Product Manager, Digital/Online & Mobile Banking

Northwest Bank • Columbus, OH • 1h ago

OH0713 NW Bancshares HQ

Job Description

The Product Manager, Digital and Mobile Experience will play a key role in shaping and evolving Northwest Bank's consumer digital channels, including online and mobile platforms. This role is responsible for the design, delivery, and ongoing enhancement of customer-facing experiences that support how customers shop, enroll, and manage their financial lives.

This is a chance to have outsized impact on all aspects of our online banking product. You'll own the end-to-end roadmap for the product, with responsibility that goes beyond any single feature. You'll help shape how product is built and delivered from the ground up as part of a newly formed team, while benefiting from the stability, scale, and momentum of an established organization. You'll be empowered to lead with a user-first mindset, creating experiences that truly reflect customer needs. And you'll do it alongside a team that shows up for each other-collaborative, generous, and genuinely motivated to do great work for our customers and our business.

In this highly collaborative, hands-on position, you will partner closely with design, technology, and business teams to identify opportunities, prioritize features, and deliver intuitive, seamless, and engaging digital experiences. You will contribute to product vision and strategy while also being deeply involved in day-to-day execution-bringing ideas from concept through launch and continuous improvement.

The role requires a strong focus on customer experience, data-informed decision making, and cross-functional collaboration to drive adoption, engagement, and overall satisfaction. This is an exciting opportunity to have a direct impact on customer journeys while contributing to the bank's broader digital transformation efforts.Essential Functions Develop and manage the digital product roadmap across online and mobile platforms, aligning priorities with customer needs, business goals, and technical capabilities to drive a competitive digital experience. Partner closely with cross-functional stakeholders (e.g., business line owners, marketing, operations, technology) to understand their strategies and translate them into cohesive, customer-centric digital product initiatives. Continuously assess and improve digital products and experiences, identifying opportunities to simplify journeys, enhance features, and increase customer engagement, adoption, and satisfaction. Advocate for the customer at every stage of the product lifecycle by incorporating user research, feedback, journey mapping, and performance data into decision-making. Support the definition and delivery of end-to-end digital experiences, including onboarding, transactions, payments, service interactions, and operational workflows, ensuring a seamless and intuitive customer journey. Conduct market and competitive research to stay informed on industry trends, emerging capabilities, and best practices in digital banking, and apply insights to enhance product direction and innovation. Partner with marketing and business teams on product positioning and go-to-market efforts, ensuring digital capabilities are clearly communicated and effectively support customer acquisition and growth. Collaborate with technology partners to support delivery and integration of digital solutions, including enhancements tied to internal initiatives and external partnerships or acquisitions. Define and track key product performance metrics (e.g., adoption, engagement, channel utilization, and feature usage), using insights to inform priorities and drive continuous improvement in the digital experience. Improve the existing customer journey and simplify the experience while enriching features and capabilities Provide a deep understanding of financial services technologies, processing, payments, and use of third-party capabilities Contribute to bank-

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