Digital Marketing Specialist
Req ID: 48446
Date: Jun 18, 2026
Location:
Houston, TX, US, 77040
Company: Sonepar
Brand: Crawford
There's a Place for You at Crawford Electric Supply.
A career atCrawford Electric Supplyis more than a job. You're investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers.Crawford Electric Supplyoffers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building - you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world's #1 electrical distributor with over 45,000 associates around the globe.
Being "Powered by Difference" means we respect and value diverse perspectives. Crawford Electric Supplywe offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.
It's time to energize your future! Don't miss out on this electrifying opportunity - apply today! Stay connected with us - follow our journey, job openings, and latest news onLinkedIn (https://www.linkedin.com/company/crawfordelectricsupply) andFacebook (https://www.facebook.com/crawfordelectricsupply/) .
Position:
Digital Marketing Specialist
Location:
Houston, TX
About Crawford:
If you are looking for a company who is committed to building a relationship with you, who encourages having fun at work, who is powered by difference, and who is passionate about your future, it's time to apply at Crawford Electric Supply. Known in the electrical distribution industry for being a great place to work and build a career, Crawford prides itself on being a business partner rather than just an electrical supplier to its customers. Everyday Crawford associates provide the best customer experience while at the same time offering the widest variety of electrical products on the market. For the past 30 years, Crawford has built a culture of growth, opportunity, innovative thinking, and stability for its employees by truly living up to the company motto of, "Whatever it Takes!" through our mindset competencies below:
Adapt: Effectively embrace new situation and people
Dare: Appropriately challenge the status quo
Learn: Learn from others, from mistakes, and self-improve
Responsibilities
Crawford is looking for a Marketing Specialist to support our growing Marketing Team. This role is a great fit for someone who enjoys building marketing programs, improving performance through data, and helping the business grow through smarter, more effective marketing.
The ideal candidate is analytical, detail oriented, and comfortable working across multiple digital marketing channels, from email automation to paid media, incentives tracking, and reporting.
For more detailed job responsibilities that include reporting/analysis and skills/qualifications, keep reading!
Essential Responsibilities
Email Campaigns and Marketing Automation
Manage the email marketing program including campaign building, customer segmentation, and A/B testing
Build and optimize automated campaigns for prospects and customers
Continuously test and refine workflows to improve engagement and conversion
Customer Loyalty and Incentive Programs
Track and report on customer loyalty programs including enrollment, participation, and performance
Support customer incentive programs by monitoring activity, validating data, and preparing summaries for leadership
Manage manufacturer-sponsored incentives campaigns including tracking, reporting, and communication with manufacturing partners
Coordinate Voice of Customer (VOC) surveys including distribution, response tracking, and insights reporting
Lead Management and Contact Data
Consistently maintain customer and ensure proper segmentation is applied
Manage the flow of marketing generated leads
Ensure leads are routed correctly and followed up on by sales
Track marketing sourced opportunities and support reporting on lead quality and outcomes
Reporting and Analysis
Track and analyze digital campaign performance across channels
Provide regular reporting to marketing leadership with insights and recommendations
Paid and Organic Digital Marketing
Develop, execute, and optimize paid media campaigns across search, display, and social
Monitor and report on paid media KPIs, budget pacing, and performance
Support organic SEO efforts including keyword updates, content recommendations, and improvements
Qualifications
Preferred Skills/Qualifications
2+ years of experience in digital marketing, marketing operations, or related roles
Strong understanding of marketing automation and digital marketing tools
Experience with paid media platforms (Google Ads, social ads, or similar)
Strong analytical skills with experience in reporting and data interpretation
Excellent project management and organizational abilities
Strong written and verbal communication skills
Proficiency with MS Office, especially Excel and PowerPoint
Experience in electrical distribution or B2B marketing is a plus
Preferred Attributes
Curious, data-driven, and always looking for ways to improve performance
Comfortable managing multiple projects and deadlines
Collaborative and able to work effectively with sales, vendors, and internal teams
Strong attention to detail with a focus on accuracy and quality
Note: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed. Crawford is an equal opportunity employer
Crawford is a subsidiary of Sonepar USA.
What We Offer You
We offer great family-friendly benefits to full-time associates:
Healthcare plans
Dental & vision
Paid time off
Paid parental leave
401(k) retirement savings with company match
Professional and personal development programs
Opportunity to become a shareholder
Employer-paid short- and long-term disability
Employer-paid life insurance for spouse and dependents
Robust wellness program
Gym reimbursement
Employee Assistance Program (EAP)
We're proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.
Ready to join the fun? Apply today and become part of the Crawford Crew - where we work hard, laugh often, and always have a spark to share!
Equal Employment Opportunity Statement
Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.
Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or emailrecruiting@sonepar-us.com.
EEO is the Law
Applicants and employees are protected under Federal law from discrimination. To learn more,Click here (https://www.dol.gov/ofccp/regs/compliance/posters/ofccpost.htm) .
Pay Transparency Non-Discrimination Provision
Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more,Click here (https://www.dol.gov/sites/dolgov/files/OFCCP/pdf/pay-transp\%20English\formattedESQA508c.pdf) .
LI-EV
Recruiter Name:
