Content Marketing Specialist

Insight Global • Atlanta, GA • 2h ago

Job Description

Content Strategy & Ideation

Collaborate with marketing leadership to support content strategies that align with product launches, marketing initiatives, and demand generation goals.

Identify problems, market opportunities, and competitive differentiators to help shape compelling product narratives.

Generate content ideas and story frameworks that clearly communicate how our solutions stand out in the market.

Develop, alongside leadership and cross-functional teams, content plans aligned to key personas and buying journeys.

Content Creation

Write high-quality, conversion-focused content including:

o Website pages and product content

o Retailer product listings and bullet points

o Digital advertising copy

o Native articles

o Email campaigns

o YouTube titles, captions, and descriptions

o Other content as needed

Develop problem/solution storytelling that clearly communicates product value.

Tailor messaging to different personas, channels, and stages of the buying journey.

Ensure consistency in brand voice, tone, and messaging across all content.

SEO, AEO & Content Optimization

Create content optimized for SEO, AEO, and emerging AI-driven search experiences (SGE).

Conduct keyword research and integrate search insights into content development.

Monitor performance metrics such as traffic, engagement, and conversions.

Continuously refine and optimize content based on analytics, search trends, and campaign performance insights.

Marketing Collaboration

Partner with marketing teams to develop and deliver content that supports campaigns, product launches, and promotional initiatives.

Provide messaging and content assets that can be used across multiple marketing channels.

Collaborate with marketing leadership to ensure content aligns with overall marketing strategy and product positioning.

Demand Generation Through Content

Develop content that creates excitement, inspires, educates, and converts audiences.

Identify opportunities to grow organic demand through helpful, search-optimized content and storytelling.

Produce content that drives users to the website and encourages engagement with products and solutions.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/.

Skills and Requirements

Bachelor's Degree in Marketing, Communications or related field.

3+ years of experience in content marketing, copywriting, or digital marketing

Experience writing product copy for large-scale product launches (50+ SKUs/products at a time)

Proven ability to manage and prioritize content across a high volume of products simultaneously

Experience tailoring messaging for multiple audiences (e.g., same product positioned differently for different customer segments)

Strong understanding of how to adjust tone, value props, and messaging based on target audience

Understanding of how to effectively develop copy for AEO, SGE, GEO

Experience creating content across multiple channels (web, email, ads, product pages, video platforms, social media)

Analytical mindset with experience using performance data to optimize content - Experience with AEO and AI-driven search optimization (SGE)

Experience writing ecommerce or retailer product content

Familiarity with SEO and analytics tools (e.g., Google Analytics, SEMrush)

Experience supporting product marketing initiatives

Direct experience in product content writing

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