At FNBO, our employees are the heart of our story-and we're committed to their success! Please see below the details of this career opportunity and how it fits into our organization's success.
Summary of the Job:
The Product Owner, Digital Marketing oversees the strategy, prioritization, and delivery of complex, high-value marketing initiatives by bridging business objectives with technical execution across our digital properties and MarTech ecosystem. This role serves as Product Owner for the Digital Marketing Squad, guiding the team through solution development for complex, integrated initiatives spanning SEO/AIO optimization, data infrastructure, AI-driven marketing applications, digital experience delivery, and performance measurement.
This high-impact role defines and delivers initiatives ranging from personalized customer journey design to MarTech platform enhancements and integrations. The Product Owner partners with the Digital Marketing Director, Bank Marketing, business, data, and IT stakeholders to expand our digital marketing capabilities, while optimizing scalability, customer engagement, and ROI. The ideal candidate has experience working across both customer-facing marketing experiences and complex marketing technology systems; is comfortable navigating regulated marketing operations; and is able to make priority decisions to execute quickly and incrementally, balancing immediate marketing needs with long-term, scalable platform modernization.
About This Role:
Problem Definition & Opportunity Validation
Clearly define the "what" and "why" of digital marketing initiatives byrepresentingthe needs ofBank Marketing, business stakeholders,and end customers by translating user problems and opportunities into measurable business value and marketing impact.
Partner with marketing managers, marketing analytics, and business stakeholders toanalyzecampaign performance data, user feedback, and market trendsintoactionable product direction.
Maintain deep awareness of theBank Marketingobjectives, the marketplace, emerging industry trends, data, regulation, and technology to help stakeholders explore possibilities and execute priorities effectively.
Identifypatterns in campaign execution challenges, system limitations, and stakeholder requests to continuously prioritize product improvements that reduce friction and operational burden.
Solution Development & Decision Facilitation
Serve as the digital marketing subject matter expert when collaboratingwith IT, architecture, and the Marketing CloudTechnicalLead to evaluateand solve challengesranging from quick configuration wins to strategic platformintegrations.
Facilitate decision-making by presenting options with standardized criteria including estimates for cost, timelines, risks, business impacts, scalability, regulatory complexity (CAN-SPAM, GDPR, CCPA), and technical debt.
Translate marketingobjectivesinto clear technical requirements, removingambiguity,and providing direction in discovery and planning activities grounded in deep knowledge ofdigital marketingcapabilities and the broader marketing technology landscape.
Leverage systemsexpertiseand business knowledge to navigate conflicting priorities diplomatically, plan and scope interrelated initiatives, and help leadership make informed decisions about prioritization and sequencing using data-supported frameworks like ROI analysis, business value scoring, and strategic alignment.
Backlog & Scope Management
Define MVP scope and phasing strategies that balance speed-to-market with long-term platform architecture, while owning andmaintaininga healthy product backlog that ensures the squad has 2-3 sprints of ready, well-defined work aligned to technology lifecycle needs and strategic investment priorities.
Monitor and track squad capacity allocations to ensure alignment with strategic investment classification and resource optimization, making real-time prioritization decisions and trade-off calls when scope, timeline, or resources are constrained.
Write detailed user stories and epicswith acceptance criteriawhile regularly groomingthe backlog to keep sprints ready and the team focused on high-value work, while serving as the escalation point for dependency and conflict resolution across the squad and with other teams.
Product & Delivery Collaboration
Serve as Product Owner within the Scrum framework, actively participating in all agile ceremonies including daily standups, sprint planning, sprint reviews, and retrospectives, while dedicating significant time as an embedded squad member to collaborate with the tech lead and squad on requirements, technical approaches, and continuous improvement.
Partner with the Scrum Master and other Product Owners to manage dependencies, mitigate risks across squads and initiatives, and regularly communicate progress to leadership and stakeholders through Release Notes and end-of-sprint product demonstrations.
Review and accept completed work to ensure it meets business requirements, quality standards, and defined acceptance criteria, conducting user acceptance testing for new features before production release and ensuring all deliverables are market-ready through a formal signoff process.
Create comprehensive product documentation, presentation and demo materials, and essential product management deliverables to support stakeholder communication and business enablement, whilemaintainingalignment with product strategy and taking initiative to drive delivery outcomes within strategic guardrails.
