Marketing Strategy & Integration Manager
Location:
Chesapeake, VA, US, 23320
Position Type: Professional
Transport is at the core of modern society. Imagine using your expertise to shape sustainable transport and infrastructure solutions for the future. If you seek to make a difference on a global scale, working with next-gen technologies and the sharpest collaborative teams, then we could be a perfect match.
Position Summary
Location: Chesapeake, VA - On Site
Reports to: VP, Marketing
About Volvo Penta North America
Volvo Penta North America (VPNA) delivers power solutions for marine and industrial applications. As part of the Volvo Group, we combine proven technology with deep expertise to support customers across a wide range of industries. From commercial and leisure marine vessels to data centers, construction, mining, and agriculture, VPNA is helping shape the future through diesel and gas engines, electrification, and integrated power and energy solutions. With North America as a key growth market for Volvo Penta, this is an exciting time to be part of the business.
We are seeking a strategic and highly organized Marketing Strategy & Integration Manager to drive planning, alignment, and integration across the marketing function. This role is responsible for connecting business objectives to marketing activities, ensuring priorities are aligned across all marketing functions to maximize business impact.
Working collaboratively across the marketing team, the Marketing Strategy & Integration Manager helps translate business priorities into integrated marketing plans, establishes clear operating rhythms, and drives visibility into performance and outcomes. The role serves as a key partner in ensuring marketing initiatives work together toward common objectives while supporting consistency, prioritization, and efficient execution across the organization.
The perfect candidate will, in this high-impact role, help shape the marketing direction for Volvo Penta North America. Reporting to the Vice President of Marketing and based in Chesapeake, Virginia, you will partner closely with senior leaders and aligning with Volvo Penta and Volvo Group standards, brand identity, and marketing guidelines- with both local and global stakeholders.
The role exists to help shape VPNA's marketing approach in several high-growth areas, including marine leisure and commercial, Data Centers, power generation, and emerging energy solutions.
Your Future Colleagues
In our team, we have wide responsibilities and work together to secure strong delivery. We value collaboration, transparency and curiosity. The VPNA Marketing team has responsibility for a wide range of marketing processes. We work closely across the organization and especially with our commercial teams located across North America. We operate in a dynamic international environment, where communication and networking are essential parts of the job. We have energy for the vital role of creating business value for the company. We are reliable and accurate professionals. We are an engaged, service-minded, open and adaptive team with a high level of integrity.
What you will do
Marketing Planning & Strategic Alignment
Lead development of the annual marketing strategy, integrated marketing plan, and investment roadmap, ensuring alignment with business objectives and growth priorities
Partner with marketing and business stakeholders to translate strategic priorities into actionable marketing initiatives and plans
Own the annual marketing budgeting and investment planning process, ensuring resources are allocated to the highest-priority business and marketing objectives
Support identification of growth opportunities and strategic marketing activities
Monitor progress against plans and recommend adjustments as business needs evolve
Operational Cadence & Execution Management
Own the marketing operating rhythm, including weekly, monthly, and quarterly planning and performance reviews with marketing and business stakeholders
Track marketing initiatives, campaigns, and strategic priorities against agreed plans, objectives, and performance targets Identify risks, gaps, and resourcing trade-offs early
Identify risks, gaps, dependencies, and resource constraints early, recommending solutions and course corrections
Facilitate prioritization across the marketing team to ensure focus on the highest-impact initiatives and business objectives
Guide prioritization across the team to focus on highest-impact initiatives
Provide flex support across strategic marketing initiatives and priority projects to ensure successful delivery against business objectives
Campaign Integration & Orchestration
Ensure all campaigns are fully integrated across channels, including social, web, PR, paid media, dealer, and events
Act as the central connector between strategy and execution, ensuring alignment and preventing siloed delivery
Partner with channel and brand owners to ensure campaigns launch with clear objectives, integrated activation plans, and defined success metrics
