Work Schedule
Standard (Mon-Fri)
Environmental Conditions
Office
Job Description
Global Marketing Manager - qPCR Instrument s and Workflows
When you're part of the team at Thermo Fisher Scientific, you'll do important work, and you'll be valued and recognized for your performance! With dedicated managers and inspiring coworkers to support you, you'll find the resources and opportunities to make significant contributions to the world.
Are you passionate about advancing genetic science and enabling researchers through innovative technologies? We are seeking a Global Marketing Manager to drive marketing strategy and execution for our qPCR instruments and associated workflows. This role will focus on developing and delivering integrated global marketing programs that increase awareness, educate customers on applications and workflows, and generate demand for our real-time PCR (qPCR) and digital PCR (dPCR) instrument portfolio.
The successful candidate will combine technical expertise with strong marketing capabilities to translate customer needs into impactful, application-focused campaigns, while collaborating across a global, matrixed organization to achieve business objectives. This role supports the global qPCR business unit, regional marketing and commercial teams reporting to the Sr. Global Marketing Manager, qPCR/dPCR Instruments and Workflows.
Location / Division Specific Information
This role is part of the Global Market Development team supporting the qPCR Instruments and Workflows portfolio within the Genetic Sciences Division. The team is responsible for developing and executing global marketing strategies and programs that enable commercial success across regions and customer segments including research, academia, biopharma, biotechnology, and applied markets.
This is a highly visible and collaborative global role, working closely with Product Management, Regional Marketing teams, and Commercial leaders to drive growth and customer adoption of qPCR instrument workflows.
Location: Carlsbad, CA ( minimum 4 days onsite)
Relocation assistance is not provided for this position
This Role Makes an Impact
In this global marketing role, you will lead the development and execution of qPCR instrument and application-focused outbound marketing programs and globally scalable campaigns that educate customers on qPCR workflows and generate demand. You will play a key role in building a strong marketing funnel by driving marketing-qualified leads and marketing-attributed opportunities and revenue wins.
You will coordinate closely with global and regional stakeholders to ensure that marketing programs are effectively localized and executed to support revenue objectives, while continuously optimizing performance through data-driven insights.
Key Responsibilities
Support the development of global marketingdevelopmentplans aligned to key qPCR business unit priorities ("big rocks") and growth strategiesfocused on workflow capture
Execute tactical marketing programs for qPCRinstruments andworkflows that drive measurable pipeline growthand contribution, including leads, marketing-qualified opportunities (MQOs), and revenue
Develop and deploy multi-channel outbound campaigns (digital, email, web, social, webinars, events) to increase application awareness and workflow adoption
Partner with Product Management to ensure clear, differentiated value propositions and messaging are developed and consistently applied across campaigns
Support new product introductions (NPIs) through coordinated launch planning and execution of demand generation activities
Track, analyze, and report on campaign and funnel performance metrics; optimize programs to improve conversion, pipeline contribution, and ROI
Collaborate with internal teams (regional marketing, commercial, digital, eBusiness) and external partners (agencies, KOLs, customers) to develop and execute high-impact campaigns and content
Support customer engagement initiatives, including webinars, events, and application-focused programs that drive education and demand
Manage assigned marketing budget and optimize spend to maximize business impact
Minimum Requirements
Bachelor's degree in Biology, Molecular Biology, Genetics, or related life science field preferred; alternatively, a degree in Marketing, Business, or Communications with relevant industry experience
5+ years of experience in marketing roles within biotechnology, life sciences, diagnostics, or related industries
Foundational understanding of qPCR technologies and workflows (instrumentationand assayexperience preferred)
Demonstrated experience in developing and executing demand generation campaigns with measurable pipeline impact
Understanding of marketing funnels, lead generation, and conversion metrics
Strong collaboration skills with the ability to work effectively in cross-functional, global, matrixed environments
Excellent written and verbal communication skills
Strong project management skills with attention to detail and ability to manage multiple priorities
Analytical mindset with experience using data and metrics to drive decisions
Proficiency in Microsoft Office tools
Strong storytelling skills with the ability to translate technical workflows into customer-centric messaging
Willingness to travel up to ~25%
Preferred Qualifications
Advanced degree (MS, PhD) or MBA
Experience supporting instrument-based portfolios or workflow/segmentmarketingespecially for qPCR, dPCR, and/or nucleic acid sample prep
Familiarity with digital marketing tools, CRM systems, and marketing automation platforms
Compensation and Benefits
The salary range estimated for this position based in California is $103,100.00-$140,000.00.
This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:
A choice of national medical and dental plans, and a national vision plan, including health incentive programs
Employee assistance and family support programs, including commuter benefits and tuition reimbursement
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees' Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount
For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards
Thermo Fisher Scientific is an EEO/Affirmative Action Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability or any other legally protected status.
