Director, Endovascular Marketing

Abbott • Santa Clara, CA • 7h ago

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

WORKING AT ABBOTT:

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

Career development with an international company where you can grow the career you dream of

Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

An excellent retirement savings plan with high employer contribution

A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune

A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists

MAIN PURPOSE OF THE ROLE

The Endovascular Marketing Director is responsible for leading the strategic development and execution of marketing initiatives to drive portfolio growth, market share expansion, and customer engagement across the endovascular business. This role defines the long-term commercial vision, ensures alignment with organizational priorities, and translates clinical, customer, and market insights into differentiated value propositions and impactful go-to-market strategies. The Director partners closely with Sales, R&D, Medical Affairs, and global stakeholders to deliver sustainable growth and strengthen competitive positioning.

WHAT YOU'LL DO

Develop and lead the comprehensive marketing strategy for the endovascular portfolio, including upstream and downstream marketing activities

Identify and prioritize growth opportunities through market analysis, competitive intelligence, and customer insights

Drive product lifecycle management, including launches, line extensions, and portfolio optimization

Lead development of compelling value propositions, messaging platforms, and market access strategies aligned to clinical and economic outcomes

Partner with cross-functional teams (Sales, Clinical, Medical Affairs, Regulatory, and R&D) to ensure successful execution of commercial initiatives

Translate business strategy into actionable marketing plans with clear KPIs and performance metrics

Oversee product launch excellence, including commercialization readiness, training, and demand generation

Collaborate with Sales leadership to drive field adoption, sales enablement, and customer engagement strategies

Build strong relationships with key opinion leaders (KOLs), healthcare professionals, and industry stakeholders

Lead pricing strategy, contracting approaches, and overall profitability management

Monitor business performance and adjust strategies based on data-driven insights

Ensure alignment with global marketing strategies while tailoring to regional or U.S. market dynamics

Develop and manage marketing budgets effectively

Lead, coach, and develop a high-performing marketing team

QUALIFICATIONS

Strong strategic thinking with ability to translate insights into actionable plans

Deep understanding of the medical device industry, particularly endovascular or vascular therapies

Demonstrated success in product launches and lifecycle management

Ability to influence and lead cross-functional teams in a matrix organization

Strong leadership and team development capabilities

Excellent communication and storytelling skills, with ability to engage both internal and external audiences

Strong analytical skills with experience leveraging data to drive decisions

Customer-centric mindset with deep understanding of physician and hospital stakeholder needs

Proven ability to operate effectively in a fast-paced, highly regulated environment

MINIMUM QUALIFICATIONS

Bachelor's degree required (Business, Marketing, Life Sciences, or related field)

MBA or advanced degree preferred

8-12+ years of progressive experience in marketing within the medical device or healthcare industry

Prior experience in endovascular, cardiovascular, or interventional specialties strongly preferred

Demonstrated experience leading both upstream and downstream marketing functions

Proven track record of successful product launches and driving revenue growth

Experience working closely with sales organizations and field teams

Previous people leadership experience required

Experience collaborating with global teams and managing complex stakeholder environments preferred

The base pay for this position is $172,000.00 - $344,000.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call 224-667-4913 or email corpjat@abbott.com

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