Director of Marketing

Robert Half • Anderson, SC • 1d ago

Description We are looking for a strategic marketing leader to shape and advance the company's market presence from Anderson, South Carolina. This role will guide brand direction, strengthen demand generation efforts, and create programs that support revenue growth across multiple customer segments. The Director of Marketing will partner closely with executive leadership and cross-functional teams to translate business goals into effective campaigns, product messaging, and customer engagement strategies.

Responsibilities:

Design and lead short- and long-range marketing plans that support business expansion and measurable performance goals.

Define brand strategy and ensure messaging remains consistent across product portfolios, audiences, and marketing channels.

Evaluate industry developments, buyer expectations, and competitor activity to uncover opportunities and inform strategic decisions.

Advise senior leadership on market positioning, customer outreach, and brand growth initiatives.

Oversee digital marketing efforts, including online campaigns, media planning, website performance, and conversion improvement.

Build demand generation programs that strengthen sales pipelines across government, institutional, and commercial markets.

Direct go-to-market activities for product launches and develop clear product positioning, value messaging, and supporting materials for customers and sales teams.

Lead the creation of sales enablement and brand content such as presentations, brochures, case studies, videos, and event materials.

Manage marketing budgets, external agencies, internal team members, and project timelines while coordinating closely with sales, operations, engineering, and leadership.

Guide trade show participation, public relations activities, ecommerce growth initiatives, and performance analysis to improve lead generation, engagement, and revenue contribution. Requirements Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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