Advertising & Paid Media Strategy
Own the strategy for paid marketing and media investment across North America
Define channel mix across paid search, paid social, programmatic, and industry media
Translate campaign objectives into clear media strategies and investment plans
Establish budget allocation, targeting direction, and ROI expectations
Partner with Digital on execution, tracking, and ongoing optimization
Monitor performance and reallocate investment to maximize business impact
Measurement & Performance Management
Define and standardize KPIs across marketing to ensure alignment with business objectives
Ensure all marketing activities are tied to measurable outcomes and clear success criteria
Establish performance benchmarks and ROI expectations in partnership with functional owners
Partner with Digital to ensure consistent reporting frameworks and actionable insight generation
Drive visibility of marketing performance across leadership through standardized dashboards and reporting
Key Responsibilities continued
Marketing Technology & Data Enablement
Secure alignment between marketing tools, data, and business needs across functions
Work in partnership with digital marketing lead to ensure data flows enable end-to-end visibility across campaigns, channels, and dealer touchpoints
Improve visibility into performance, particularly for lead generation and growth initiatives
Identify gaps in tools, data, or reporting that limit marketing effectiveness and drive solutions
Campaign & Digital Integration
Ensure all channel activations (social, web, PR, paid, dealer, events) are aligned to integrated campaign plans defined by Brand and Communications
Act as the central coordination point to ensure consistent and connected execution across channels
Ensure campaign plans are translated into cross-functional activation with clear roles, timing, and dependencies
Ensure digital activation is aligned with campaign objectives and media investment strategy defined with functional owners
Business Support: Data Center & Marine Growth Areas
Partner with business development and commercial teams to support priority growth areas
Translate growth strategies into structured marketing plans and integrated campaigns
Ensure coordination across content, paid media, digital activation, events, and lead generation
Process & Ways of Working
Define and improve campaign development processes, briefing structures, and intake workflows
Establish clear ways of working across internal teams and agency partners
Strive for efficiency, clarity, and consistency across the marketing organization
Champion continuous improvement activities within marketing processes
Work closely with global counterparts to ensure efficiency, alignment and coordination
Maintain adherence to Volvo Penta and Volvo Group brand and marketing policies and procedures, standards, and identity
Who are you?
You bring business savvy and an owner's mindset to align marketing deliveries to connected outcomes and shared goals. You know how to clearly create marketing processes and ways of working across all facets of a team.
You collaborate effectively across functions and cultures, building relationships grounded in trust, integrity, and respect. Adaptable and curious, you learn quickly and navigate ambiguity with confidence.
You are motivated to create real impact while balancing short-term operations with long-term strategy. You take ownership, influence with credibility, and contribute and collaborate within a strong team.
Preferred Experience and Education
Bachelor's degree in Marketing, Business Administration, Digital Marketing, Public Relations, Communications, or related field required; MBA or master's degree a plus
Minimum 8 years of progressive experience across multiple marketing functions (e.g. dealer networks, communications, advertising, events & exhibition management, digital marketing, public relations, sales or account management/support or similar marketing functions)
Minimum 5 of the 8+ years of experience in a global equipment manufacturer of commercial or industrial equipment manufacturer (e.g. OEM of marine engines, power generation engines, agricultural equipment, forestry, data center, B2B or similar)
Experience working within a dealer network from the OEM perspective
Demonstrated experience developing data-driven marketing strategies
Proven business acumen and the ability to analyze and find meaning in data
Experience presenting recommendations to senior leadership and influencing senior stakeholders to drive cross-functional alignment
Expert interpersonal communication skills and presentation skills in both US and global @contexts
Work experience using Microsoft 365: Outlook, Teams, Word, PowerPoint, Excel, SharePoint, Co-Pilot
Work experience using social & digital Platforms and associated marketing tools (e.g. marketing automation, analytics platforms, CRM, etc.)
Ability to read, write, understand, and speak English. Bilingual (English plus Spanish, Swedish, etc.) is appreciated
Ready for the next move?
