Content Marketing Lead - Remote

Avispa Technology • United States, United States • 5h ago

Content Marketing Lead 17030 Hourly pay: $60-$95/hr (Depends on location) Worksite: Leading professional networking and job search platform (Remote, Open to candidates located in the United States) W2 Employment, Group Medical, Dental, Vision, Life, Retirement Savings Program, PSL 40 hours/week, 5 Month Assignment The leading professional networking and job search platform is seeking a Content Marketing Lead to develop and execute a strategic content program focused on educating and empowering small business audiences. This role will own the content strategy, create high-impact thought leadership and customer-focused content, and collaborate with cross-functional teams to deliver compelling narratives that drive brand awareness, product adoption, and customer engagement. Content Marketing Lead Responsibilities: Develop and execute a comprehensive content strategy, including long-form playbooks, customer success stories, thought leadership content, and research-driven reports tailored to small business audiences. Create compelling, customer-centric content that translates complex products and solutions into clear, actionable guidance while supporting every stage of the marketing funnel. Partner with product marketing, brand, communications, insights, web, and global marketing teams to ensure content consistency, strategic alignment, and localization for international audiences. Identify opportunities to showcase customer success through interviews, case studies, and data-driven storytelling that demonstrate measurable business outcomes. Analyze content performance metrics, audience insights, and engagement data to continuously optimize content strategy, editorial direction, and brand messaging. Content Marketing Lead Qualifications: 7 years of experience in content marketing, editorial strategy, brand copywriting, or a related field. Bachelor's degree in Marketing, Communications, Journalism, English, Business, or a related field, or equivalent professional experience. Proven experience creating long-form business guides, playbooks, thought leadership content, and research-based reports. Strong storytelling, writing, editing, and content strategy skills. Experience developing content for B2B and/or small and medium-sized business (SMB) audiences. Deep understanding of the small business ecosystem is preferred. Experience launching new brands, programs, or content initiatives within a global organization is preferred. Strong analytical mindset with experience using engagement metrics and audience insights to optimize content performance is preferred. Exceptional editorial judgment and the ability to maintain a consistent brand voice across multiple content formats are preferred. #PP

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