Account Executive

MEDIANEWS GROUP • Exton, PA • 4h ago

Summary:

The Times-Tribune, a subsidiary of MediaNews Group, is seeking an Account Executive to join the team! The Account Executive is responsible for the sales and development of digital marketing campaigns for target businesses and organizations. This role handles a high percentage of transactional selling with a large number of accounts.

What you will do:

Proactively prospect, qualify, grow, and maintain all sales activities, from lead generation through close in an assigned territory or category

Possess a thorough knowledge of print and digital product portfolios; use that knowledge to overcome customer objections

Develop prospecting leads using a variety of sources, including digital, radio, TV, and direct mail

Understand and demonstrate the value our print and digital products have over the competition to new and current advertisers

Analyze how the competition sells their products and services, including rates and specials

Maintain records of products sold and identify ways to increase advertiser spend

Create marketing presentations and solution-based proposals based on information provided by the customer

Stay current on trends in the newspaper industry (including print, digital, and other platforms)

Interpret key sales metrics and develop strategies to reach sales success

Collaborate with appropriate departments to create compelling media solutions for advertisers

Manage a sales pipeline consistently through CRM

Provide reliable forecasts and revenue projections; meet or exceed all performance metrics and sales quotas

Own the entire sales and retention cycle for each campaign, working with the assigned account analyst, client services, and the ad operations team

Complete post-sale paperwork, including detailed insertion order instructions

What you will bring:

A proven track record of success driving revenue (e.g., ability to capture and close the deal)

Excellent presentation, negotiation, and customer relationship skills

Strong organizational skills and the ability to handle multiple priorities

The ability to work in a fast-paced, deadline-oriented, dynamic environment

A professional, outgoing, and friendly demeanor with the ability to adapt sales techniques

Proficiency at personal goal setting and a drive to exceed goals

Analytical skills required for data-driven summary reports on campaign performance

Proficiency in Outlook, Excel, Word, and PowerPoint

Solid experience with SEO/SEM advertising sales and account management

Who we are:

The Times-Tribune, a subsidiary of MediaNews Group, is the source for news in Northeast Pennsylvania, continuing a tradition of 150 years. Online and in print, The Times-Tribune holds government and elected officials accountable, investigates corruption and reports on political maneuverings. It is the indispensable source for essential local community, sports, and entertainment news.

"4x Built In Best Places to Work Winner - 2023-2026"

EEO Statement:

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

How To Apply:

Please submit an online application along with your resume for this position here

Closing Date:

Continuous recruitment until the position is filled

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