Expected competence at work:
All employees work within the foundation of the Volvo Group Code of Conduct and Volvo Group Values. More specifically, employees in Volvo Penta are required to meet and/or develop the following competencies:
Respect: You trust, respect, and provide equal attention to those around you
Collaborative: You build partnerships and work collaboratively with others to meet objectives
Trust: You gain the confidence and trust of others through honesty, integrity, and authenticity
Stakeholder Management: You engage with others effectively no matter their role
Self-Development: You seek new ways to grow and be challenged using different ways of learning
Change Management: You recognize others respond to change differently and you support adoption with empathy and planning
Influencing: You help colleagues by sharing your ideas and ensure your message is clear
Strategic mindset: You see future possibilities and translate them into strategy and tactical execution plans
Networking: You build formal and informal relationships across the organization proactively
Accountability: You take responsibility and follow through on commitments
Manage ambiguity: You operate effectively even when things are not certain or clear
Customer focus: You deliver customer-centric solutions and keep the dealer experience front and center
Physical Requirements
Ability to meet physical demands while performing the duties of this job, the employee is regularly required, with or without accommodation, to:
Stand, walk, or sit, sometimes for prolonged periods
Balance, stoop, kneel, crouch
See, speak, and hear, including distinguishing visual and audible signals necessary for safety and effective communication
Use hands or fingers to handle or feel objects, tools, or controls
Reach with hands and arms to access products, tools, and controls
Lift, move, or carry up to fifteen (15) pounds unassisted
Climb stairs
Have stamina for some long days, and occasional extended hours/weekends
Travel both globally and domestically requiring overnight stays
Work in various settings various office environments
Travel including overnight stays
Other considerations:
This job is an on-site position based on Volvo Group work principles. Occasional flexibility is at the discretion of your manager.
Domestic and international travel will be occasional (15% max)
To qualify, applicants must be legally authorized to work in the United States, and should not require, now or in the future, sponsorship for employment visa status.
At the Volvo Group, we strive for a clear, transparent, and straightforward compensation approach, motivating you to contribute to the company's growth. For this position, the base pay is set at $96,000 - $118,500 annually, and where applicable, bonus eligible.? The range for this role, as well as final salary offered, is determined by several factors including, but not limited to, geographic location, work-related knowledge, certifications, skills, education, and experience. In addition to these factors, we believe in the importance of pay equity and consider internal equity of our current team members as part of any final offer.
In addition to a solid package of compensation and benefits, plus you will enjoy:??
Competitive medical, dental and vision insurance.
Generous paid time off.
Competitive matching retirement savings plans.
Working environment where your safety, health and wellbeing come first.
Focus on professional and personal development through Volvo Group University.
Programs that make today's challenging reality of combining work and personal life easier.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability, or status as a protected veteran.
We value your data privacy and therefore do not accept applications via mail.
Who we are and what we believe in
We are committed to shaping the future landscape of efficient, safe, and sustainable transport solutions. Fulfilling our mission creates countless career opportunities for talents across the group's leading brands and entities.
Applying to this job offers you the opportunity to join Volvo Group . Every day, you will be working with some of the sharpest and most creative brains in our field to be able to leave our society in better shape for the next generation. ?We are passionate about what we do, and we thrive on teamwork. ?We are almost 100,000 people united around the world by a culture of care, inclusiveness, and empowerment.
Volvo Penta , a world-leading supplier of engines and complete drive systems for marine and industrial applications, you will be part of a global and diverse team of highly skilled professionals who works with passion, trust each other and embraces change to stay ahead. We make our customers win.
Job Category: Marketing & Communication
Organization: Volvo Penta
Travel Required: Occasional Travel
Requisition ID: 33144
View All Jobs (https://jobs.volvogroup.com/?locale=en_US)
Do we share the same aspirations?
Every day, Volvo Group products and services ensure that people have food on the table, children arrive safely at school and roads and buildings can be constructed. Looking ahead, we are committed to driving the transition to sustainable and safe transport, mobility and infrastructure solutions toward a net-zero society.
Joining Volvo Group, you will work with some of the world's most iconic brands and be part of a global and leading industrial company that is harnessing automated driving, electromobility and connectivity.
Our people are passionate about what they do, they aim for high performance and thrive on teamwork and learning. Everyday life at Volvo is defined by a climate of support, care and mutual respect.
If you aspire to grow and make an impact, join us on our journey to create a better and more resilient society for the coming generations.
Nearest Major Market: Hampton Roads
