Partnership Marketing Associate

CiboVita • Totowa, NJ • 6h ago

About Us:

At Cibo Vita, innovation drives everything we do. Based in Totowa, NJ, we craft premium healthy snacks under the Nature's Garden brand, combining quality ingredients with creative flavor and function. Our products are designed to support wellness, sustainability, and better snacking choices-helping consumers "Snack With Purpose."

Job Summary:

The Partnership Marketing Associate will support the development, execution, and optimization of strategic partnerships for a fast-growing CPG brand, with an immediate focus on launching and managing a new high-profile partnership. This role will serve as a key cross-functional coordinator between cross functional teams at Cibo Vita, and the partner organization to ensure seamless execution of partnership initiatives that drive brand awareness, consumer engagement, retail activation, and business growth.

This role offers the opportunity to help launch and scale a major brand partnership at a pivotal growth stage for the company. The Partnership Marketing Associate will play a critical role in creating meaningful consumer connections and delivering memorable brand experiences through sports and cultural partnerships.

Key Responsibilities

Partnership Activation & Campaign Execution

Support the planning and execution of partnership marketing campaigns tied to the sports organization partnership

Coordinate timelines, deliverables, approvals, and activation calendars across internal and external stakeholders

Assist in managing sponsorship assets, including signage, digital placements, social media content, hospitality, athlete/talent appearances, and experiential activations

Help ensure all partnership rights and contractual obligations are fulfilled accurately and on time

Support game-day, event, and experiential activations as needed

Cross-Functional Project Management

Partner closely with Marketing and Cross-Functional teams to align partnership initiatives with broader business objectives

Coordinate with agency partners, vendors, and the sports organization to manage creative production and execution logistics

Track budgets, invoices, purchase orders, and partnership-related expenses

Maintain organized project documentation, calendars, recap materials, and activation trackers

Retail & Consumer Engagement Support

Assist in developing retail activation programs connected to the partnership, including in-store displays, sweepstakes, sampling, and promotional campaigns

Support consumer-facing engagement initiatives across digital, social, experiential, and community platforms

Help coordinate branded merchandise, giveaways, and event materials

Analytics & Reporting

Track campaign performance metrics, recaps, and ROI reporting across partnership initiatives

Monitor consumer engagement, social performance, event results, and activation effectiveness

Assist in preparing executive presentations, post-event summaries, and partnership performance updates

Administrative & Operational Support

Manage meeting coordination, agendas, notes, and follow-up actions with internal teams and external partners

Ensure timely communication and responsiveness across all stakeholders

Support contract routing, legal reviews, and asset approvals

Qualifications

Bachelor's degree in marketing, Communications, Sports Management, Business, or related field

1-3 years of experience in partnership marketing, sports marketing, brand marketing, experiential marketing, agency account management, or related field

Experience working within a CPG, sports, entertainment, lifestyle, or consumer-focused organization preferred

Strong project management and organizational skills with exceptional attention to detail

Ability to manage multiple priorities in a fast-paced environment

Excellent written, verbal, and interpersonal communication skills

Proficiency in Microsoft Office, Google Workspace, and project management platforms

Passion for sports, culture, and consumer brands preferred

Willingness to work occasional evenings, weekends, and events as needed

Familiarity with paid and organic social media, including hands-on experience with platforms such as Meta Ads Manager or TikTok Ads, and a working understanding of key performance metrics (reach, engagement, CPM, ROAS, share of voice) preferred

Experience collaborating with creative and social teams on content development, campaign briefing, and cross-channel execution preferred

What do we offer:

Medical, Dental and Vision Benefits

Life Insurance

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