Senior Product Marketing Specialist, ICS

Westinghouse Electric Company • Cranberry Township, PA • 2h ago

Are you interested in being part of an innovative team that supports Westinghouse's mission to provide clean energy solutions? At Westinghouse, we recognize that our employees are our most valuable asset and we seek to identify, attract and recruit the most qualified talent while recognizing and encouraging the value of diversity in the global workplace.

About the role:

As a Senior Product Marketing Specialist, ICS you will be responsible for facilitating, developing, and coordinating Instrumentation & Control (I&C) digital marketing content. You will serve as the central content and execution interface for the I&C organization-ensuring, accurate, and highquality inputs that align with established brand strategies, messaging frameworks, and communication standards. You will report to the Interim Senior Director, Strategic Marketing and work remote. 100% Remote role.

Key Responsibilities:

Lead development and coordination of I&C marketing content and technical inputs, including brochures, flysheets, presentations, and digital assets.

Facilitate and govern I&C digital content planning and cadence, ensuring agreement on product priorities, brand standards, and target audiences across regions.

Ensure materials are aligned with product strategies and target audiences, and are consistent with established brand themes and messaging.

Maintain a structured update cadence for technical content based on product roadmap, customer needs, and market positioning.

Partner with Marketing and Corporate Communications teams to support publication of external media and communications.

Oversee effectiveness of digital media projects using qualitative and quantitative inputs to support continuous improvement.

Communicate technical value proposition for product offerings within the ICS product portfolio.

Support assessments of market trends, customer needs, and competitive positioning to inform messaging, positioning, and messaging strategies to support product capture goals.

Navigate and coordinate interaction of corporate functions that are touch points to product management (Finance, Legal, Quality, and Supply Chain).

Lead endtoend execution of all I&C conferences and industry event including planning, content coordination, partner understanding, and delivery deadlines.

Partner with I&C Engineering to ensure conference content reflects current offerings, roadmap, and differentiation.

Be the steward of common narratives, value propositions, and positioning across all internal and external communications.

Support quarterly internal I&C newsletters, ensuring agreement on priorities and leadership messaging.

Qualifications:

Bachelor's degree or equivalent experience. Engineering, Business, Marketing, Communications degree preferred.

7+ years of relevant professional experience in product marketing or marketing communications within a technical or industrial environment

Experience translating product strategy and technical concepts into clear, customerfocused messaging and communication assets

Experience collaborating across multiple regions, products, and crossfunctional teams to support global customers

Experience leading large, crossfunctional projects, including fixeddeadline deliverables such as conferences, external communications, or multichannel campaigns

Willingness to travel up to 10%

We are committed to transparency and equity in all of our people practices. The base salary range for this position, which is dependent upon experience, qualifications and skills, is estimated to be $103,200 to $129,000 per year.

LI-Remote

Why Westinghouse?

Our benefits package is tailored to meet the diverse needs of our employees, while also promoting wellness and career growth. The following are representative of what we offer:

Comprehensive Medical benefits which could include medical, dental, vision, prescription coverage and Health Savings Account (HSA) with employer contributions options

Wellness Programs designed to support employees in maintaining their health and well-being including Employee Assistance Program providing support for our employees and their household members

401(k) with Company Match Contributions to support employees' retirement

Paid Vacations and Company Holidays

Opportunities for Flexible Work Arrangements to promote work-life balance

Educational Reimbursement and Comprehensive Career Programs to help employees grow in their careers

Global Recognition and Service Programs to celebrate employee accomplishments and service

Employee Referral Program

Westinghouse Electric Company is the global nuclear energy industry's first choice for safe, clean, and efficient energy solutions. We enable our delivery of this vision by living our value system:

Safety and Quality

Integrity and Trust

Customer Focus and Innovation

Speed and Passion to Win

Teamwork and Accountability

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