Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.
Job Title
Product Marketing Manager, INR
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of.
Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
An excellent retirement savings plan with a high employer contribution.
Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program, and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Livermore, CA location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World's greatest healthcare challenges.
As the INR Product Marketing Manager , you will be responsible for all aspects of downstream marketing for Acelis Connected Health's Independent Testing Facility (IDTF) business serving INR patients within Abbott's Heart Failure Division, reporting to Senior Manager of Marketing. Inclusive of developing marketing plans, strategic planning, sales forecasting, budgeting, and new product/service design and development. Participates in the development of product support materials, convention presentations, KOL development, and sales training.
Principle Responsibilities
This role is responsible for driving the commercial success of a defined product portfolio by owning marketing strategy and execution end-to-end. The individual will act as the connective tissue across Sales, R&D, and Commercial teams-translating market insights into actionable strategies that accelerate growth.
Success in this role requires strong business curiosity, proactive ownership, and the ability to lead cross-functional initiatives with minimal oversight.
Key Responsibilities
Own the Business & Drive Strategy
Lead end-to-end ownership of product marketing initiatives-from insight generation through content development, execution and performance tracking
Analyze market dynamics, customer needs, and competitive landscape to develop actionable growth strategies
Develop and continuously refine 3-5 year strategic plans aligned to business and revenue goals
Conduct portfolio-level assessments (e.g., SWOT, segmentation, opportunity sizing) to inform prioritization
Translate Market Insights into Action
Synthesize voice of customer, KOL input, and market research into clear recommendations
Influence product roadmap decisions by partnering closely with R&D and upstream marketing
Identify unmet needs and proactively propose solutions
Lead Cross-Functional Execution
Serve as the commercial lead and primary point of connection across Sales, R&D, Regulatory, and Commercial Operations
Build strong, trust-based relationships with Sales to pressure-test strategies and ensure field relevance
Act as the advocate for the commercial organization in cross-functional initiatives
Drive Commercial Activation & Launch Excellence
Develop and execute downstream marketing plans that drive adoption and revenue growth
Lead new product introductions, including positioning, messaging, tools, and training
Partner with Commercial Operations to ensure field readiness and effective execution
Anticipate adoption barriers and proactively adjust strategies
Proactively Manage Communication & Risk
Maintain clear, consistent communication with stakeholders on progress, risks, and decisions
Anticipate challenges early and propose solutions to mitigate impact
Drive alignment across teams through structured updates and clear decision-making
Deliver Operational Excellence
Manage and optimize marketing budgets for assigned portfolio
Ensure all initiatives meet regulatory and compliance requirements
Monitor performance metrics and continuously optimize based on results
Build External Influence & Market Presence
Develop and maintain relationships with Key Opinion Leaders (KOLs)
Support advisory boards, speaking engagements, and market engagement strategies
Required Qualifications
Bachelor's degree in business, life science, engineering or related technical field or an equivalent combination of education and work experience
8 years of experience in commercial and marketing
Has established a successful track record of innovative marketing/business development successes in a variety of market situations.
Strong people leadership skills with proven track of developing others
Proven ability to develop and execute complex strategic business plans
Familiarity with primary and secondary market research and data analysis
Experience in managing KOLs and KOL programs
Demonstrated cross-functional leadership and collaboration skills
Experience and proficiency with P&L / budget management
Strong written and verbal communication skills
Ability to travel 25% of the time
Preferred Qualifications
Marketing experience in the medical device industry
Demonstrated career progression with increasing levels of responsibility, reflecting a proactive mindset, intellectual curiosity, and a consistent desire to take on new challenges and expand impact
Experience working in a matrixed organization, preferably Fortune 500 companies
Experience managing external agencies to deliver on time and budget commitment
Experience in training or medical education
Physical Requirements
Must be able to work at a computer workstation for extended periods of time
No lifting over 10 pounds required without assistance
Apply Now (https://www.jobs.abbott/us/en)
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott , and on Twitter @AbbottNews.
The base pay for this position is $114,000.00 - $228,000.00. In specific locations, the pay range may vary from the range posted.
An Equal Opportunity Employer
Abbot welcomes and encourages diversity in our workforce.
We provide reasonable accommodation to qualified individuals with disabilities.
To request accommodation, please call 224-667-4913 or email corpjat@abbott.com
