Work Schedule
Standard Office Hours (40/wk)
Environmental Conditions
Office
Job Description
When you're part of the team at Thermo Fisher Scientific, you'll do important work, and you'll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you'll find the resources and opportunities to make significant contributions to the world.
We are seeking an energetic, detail-oriented, and collaborative Global Marketing Specialist to support the execution of global marketing programs for qPCR instruments, consumables and workflows. This role will work closely with Global Market Development Managers to execute application-focused campaigns and tactical marketing activities that drive awareness, customer education, and demand generation for our real-time PCR (qPCR) instrument portfolio.
The successful candidate will thrive in a fast-paced environment and be highly focused on tactical implementation, project coordination, and delivering high-quality marketing assets and campaigns with minimal oversight. This role supports the global qPCR business units, regional marketing and commercial teams and reports to the Sr. Global Market Development Manager, qPCR/dPCR Instruments and Workflows.
This role is part of the Global Market Development team supporting the qPCR portfolio within the Genetic Sciences Division. The team is responsible for executing global marketing programs that generate awareness, drive demand, and enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets.
This is a highly collaborative role, partnering closely with global marketing managers, regional marketing and commercial stakeholders to support campaign execution and drive business impact.
Location: Carlsbad, CA ( minimum 4 days onsite)
Relocation assistance is not provided for this position
This Role Makes an Impact
In this role, you will support the execution of qPCR application- and product-focused outbound marketing programs that educate customers on qPCR workflows and contribute to demand generation. You will play a key role in building marketing campaigns that support funnel growth, including lead generation and marketing-qualified opportunities (MQOs), by ensuring timely and high-quality execution of marketing tactics.
Key Responsibilities
Execute tactical marketing activities aligned to global marketing plans for qPCR instruments, consumables andworkflows, supporting campaign delivery and business objectives
Support development and deployment of multi-channel outbound campaigns (digital, email, web, social, webinars, events) to drive awareness and engagement
Collaborate with Global Market Development Managers to implement application-focused marketing programs and workflow campaigns
Coordinate with internal teams and external partners (creative services, agencies) to develop and deliver marketing assets, including brochures, web content, emails, videos, webinars, and sales tools
Assist in execution of demand generation programs that contribute to lead generation, MQOs, and pipeline growth
Support new product introductions (NPIs) through execution of launch deliverables and marketing materials
Track and report on campaign performance metrics, supporting analysis of KPIs such as engagement, leads, and pipeline contribution
Maintain and update marketing content and digital assets, including web pages and campaign materials
Collaborate with Product Management to ensure messaging and value propositions are accurately reflected in marketing materials
Support customer engagement activities, including webinars, events, and application-focused campaigns
Assist in coordination of sales enablement materials and marketing tools for commercial teams
Support budget tracking and project timelines to ensure efficient execution of marketing programs
Minimum Requirements
Bachelor's degree in Biology, Molecular Biology, Genetics, Marketing, Business, Communications, or related field preferred
3+ years of experience in marketing, marketing communications, or related roles within life sciences, biotechnology, or diagnostics
Experience supporting marketing campaign execution and content development
Strong organizational and project management skills with the ability to manage multiple priorities
Detail-oriented with strong problem-solving skills and ability to execute with accuracy
Strong written and verbal communication skills
Basic understanding of digital marketing channels (web, email, social, SEO/SEM) and performance metrics
Ability to collaborate effectively in a cross-functional, global environment
Proficiency in Microsoft Office tools (Word, Excel, PowerPoint)
Preferred Qualifications
Bachelor's degree in Biology, Molecular Biology, Genetics, or related life science field; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience
Familiarity with marketing automation tools, CRM systems, or analytics platforms
Experience developing technical or scientific marketing content
Understanding of marketing funnels and demand generation concepts
Compensation and Benefits
The salary range estimated for this position based in California is $83,300.00-$115,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
