Description
The Ads Partnerships Lead (APL) is the single-threaded owner of advertising revenue and go-to-market strategy for assigned creator partnerships. This role exists to close a critical gap between creator partnerships and advertiser demand by owning what we sell, how we sell it, and how we win commercially.
We are seeking an APL to be the commercial architect and execution lead for a major creator partnership in the Wellness / Personal Growth category. This role is ideal for a commercially minded operator who thrives at the intersection of sales strategy, media monetization, and creator-led branded content. Existing commercial relationships with advertisers in the space are a strong plus.
Key job responsibilities
Go-To-Market & Commercial Strategy
Define what we sell and how we win commercially for assigned creator partnerships.
Build and maintain master sponsorship packages, including pricing logic, product mix, commercial terms, and SLAs, in partnership with the Commercial Strategy team.
Own launch strategy for new shows and major tentpoles, including sales narratives, positioning, and operationalization (e.g., ensuring products are correctly set up and bookable in Salesforce).
Identify and unlock incremental monetization opportunities beyond standard media, including new formats, experiential events, and bonus content.
Ensure solutions are scalable, repeatable, and adopted by Sales.
Demand Generation & Sales Enablement
Drive sales adoption of creator-specific packages and solutions.
Partner with the Branded Content team to ensure collateral and RFP responses are revenue-optimized, on-strategy, and operationally feasible.
Translate creator updates, new formats, and performance insights into clear, actionable sales guidance.
Serve as the day-to-day revenue partner to sellers by removing friction, accelerating deal cycles, and strengthening advertiser confidence.
Revenue Performance, Forecasting & Accountability
Own revenue forecasting, pacing, and pipeline health for assigned creator partnerships.
Proactively surface gaps, risks, and trends, and act on them.
Maintain accountability for overall partnership profitability, not just top-line revenue.
Track lost or constrained revenue and partner with Partner Managers, Branded Content, and Commercial Strategy to close systemic gaps.
Deliver a clear, data-backed sales performance narrative to leadership and creator partners.
Creator Partnership Management
Partner closely with the Partner Manager (PM), who owns the holistic creator relationship.
Hold creators accountable to commitments that directly impact advertiser demand and revenue outcomes, including timelines, deliverables, and adoption of ad products.
Lead creator-facing conversations from a commercial perspective, balancing partnership health with business needs.
Influence packaging, production decisions, and creative operations alongside Branded Content to improve revenue efficiency and yield.
About the team
Amazon Creator Ad Partnerships transforms how brands connect with audiences across digital landscapes. We deliver premium, digital-first experiences through multi-platform advertising solutions collaborating with today's most influential voices across sports, entertainment, and culture. Our creator portfolio includes New Heights with Jason & Travis Kelce, Mind the Game with LeBron James and Steve Nash, Baby, This is Keke Palmer, We Playin' Spades and Armchair Expert with Dax Shepard, The Zach Sang Show and How I Built This with Guy Raz. Our Amazon Music Livestream offering provides a complete entertainment destination from global premiere festivals like Outside Lands and Primavera Sound to intimate city sessions that extend our reach from screens to stages worldwide. Through these premium entertainment experiences, we transform advertising into cultural moments that rival traditional media. Our unique position enables authentic brand integrations that enhance the customer experience while delivering measurable results across the entire marketing funnel.
Basic Qualifications
Bachelor's degree or equivalent
Experience developing detailed go to market plans
Experience analyzing data to make business decisions
8+ years of experience in ad monetization, brand partnerships, or Sales / Revenue Operations.
Strong understanding of branded content, sponsorships, and integrated media solutions.
Experience working directly with Sales teams to drive adoption and close complex, high-value deals.
Preferred Qualifications
Experience using Salesforce (or other CRM tool) or BI tools
Experience presenting to senior leadership
Experience handling ambiguous or undefined challenges through strong problem solving abilities
Experience monetizing creator-led or talent-driven IP.
Familiarity with forecasting, pricing strategy, and yield optimization.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
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