Overview
The Senior Partner Marketing Manager for CSP, Incentives & Channel Marketing leads the development and execution of integrated marketing and communications plans to drive strategic business initiatives, key change moments, and program activation across Microsoft's Cloud Solution Provider (CSP) partner ecosystem. You will work collaboratively with cross-company internal teams and the broader Microsoft channel partner community to craft and communicate a cohesive partner story that highlights the value of CSP, partner incentives, and channel motions across the partner lifecycle. You will be accountable for understanding program and incentive priorities, getting close to channel partner audiences - direct bill partners, indirect resellers, distributors, and Scale Solution Providers - defining content journeys that attract, enable, recognize, and retain partners, and developing integrated marketing and communications plans supported by clear measurement frameworks.
This role will collaborate closely with internal stakeholders to ensure alignment of messaging, timely execution of campaigns, and accurate reporting across a high-volume communications portfolio. You will think and act both strategically and tactically, using sound business judgment and a partner-first mindset to balance Microsoft's priorities with the needs of the channel partner ecosystem, particularly through periods of significant program and commerce change.
Responsibilities
Priorities:
Build and execute integrated marketing and communications plans, supporting content strategies and content journeys that promote the full value of CSP, partner incentives, and channel motions. Ensure alignment to CSP business priorities, Global Channel Partner Sales (GCPS), and SME&C priorities across the partner journey, including build and GTM motions, enablement, change management activities (e.g., CSP authorization and compliance), and new commerce strategies.
Develop top-level narratives and messaging guides aligned to key partner moments - incentive updates, renewals, new product launches (e.g., Copilot Business), and program or compliance changes - to drive awareness, adoption, and recognition. Maintain the CSP messaging and positioning framework and ensure consistency in storytelling across content channels and field engagements.
Create a comprehensive content plan with a core bill of materials (BOM) - anchored by the monthly CSP partner emails and supporting nurture campaigns - that reflects partner and customer insights and provides clarity on how partners discover, engage with, and benefit from CSP, incentives, and channel opportunities, including clear paths to the partner incentives web experience and Partner Center.
Define success metrics, measurement frameworks, and KPIs to report on impact and engagement - including email open and click-through performance against benchmarks, revenue retention and renewals (ARR and seat growth), lead activation and conversion, and tactic efficiency - to internal stakeholders across SME&C, GCPS, the Incentives team, Business Planning, and GDC.
Drive operational excellence across the Channel & CSP communications intake, planning, review, and launch process - partnering with agency teams to reduce churn, simplify complex processes, consolidate communications across pods, and accelerate time to market while improving the stakeholder and partner experience.
Ensure content and communications are delivered in accordance with Microsoft's privacy, security, and brand guidelines.
Manage agencies, vendors, and budgets to deliver content and campaigns aligned to defined business priorities, with a focus on fiscal accountability and compliance with Microsoft policies.
Support PR and communications as needed to ensure that CSP, partner incentives, renewals, co-sell, and channel programs are accurately and strategically represented across internal and external channels.
Be a partner advocate. Relentlessly champion Microsoft channel partners by ensuring their needs, experiences, and feedback shape content development and marketing strategies. Consider how partners discover, engage with, and apply content to grow their business and deliver customer success.
Contribute to the continual development of the team's marketing excellence by sharing best practices and insights, and by fostering an inclusive team culture where all employees can thrive and contribute to Microsoft's partner success strategy.
Qualifications
Required/minimum qualifications
Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 5+ years sales, marketing, or business development experience OR equivalent experience.
Additional or preferred qualifications
Master's Degree in Business Administration, or related field AND 4+ years sales, marketing, technology-based, or business development experience OR Bachelor's Degree in Business, Marketing, Business Development, Business Management, Communications, or related field AND 6+ years sales, marketing, or business development experience OR equivalent experience.
Strategic planning: Synthesizing research and insights to inform channel partner strategy and positioning.
Partner-centered Learning: Evaluating internal/external data and engaging with partners to generate actionable insights.
Execution leadership: Driving execution of a high-volume marketing and communications portfolio, aligning with channel motions, and leveraging incentive programs.
Data-driven optimization: Using campaign performance data and partner segmentation to target at-risk and high-opportunity partners, mitigate revenue loss, and continuously improve outcomes.
Change management communications: Landing complex program, compliance, and new-commerce changes with clarity to drive timely partner action.
Cross-functional collaboration: Working across product, sales, field, operations, and agency teams to deliver integrated partner experiences.
Partner Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $203,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $137,600 - $222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:
https://careers.microsoft.com/us/en/us-corporate-pay
This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.
Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations. (https://careers.microsoft.com/v2/global/en/accessibility.html)
