County
Department: Sports and Entertainment
Supervision Exercised: None
Supervision Received: Works under the general supervision and receives administrative
oversight from the Sports Tourism and Entertainment Director. Employee will undergo a sixmonth orientation period and will be evaluated at the end of the six-month term. Employee
will be evaluated annually thereafter.
Classification (FLSA): Non-Exempt, Full-Time
Age Requirement: Individual must be at least 18 years of age
REQUIRED TESTING/SCREENING, LICENSES, AND CERTIFICATIONS: Drug and Alcohol Testing,
Background Screening, Current Drivers License and Driving Record.
Alternate Essential OR Essential Employee: No
Residency Requirements: Not required
Work Hours: This position requires a flexible schedule including occasional mornings, evenings,
weekends, and holidays based upon facility operations, tournaments, programs, and special
events. Some attendance during evenings and weekends is expected to support facility
operations and community events.
Benefits Eligible: Yes
Leave Time Eligible: Yes
ESSENTIAL FUNCTIONS
The Marketing Manager is responsible for developing, executing, implementing, managing,
and evaluating comprehensive marketing and communications strategies that promote
Pulaski County Sports Tourism and Entertainment, including its venues, events, programs,
partnerships, and community initiatives. This position will oversee the departments integrated
marketing efforts, including brand management, digital marketing, creative design, content
production, social media management, email marketing, website communications,
advertising, public relations and promotional campaigns designed to increase awareness,
drive attendance, attract visitors, support event recruitment efforts, and enhance the overall
visibility of the countys sports and entertainment initiatives.
The ideal candidate is a creative, strategic, and hands-on marketing professional who can
develop compelling content, manage multiple marketing channels, create engaging visual
assets, and translate organizational goals into measurable marketing initiatives.
SPORTS and ENTERTAINMENT - MARKETING AND COMMUNICATIONS MANAGER
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The Marketing Manager will play a key role in promoting Pulaski County as a destination for
sports, entertainment, and community experiences. This position requires exceptional
organizational skills, professionalism, attention to detail, and the ability to successfully manage
multiple priorities in a fast-paced recreational environment. Essential functions also include
collaborating with staff, partners, sponsors, vendors, and media representatives; supporting
event promotion and sponsorship activation; and serving as a key ambassador for STEA.
Physical presence on the job is required as essential functions and responsibilities are not suited
to remote work.
JOB REQUIREMENTS:
To perform this job successfully, an individual must be able to perform each essential function
satisfactorily. The requirements listed below are representative of the knowledge, skills
and/or ability required.
RESPONSIBILITIES:
Marketing Strategy and Brand Management
Develop and implement annual marketing plans and strategies aligned with the
departments goals, including sports tourism growth, venue promotion, event
attendance, community engagement, and economic impact
Manage and strengthen the sports and entertainment brand identity across all platforms
and marketing materials
Develop marketing campaig
