Are you inspired by challenging the status quo? Do you thrive in collaborative environments that drive results? If so, Gates could be for you.
Gates is a leading manufacturer of application-specific fluid power and power transmission solutions. We push the boundaries of material science to engineer solutions that continually exceed customer expectations.
Let's simplify it, think belts and hoses. Found in motorcycles, conveyor belts, cars, tractors, blenders, vacuum cleaners, bicycles, & 3D printers just to name a few. Because why not do it all?
Essential Duties and Responsibilities
We are seeking a Bicycle Marketing Specialist with deep bicycle industry experience and a genuine passion for cycling. This role is responsible for planning and executing global marketing campaigns, managing key industry events and tradeshows, supporting product launches and go-to-market initiatives, and maximizing the impact of brand ambassadors and partners.
This is a highly collaborative, global role supporting North America, Europe, and APAC, and requires experience working across regions, cultures, and time zones.
Key Responsibilities
Global Campaigns & Go-To-Market
Lead planning and execution of global marketing campaigns
Partner closely with Product, Business Development, and Regional Marketing teams to ensure brand alignment and consistent messaging across markets
Tradeshows & Events
Own North America and key global tradeshow execution, including logistics, floorplans, booth layouts, and product displays
Ensure product storytelling and visual presentation are consistent, compelling, and aligned with brand standards
Develop and present concepts for engaging consumer and OEM elements to enhance shows
Attend shows to ensure seamless execution, engage with consumers and build relationships with brand partners and customers
Partner, Distributor & Ambassador Management
Proactively manage ambassador and influencers to ensure strong ROI and meaningful brand integration
Negotiate ambassador agreements, renewals, scopes of work and all required paperwork for documentation of campaigns
Manage content projects with ambassadors, creators and partners to support campaigns, launches, and storytelling
Leverage content and ensure we are getting the most exposure from the content possible across all platforms
Content, Social & Media Support
Support social media content planning and execution, including engagement across social platforms, forums, and comment sections
Actively monitor owned accounts and contribute to daily content
Actively monitor partner and competitive accounts to leverage insights and opportunities
Work with account managers and partners to gather marketing assets for social media, campaigns, and marketing materials
Manage trade publication relationships and paid media placements to support brand visibility and product launches
Work with third party content creators to generate sponsored content to tell Gates Belt Drive story
Requirements and Preferred Skills
5+ years of marketing experience within the bicycle industry (required)
Proven experience managing global marketing campaigns and product marketing
Strong background in tradeshows, event planning, logistics, vendor management
Experience working with ambassadors, influencers, and brand partners, including contract negotiation and renewals
Demonstrated ability to work effectively with global teams across multiple regions and time zones
Strong organizational, communication, and project management skills
Demonstrated ability to follow processes and procedures while maintaining accurate documentation
Demonstrated ability to manage budgets and timelines across multiple projects
This is a global role supporting North America, Europe, India, China, and APAC
Availability to engage with global teams across multiple time zonesis required
Authentic bicycle enthusiast with a personal passion for cycling
Position is based in the Downtown Denver office. This is not a remote position.
Must be legally authorized to work in the US without sponsorship.
PAY & BENEFITS
Full-Time
Salary Range: $90,000 - $110,000
Not Bonus Eligible
Relocation is not provided
Medical, Dental, Vision insurance and other voluntary benefit options: benefits beginonthe first day of the month immediately following your date of hire
Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
401(k): 3% company contribution and additional 3% company match
Tuition Reimbursement
Full-Time
Salary Range: $90,000 - $110,000
Not Bonus Eligible
Relocation is not provided
Medical, Dental, Vision insurance and other voluntary benefit options: benefits beginonthe first day of the month immediately following your date of hire
Eligible for 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days. All vacation days are accrued
401(k): 3% company contribution and additional 3% company match
Tuition Reimbursement
WHY GATES?
Founded in 1911 in Denver, Colorado, Gates is publicly traded on the NYSE. While we might operate in a vast amount of time zones we operate as 'One Gates' and have a common goal of pushing the boundaries of materials science. We invest in our people, bringing real-world experience that enables us to solve our customers' diverse challenges of today and anticipate those of tomorrow.
WORK ENVIRONMENT
Gates is an Equal Opportunity and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law.
While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds.
For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate's relevant experience, qualifications, skills, competencies, and proficiency for the role.
LI-JS2
Gates is an Equal Opportunity and Affirmative Action Employer and is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of race, sex, color, religion, age, disability, pregnancy, citizenship, sexual orientation, gender identity, national origin, protected veteran status, genetic information, marital status, or any other consideration defined by law. While performing the duties of this job, the employee is frequently required to sit; use hands and fingers to work with objects, tools, or controls; and use office equipment including computers, telephones, and/or copiers/scanners. The employee must frequently lift and/or move up to 10 pounds. For individuals assigned and/or hired to work in Colorado, Gates is required by law to include a reasonable estimate of the compensation for this role. This compensation range is specific to the State of Colorado and takes into account various factors that are considered in making compensation decisions, including but not limited to the candidate's relevant experience, qualifications, skil
