Worldwide CSS Marketing - Performance Marketing Lead, Tanks

HP Inc. • Vancouver, WA • 4h ago

Job Summary

As a Performance Marketing Manager, you are responsible for defining and driving data-led, cross-channel marketing strategies that deliver measurable business growth. You own the development and execution of performance marketing strategies, optimizing for customer acquisition, conversion, and revenue growth.

A key focus of this role is establishing the foundational systems, processes, and reporting required to enable effective performance marketing, ensuring the right infrastructure is in place to scale activity over time. You leverage data, experimentation, and insights to continuously refine marketing approaches, while also identifying gaps in tracking, measurement, and tooling, and defining solutions to address them.

You act as a key connector across teams, partnering closely with Product Marketing, Creative Strategy, WW Market Marketing, and agency partners to ensure performance strategies are aligned with product positioning, creative execution, and market needs. This role requires a balance of strategic thinking and hands-on execution, combining deep expertise in performance marketing with the ability to build and operationalize scalable ways of working.

Key Responsibilities

Define and drive cross-channel performance marketing strategies to support customer acquisition, conversion, and revenue growth

Own the planning, execution, and optimization of campaigns, ensuring alignment with business objectives

Develop forecasts, set performance targets, and track progress against key business metrics

Build business cases for incremental investment, using data and performance insights to justify funding and drive growth

Establish and scale performance marketing systems, processes, and reporting frameworks to enable effective campaign execution and measurement

Identify gaps in tracking, data availability, and tooling, and define solutions to improve measurement accuracy and visibility into performance

Partner with analytics, engineering, and cross-functional teams to implement scalable tracking, reporting, and measurement capabilities

Leverage advance measurement tooling (MTA, MMM, & Geo Lift Studies) to continuously optimize performance, drive improvements in efficiency, conversion, and ROI

Develop and implement structured test-and-learn frameworks to refine targeting, messaging, and channel strategies

Analyze market, customer, and performance data to identify growth opportunities and inform strategy

Translate data and insights into clear recommendations that influence marketing, product, and customer experience decisions

Partner closely with Product Marketing and Creative Strategy teams to ensure campaigns are aligned with product positioning and messaging

Qualifications and Requirements

Bachelor's degree required (Marketing, Business Administration, or related field); MBA a plus

6-8+ years of experience in performance marketing, digital marketing, or growth marketing, ideally within technology or e-commerce environments

Proven track record of developing and executing performance marketing strategies that drive measurable business outcomes

Experience operating in environments where systems, processes, or measurement frameworks needed to be built or significantly improved

Bring deep platform expertise (Retail Media, Meta, Google, Affiliate networks) to inform tactical and strategic decisions

Strong understanding of key performance metrics, including CAC, LTV, conversion rates, and ROI, and how to optimize against them

Experience leveraging data, analytics, and testing to drive continuous performance improvement

Strong understanding of e-commerce environments and user experience optimization

Excellent cross-functional collaboration skills, with the ability to influence stakeholders across Product Marketing, Creative Strategy, WW Market Marketing, and agency partners

Strong communication skills, with the ability to present data, insights, and recommendations clearly to stakeholders

Experience managing agency and vendor relationships

Ability to manage multiple projects and priorities in a fast-paced, dynamic environment

Strong analytical mindset, attention to detail, and ability to manage complexity

Self-starter with a proactive, solutions-oriented mindset and strong sense of ownership

The pay range for this role is $130,700 to $205,200 USD annually with additional

opportunities for pay in the form of bonus and/or equity (applies to United

States of America candidates only). Pay varies by work location, job-related

knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

Health insurance

Dental insurance

Vision insurance

Long term/short term disability insurance

Employee assistance program

Flexible spending account

Life insurance

Generous time off policies, including;

4-12 weeks fully paid parental leave based on tenure

11 paid holidays

Additional flexible paid vacation and sick leave (US benefits overview

[https://hpbenefits.ce.alight.com/])

The compensation and benefits information is accurate as of the date of this

posting. The Company reserves the right to modify this information at any time,

with or without notice, subject to applicable law.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

HP Inc.

Go to Apply

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