Business Value & Success Measurement
Partner with the Digital Marketing Director to lead strategy and execution on adigitalmarketing roadmap that aligns with businessgoals andpriorities, incorporating 12-24 monthsof prioritized enhancements and capabilities for the squad.
Partner with Marketing Analytics tomonitorbusinessobjectivesand marketing performance metrics including campaign velocity, marketing ROI, and customer engagement to assess business value and inform futureinitiatives and optimization.
Partner with the Scrum Master and Marketing Cloud Tech Lead to monitor squad metrics and system performance, while seeking opportunities for continuous improvement byestablishingfeedback loops and gathering insights from analytics, campaign performance data, user research, and stakeholder feedback.
Apply an analytical approach to assess product gaps, make data-driven decisions using metrics-driven frameworks, and ensure all efforts align with FNBO's Operating Philosophy, Vision, Mission, Values, strategic priorities, brand, and business unit goals andobjectives.
The Ideal Candidate for This Role:
Qualifications, Experience, and Skills
5+ years of experiencein Product Ownership or formal product management with a strong understanding ofdigital marketing andautomation, the banking industry, andmarketingtechnology stacks, withdemonstratedability to lead tech/data initiatives.
Deep knowledge ofSalesforceMarketing Cloud capabilitiesand the broader marketing technology landscape, including CRM, CDP,andthe Adobe Suite.
Understanding of marketing campaign operations, customer journey design, and end-user workflows, with the ability to translate business needs into technical requirements and familiarity with data management, integrations,and technical constraints within the Marketing Cloud ecosystem.
Experience with digital marketing best practicesincluding SEO/AIO principles, content optimization, and website design, with knowledge of regulatory compliance (CAN-SPAM, GDPR, CCPA) and the ability to incorporate compliance requirements into product development.
Proficiencywith technical discussions,including the ability to read system diagrams, understand API concepts, and engage effectively with architecture and engineering teams to evaluate andvalidatetechnical approaches.
Demonstrated ability to independently manage complex, large-scale projectswith detail-oriented execution, strategic thinking, innovative problem-solving, anda strong senseof urgency to deliver work accurately and on time.
Excellent stakeholder management, leadership, and communication skillsto bridge business and technical teams, build trust with partners at all levels, achieve alignment across diverse interests, and present executive-level communications that share progress andidentifyrisks.
Self-motivated, highly organized, and collaborative,with the ability to work independently, drive cross-team efforts, make sound priority decisions, and continuously expand knowledge and learn new skills or technologies.
Additional Desired Qualifications
7+ years of related experience, ormaster'sdegree in a related field.
Scrum/Agile (CSPO/PSPO) certification.
Advancedexpertisewith Salesforce Marketing Cloud platform administration and configuration.
Experience leading marketing technology transformations or platform modernization initiatives.
Hands-on experience applying AI and large language model (LLM) technologies in marketing @contexts, such as AI-driven personalization, predictive analytics, intelligent campaign decisioning, orleveraginggenerative AI tools to accelerate content creation and product delivery workflows.
Candidates must possess unrestricted work authorization and not require future sponsorship.
Compensation:
Compensation range (base pay): $107,552.00-$182,838.00
This role may have a specific starting pay within this range.
Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level.
Work Environment:
It is anticipated that the incumbent in this role will work onsite at the posted location. Our onsite environment fosters innovation, mentorship, and a vibrant culture where ideas flow freely and relationships flourish. As part of our team, you'll experience the energy of our collaborative spaces designed to support your professional growth while working alongside talented colleagues who inspire excellence daily. Please note that work location is subject to change based on business needs.
Benefits Overview:
We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs:
Medical, Dental, Vision Insurance
401k, With Matching Contributions
Time Off Programs
Health Savings Account (HSA)/Dependent Care
Employee Banking
Growth Opportunities
Tuition Assistance
Short-Term/Long-Term Disability Insurance
Learn more about FNBO benefits here: https://www.fnbo.com/careers/benefits/ .
For additional information regarding compensation and benefits, e-mail FNBO at TAGAdmin@fnni.com . To ensure you receive a response, include the number of this job (listed below) in the subject line of your message.
Job number: R-20261078
Equal Opportunity & Belonging:
FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves-no matter their role or where they are in their journey.
Learn more here. (https://www.fnbo.com/careers/belonging)
FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity.
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FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC
FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants)
Application Deadline:
All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants.
