Working at Laramie County Library System is about joining an award-winning organization that sets the bar for service regionally and nationally. The Library Journal 2008 Library of the Year, Laramie County Library System is a hub for engagement, literacy and learning, and lifelong curiosity and discovery. With nearly 385,000 yearly visitors to a 103,000 sq. ft. central library, two branch libraries, and bookmobile, Laramie County Library System champions a knowledgeable and engaged community.
JOB SUMMARY
The Digital Marketing Coordinator plays a key role in connecting the community with Laramie County Library System (LCLS) by managing and enhancing the library's digital presence. This position's primary focus is maintaining the library's website and intranet, ensuring both platforms are accurate, accessible, engaging, and aligned with LCLS's strategic goals.
With a strong foundation in website management, SEO, and digital content strategy, the
coordinator also supports broader marketing efforts across social media, email campaigns, promotional materials, and event communications. This collaborative role contributes to library-wide messaging that reflects LCLS's mission, voice, and commitment to user-centered service.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Under the direction of the Marketing & Communications Manager, maintain and administer the LCLS website and staff intranet to ensure a consistent, accessible, and user-friendly experience.
Regularly update content, forms, and navigation elements; conduct link checks and error reviews; troubleshoot issues as needed.
Follow established protocols for user access, software updates, and digital security in coordination with the IT Manager and Deputy Director of Operations.
Recommend and help implement technical improvements in coordination with the Marketing & Communications Manager and IT team.
Analyze website traffic, user behavior, and engagement patterns using tools such as Google Analytics to inform content strategy and improve user experience.
Develop and maintain a content calendar for website updates and ensure timely execution of digital initiatives.
Support the Marketing & Communications Manager in the development and execution of marketing campaigns and digital communications.
Write, edit, and publish content for digital newsletters, blog posts, and library promotional materials.
Collaborate with library staff across departments to gather, develop, and maintain relevant content for the website and other digital platforms.
Assist in the creation and maintenance of internal communication materials on the staff intranet, including announcements, training documents, and updates related to services, software, or internal processes.
Provide guidance and technical support to library staff related to intranet navigation, content, and functionality.
MINIMUM REQUIREMENTS
Bachelor's degree in marketing, communications, public relations, or a related field.
Three years of relevant experience managing website content with WordPress or similar CMS.
Proficiency in SEO, Google Analytics, keyword research, and content strategy.
Any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.
PREFERRED CERTIFICATIONS, SKILLS, AND ABILITIES
Experience developing or maintaining accessible, user-friendly websites that follow current WCAG guidelines.
Understanding of user experience (UX) principles, particularly in public or service-oriented websites.
Familiarity with HTML/CSS and website troubleshooting within a WordPress environment.
REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES
Must show proof of eligibility to work in the United States
Considerable knowledge in the use of or demonstrated ability to learn current software applications such as Microsoft Office Pro, WordPress and other applicable software
Good project management skills and ability to meet project deadlines
Excellence in written and oral communication and relationship building
Ability to troubleshoot software programs
Skill in working with public entities, committees or teams, and individuals with varied backgrounds
Good creative and interpretive skills
Ability to work with limited supervision, with an aptitude for detailed work and proficiency in prioritizing tasks
SELECTION PROCESS
Interested applicants are encouraged to apply by completing an Application for Employment (available at https://lclsonline.org/work). This position is open until filled. The hiring committee will contact applicants who are selected for further testing or interviews. As a courtesy, we notify all applicants via email when a position is filled.
WORK SCHEDULE
Work schedule will predominantly be normal business hours (8 a.m. to 5 p.m. or 9 a.m. to 6 p.m. or a variation thereof) Monday through Friday but may consist of weekend and evening hours as well. Anyone who works for the library must be willing to work anytime the library is open. Laramie County Library (Cheyenne) open hours are Monday -- Thursday 9:00 a.m. to 8:00 p.m., Friday, Saturday and Sunday 10:00 a.m.to 5:00 p.m. All employees are scheduled to attend monthly staff meetings and in-service days in Cheyenne.
BENEFITS
LCLS pays 100% of the employee contributions to the Wyoming Retirement System (WRS). WRS is a pension plan that will pay lifetime benefits, regardless of the account balance, when age and service requirements are met.
LCLS also pays 100% of the premium for $25,000 term life insurance policy for the employee.
This position receives paid time off for 13 holidays, vacation and sick leave, and an annual personal day.
Vacation leave starts at two weeks per year for full-time employees and increases with years of service. Employees are eligible to take vacation after six months of employment.
Medical insurance and a separate dental plan are available. LCLS pays 85% of medical and dental insurance premiums.
A deferred compensation plan, prepaid legal services agreement, vision coverage, and other supplemental insurance options are also available at the employee's expense.
Employees may join the YMCA without an initiation fee.
Employees may join the Cheyenne-Laramie County Employees Federal Credit Union.
PHYSICAL EFFORT AND WORKING ENVIRONMENT
The essential duties and responsibilities of this job require the employee to move or manipulate moderately heavy equipment, boxes, carts, files and/or stacks of material from one location to another.
QUESTIONS
For questions about this position, contact Joelle Ashley, Manager at jashley@lclsonline.org or 307.773.7224.
LCLS is an equal opportunity employer. We support and adhere to the tenets of the Americans with Disabilities Act. LCLS is an at-will employer. LCLS provides a drug-free workplace for its employees in accordance with the requirements of the US Drug-Free Workplace Act of 1988. Hiring is contingent on a post-offer criminal history background check. LCLS participates in E-Verify.
