Marketing Manager

Red Cat Holdings • West Palm Beach, FL • 4h ago

Description

Position Summary

Blue Ops, a division of Red Cat Holdings, is focused on advancing the future of maritime autonomy through a family of mission-ready Unmanned Surface Vessels (USVs) and integrated multi-domain capabilities. Operating at the intersection of defense, security, and next-generation robotics, Blue Ops delivers scalable, interoperable systems designed for real-world maritime operations.

Blue Ops is seeking a Product Marketing Manager, Maritime Division to drive the positioning, messaging, and go-to-market success of our unmanned surface vessel portfolio. This role sits at the center of product, market, and customer-translating complex maritime autonomous technologies into compelling narratives that resonate with defense, government, and security stakeholders.

Reporting directly to the President of Blue Ops, this individual will play a key role in shaping how our products are understood, adopted, and deployed in operational environments. The ideal candidate brings a strong foundation in product marketing and a passion for emerging technologies in maritime autonomy, robotics, and defense.

Essential Duties and Responsibilities

Product Positioning & Messaging

Develop clear, differentiated positioning and value propositions for Blue Ops' USV platforms and maritime capabilities

Translate technical product features into mission-relevant benefits for defense, security, and government customers

Market Intelligence & Competitive Analysis

Conduct ongoing market assessments, including customer needs, industry trends, and competitive landscape

Identify opportunities for differentiation and inform product roadmap inputs

Go-to-Market Strategy

Partner with product line managers and leadership to define and execute go-to-market strategies for new and existing platforms

Support product launches, capability rollouts, and campaign execution

Campaign Development & Execution

Collaborate with the broader Red Cat marketing team to align on integrated campaigns across digital, PR, and social media

Develop targeted content including product briefs, presentations, videos, and sales enablement materials

Trade Shows & Events

Support planning and execution of key industry events, demonstrations, and customer engagements

Represent Blue Ops in a customer-facing capacity, articulating product value and operational impact

Cross-Functional Collaboration

Work closely with engineering, product management, and industry partners to ensure marketing accurately reflects product capabilities

Serve as the voice of the customer internally, bringing insights into product and messaging development

Required Qualifications

3-5 years of experience in product marketing, preferably within robotics, autonomous systems, defense, or security

Proven ability to communicate complex, technical concepts into clear, compelling messaging and campaigns

Experience supporting go-to-market initiatives and cross-functional product launches

Strong analytical skills with experience in market research and competitive analysis

Excellent written, verbal, and presentation skills with customer-facing confidence

Ability to thrive in a fast-paced, high-growth environment

Additional Desired Qualifications

Familiarity with maritime operations, unmanned systems, or defense acquisition environments

Experience working with or marketing to DoD, government, or international defense customers

Understanding of multi-domain or integrated autonomous systems ecosystems

Physical Requirements and Working Conditions

Must be able to walk, stand, and navigate large indoor and outdoor facilities for extended periods of time.

Ability to lift, carry, and move materials and equipment weighing up to 25 lbs on a regular basis.

Use of personal protective equipment (PPE) may be required in designated areas or when performing specific tasks, in accordance with safety protocols and company policy.

May be required to climb ladders, stoop, kneel, or crouch during inspections, maintenance walk-throughs, or emergency response situations.

Regular exposure to facility operations including noise, dust, temperature fluctuations, and industrial equipment.

Occasional off-hours or weekend work required for emergency facility responses or projects as needed

Requires frequent use of a computer and other standard office equipment for documentation, communication, and coordination tasks.

Up to 15-20% travel for trade shows, customer engagements, and field demonstrations

Background Check

This position will require successfully completing a post-offer background check. Qualified candidates with a criminal history will be considered and are not automatically disqualified, consistent with federal and state law.

EEO and ITAR/EAR Work Authorization Disclosure

Red Cat Holdings provides equal employment opportunities (EEO) to all employees and applicants for employment and prohibits discrimination and harassment of any @type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This position requires direct or indirect access to hardware, software, technology or technical data controlled under the International Traffic in Arms Regulations (ITAR) and the Export Administration Regulations (EAR). Successful candidates for positions subject to ITAR/EAR restrictions must provide proof of U.S. Citizenship or Permanent Residence and must not require sponsorship for export-restricted work authorization.

E-Verify

The company participates E-Verify (https://www.e-verify.gov/sites/default/files/everify/posters/EVerifyParticipationPoster.pdf) ensure eligibility for employment and compliance with Right to Work (https://www.e-verify.gov/sites/default/files/everify/posters/IER\RightToWorkPoster%20Eng\Es.pdf) rules.

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