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The Company operates Snapchat (http://snapchat.com/?lang=en-US) , a visual messaging app that enhances your relationships with friends, family, and the world, and Specs Inc. (https://www.specs.com/) , a wholly-owned subsidiary dedicated to making computing more human, in addition to Bitmoji (http://bitmoji.com/) , Saturn, and other digital services.
SPECS is seeking a Global Industry Lead, Manufacturing to help define how augmented reality glasses create value across the manufacturing sector. This is a manager-level individual contributor role for a senior leader who can set strategy, shape market priorities, and lead complex customer and partner engagements from early positioning through to scaled adoption.
In this role, you will own our manufacturing industry strategy for augmented reality glasses and turn that strategy into repeatable go-to-market motions. You will work cross-functionally to define priority use cases, build the partner ecosystem required to deliver them, develop the offerings we take to market, and drive customer pipeline and sales cycles within the manufacturing vertical.
You will also play a highly visible external role in helping SPECS establish credibility with manufacturing leaders, solution providers, and ecosystem partners. That includes representing SPECS at industry events, shaping thought leadership, curating white papers and knowledge content, and helping create high-impact customer and partner engagements on SPECS campuses.
What You'll Do
Own the SPECS global manufacturing industry strategy for augmented reality glasses, including market positioning, target accounts, partner priorities, and the use cases we bring to market.
Identify, prioritize, and refine the manufacturing workflows where AR glasses can deliver measurable business value, with particular focus on remote expert assistance, digital work instructions, quality validation, equipment maintenance support, and workforce training and onboarding.
Translate industry challenges into scalable offerings that improve throughput, quality, uptime, and workforce productivity for manufacturing customers.
Work closely with Partner Development and Technical Partner Managers to build and enable a strong ecosystem of services and solution partners aligned to manufacturing use cases.
Drive repeatable partner-led solutions and support partner and customer enablement so SPECS can scale beyond one-off proofs of concept into durable industry motions.
Own manufacturing customer pipeline and sales cycles from initial engagement through solution shaping, partner alignment, executive buy-in, and commercial progression.
Partner across product, engineering, design, marketing, business development, and sales to ensure market feedback informs roadmap, enablement, and launch readiness.
Lead the SPECS manufacturing industry presence at major global events and conferences, including planning event strategy, shaping demos and messaging, and working with partners to engage target customers.
Curate and help develop external thought leadership for the manufacturing sector, including white papers, knowledge base content, customer-facing materials, and demand generation programs.
Help design and support executive briefings, workshops, and industry-focused events for manufacturing customers and partners hosted at SPECS campuses.
Minimum qualifications
10+ years leading strategy, business development, sales, partnerships or GTM across customers in the manufacturing industry.
Experience applying industrial technology, enterprise software, spatial computing, XR, AR, or an adjacent field tech in manufacturing.
Proven success owning an industry strategy, vertical go-to-market motion, or complex enterprise business development motion
Experience building trusted relationships with senior stakeholders across operations, manufacturing, innovation, IT, and digital transformation teams
Track record of developing partner ecosystems and bringing joint offerings to market
Experience leading complex sales cycles or industry engagements that require solutioning across multiple stakeholders
Ability to turn market signals and customer pain points into clear use case priorities, scalable offerings, and repeatable commercial motions
Strong executive communication skills and comfort representing a company at customer meetings, industry events, and thought leadership forums
Ability to work cross-functionally and influence without direct authority in a fast-moving environment
Willingness to travel as needed
Preferred Qualifications
Experience in augmented reality, mixed reality, smart glasses, wearable computing, or immersive enterprise technology
Direct experience supporting manufacturing use cases such as remote assistance, digital work instructions, maintenance, inspection, quality, or frontline training
Experience working with or alongside systems integrators, industrial software providers, or enterprise solution partners
Familiarity with the competitive and partner landscape across enterprise AR and industrial transformation
Prior experience at Microsoft HoloLens, Magic Leap, or a comparable AR / smart glasses company is strongly preferred
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Compensation
In the United States, work locations are assigned a pay zone which determines the salary range for the position. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. The starting pay may be negotiable within the salary range for the position. These pay zones may be modified in the future.
Zone A (CA, WA, NYC) (https://careers.snap.com/us-payzones) :
The base salary range for this position is $190,000-$284,000 annually.
Zone B (https://careers.snap.com/us-payzones) :
The base salary range for this position is $181,000-$270,000 annually.
Zone C (https://careers.snap.com/us-payzones) :
The base salary range for this position is $162,000-$241,000 annually.
This position is eligible for equity in the form of RSUs.
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