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The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s).
The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), andcould lead multiple managers or highly specialized professional associates.
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The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions-including event and direct mail campaigns, sales enablement resources, and integrated communications plans-designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell.
This leader will oversee critical sales enablement platforms and resource libraries, ensuring consistency, accessibility, and effectiveness of materials across audiences and ensure that marketing is aligned to sales' technology. In close partnership with product marketing, sales, analytics, and business stakeholders, the Associate Director will drive measurable business outcomes and continuously optimize efforts based on performance insights. This role leads a team of marketing professionals and operates with a high degree of independence, creativity, and strategic influence.
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Key Responsibilities
Develop and lead integrated intermediary marketing communications strategies across multiple lines of business and sales organizations
Oversee the end-to-end execution of high-volume event marketing and direct mail campaigns supporting regional sales lead generation efforts
Manage and evolve a centralized library of sales enablement resources to support four lines of business, ensuring alignment to business strategy and the sales process
Oversee sales enablement platforms that house marketing materials, optimizing user experience and content governance ensuring ease of access
Partner with sales leaders to understand go-to-market strategies, sales cycles, competitive landscape, and intermediary needs to inform marketing plans
Collaborate with data analytics teams to define success metrics, measure performance, and report on business impact of marketing initiatives
Lead, coach, and develop a team of five associates, fostering a culture of accountability, adaptability, and continuous improvement
Ensure all marketing activities comply with healthcare regulations and organizational standards
Balance competing priorities and resource constraints while delivering high-quality, strategic marketing solutions
May require travel 1-2 times a year
Required Qualifications
10+ years of marketing experience, including B2B or sales enablement marketing
2+ years of leadership experience managing high-performing teams
Experience working in healthcare and/or highly regulated environments
Demonstrated understanding of sales organizations and intermediary (broker/partner/provider) channels
Strong experience developing integrated marketing plans and sales support strategies for companies/business units that are both mature and emerging
Experience supporting multiple lines of business in a complex matrixed organization
Proven ability to partner with analytics teams to measure and communicate marketing effectiveness
Preferred Qualifications
Bachelor's degree preferably in Marketing or Business
Familiarity with provider ecosystems and healthcare delivery models
Experience managing marketing technologies or sales enablement platforms
Strong creative direction skills, including providing feedback on design and messaging
Key Skills & Capabilities
Strategic Discovery & Needs Assessment: Ability to probe stakeholders to uncover root business needs and translate into actionable marketing strategies
Relationship Management: Builds trust and credibility while effectively managing expectations and scaling solutions as needed
Creative Problem Solving: Resourceful and innovative in delivering impactful marketing with constrained resources
Marketing Planning: Develops thoughtful, integrated campaigns aligned to business goals and sales priorities
Design Acumen: Provides strong creative direction with a keen eye for design and branding consistency
Key Attributes
Strong sense of urgency and accountability for results
Resilient and adaptable in a fast-paced, evolving environment
Comfortable leading through change and driving progress forward
Independent thinker who thrives in collaborative, cross-functional settings
Persistent and solutions-oriented with the ability to push initiatives to completion
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
$138,900 - $191,000 per year
This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
Application Deadline: 06-23-2026
About us
About Humana: Humana Inc. (NYSE: HUM) is a leading U.S. healthcare company. Through our Humana insurance services and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare and Medicaid, families, individuals, military service personnel, and communities at large. Learn more about what we offer at?Humana.com?and at?CenterWell.com.
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Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
