Vice President, Federal Marketing and Communications
Category: Marketing
Main location: United States, Virginia, Fairfax
Position ID: J0626-1304
Employment Type: Full Time
Position Description:
CGI is seeking a future thinking, AI enabled Vice President of Federal Marketing & Communications (M&C) to lead the strategy, design, and delivery of end to end marketing and communications for CGI Federal. This senior executive will elevate market visibility, modernize operations, govern enterprise standards, and tightly align marketing with business development and capture teams to accelerate growth across the Federal Civilian, Defense, and Intelligence markets.
Marketing & Communications at CGI Federal operates as a strategic growth engine. Success comes from enabling the business to win, grow, and retain federal clients through targeted positioning, reputation management, data driven campaigns, deal based marketing, and unified storytelling. This leader will help drive pipeline generation, strengthen federal pursuits, build market awareness, and engage members through compelling internal communications.
The ideal candidate pairs strategic thinking with operational excellence and is comfortable shaping long term strategy while also rolling up their sleeves to deliver outcomes.
This position is located in FAIRFAX.
Your future duties and responsibilities:
Strategic Federal Marketing Partnership & Growth
. Serve as the senior MarCom advisor to CGI Federal Business Unit leadership.
. Align marketing and communications strategies with federal market growth priorities, capture plans, and enterprise BD strategy.
. Shape go to market strategies based on federal market insights, competitive intelligence, and mission requirements.
. Modernize operations into a data driven, AI enabled, automated growth engine.
. Strengthen demand generation, ABM, and deal based marketing efforts to support federal pursuits.
Federal Brand, Positioning & Market Leadership
. Drive an integrated, differentiated market narrative tailored to federal audiences.
. Reinforce CGI as a global brand and a federal partner of choice through targeted thought leadership, media outreach, and analyst engagement.
. Lead integrated campaigns that comply with federal requirements, including Section 508 and program marks.
. Govern brand consistency and eliminate fragmented, low value activities.
Communications, Reputation & Executive Visibility
. Guide strategic storytelling, leadership messaging, and executive communications.
. Manage proactive media relations, external reputation management, and issues/crisis communications.
. Ensure alignment with federal compliance, brand governance, and CGI standards.
Employee Engagement, Culture & Talent Branding
. Partner with HR and Federal senior leaders to strengthen member engagement and culture.
. Drive recruitment and talent branding aligned to federal workforce needs and priorities.
. Collaborate with the VP of Strategic Engagement & Insights to connect CGI partners to strategy and mission.
Team Leadership & Operational Excellence
. Lead and develop a high performing Federal Marketing & Communications organization.
. Manage budgets, tools, and resources w
Required qualifications to be successful in this role:
. Bachelor's degree and at least 15 years of progressive marketing leadership experience, including significant experience supporting federal clients or federal focused organizations.
. Deep understanding of the Federal Civilian and DoD markets, including trends, mission priorities, and compliance requirements.
. Strong experience aligning marketing with business development, capture, and federal go to market strategies.
. Fluency in AI, analytics, and modern MarTech to enhance operational scale and performance.
. Exceptional executive communications, narrative development, and storytelling skills.
. Proven ability to lead high performing teams and manage complex budgets.
. Effective collaboration skills and executive presence.
Demonstrated Leadership Behaviors
. Coaching Mindset: Act as active partners throughout the partner performance and career planning process by engaging in ongoing feedback and coaching. Nurture a culture of ownership, building an environment that supports development, productivity and fosters well being.
. Active Listening and Communication: Promote a culture of fostering open dialogue in the organization (upward, downward and across) by listening with presence, intent and empathy. Therefore, encouraging open expression of ideas and opinions.
. Complex Decision Making: Effectively navigates through volatile, uncertain, complex and ambiguous situation by taking well deliberated decisions keeping CGI clients, members and shareholders in mind, using available data, insights and intuition and by leveraging CGI's Management Foundation.
. Emotional Intelligence: Engage and inspire others through the ability of recognizing, managing, and evoking appropriate emotions within oneself and others to promote change and progress.
. Agility and Innovation: Consistently adaptable, agile and resilient. Managing the people side of change to achieve business outcomes and help our clients succeed. Successfully navigate expanded global working env
CGI is required by law in some jurisdictions to include a reasonable estimate of the compensation range for this role. The determination of this range includes various factors not limited to skill set, level, experience, relevant training, and licensure and certifications. To support the ability to reward for merit based performance, CGI typically does not hire individuals at or near the top of the range for their role. Compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range for this role in the U.S. is $190,100.00 $351,600.00.
CGI Federal's benefits are offered to eligible professionals on their first day of employment to include:
. Competitive compensation
. Comprehensive insurance options
. Matching contributions through the 401(k) plan and the share purchase plan
. Paid time off for vacation, holidays, and sick time
. Paid parental leave
. Learning opportunities and tuition assistance
. Wellness and Well being programs
CGIFederalJob
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Skills:
Building teams
Marketing Comm & Promotion
Marketing Strategy & Policy
Result oriented
Sales & Channel Development
What you can expect from us:
Together, as owners, let's turn meaningful insights into action.
Life at CGI is rooted in ownership, teamwork, respect and belonging. Here, you'll reach your full potential because...
You are invited to be an owner from day 1 as we work together to bring our Dream to life. That's why we call ourselves CGI Partners rather than employees. We benefit from our collective success and actively shape our company's strategy and direction.
Your work creates value. You'll develop innovative solutions and build relationships with teammates and clients while accessing global capabilities to scale your ideas, embrace new opportunities, and benefit from expansive industry and technology expertise.
You'll shape your career by joining a company built to grow and last. You'll be supported by leaders who care about your health and well-being and provide you with opportunities to deepen your skills and broaden your horizons.
Come join our team-one of the largest IT and business consulting services firms in the world.
Qualified applicants will receive consideration for employment without regard to their race, ethnicity, ancestry, color, sex, religion, creed, age, national origin, citizenship status, disability, pregnancy, medical condition, military and veteran status, marital status, sexual orientation or perceived sexual orientation, gender, gender identity, and gender expression, familial status or responsibilities, reproductive health decisions, political affiliation, genetic information, height, weight, or any other legally protected status or characteristics to the extent required by applicable federal, state, and/or local laws where we do business.
CGI provides reasonable accommodations to qualified individuals with disabilities. If you need an accommodation to apply for a job in the U.S., please email the CGI U.S. Employment Compliance mailbox at USEmploymentCompliance@cgi.com . You will need to reference the Position ID of the position in which you are interested. Your message will be routed to the appropriate recruiter who will assist you. Please note, this email address is only to be used for those individuals who need an accommodation to apply for a job. Emails for any other reason or those that do not include a Position ID will not be returned.
We make it easy to translate military experience and skills! Clickhere (https://cgi-veterans.jobs/) to be directed to our site that is dedicated to veterans and transitioning service members.
All CGI offers of employment in the U.S. are contingent upon the ability to successfully complete a background investigation. Background investigation components can vary dependent upon specific assignment and/or level of US government security clearance held. Dependent upon role and/or federal government security clearance requirements, and in accordance with applicable laws, some background investigations may include a credit check. CGI will consider for employment qualified applicants with arrests and conviction records in accordance with all local regulations and ordinances.
CGI will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with CGI's legal duty to furnish information.
