E-Commerce Product Marketing Manager

Atricure, Inc. • Mason, OH • 3h ago

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. The role leads cross-functional collaboration to develop and execute data-driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth. This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross-functional teams, and driving innovative solutions to complex challenges across the franchise. This role requires mastery-level market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs

ESSENTIAL FUNCTIONS OF THE POSITION:

Develop deep expertise in target markets, clinical applications, and therapy adoption; attend surgical cases to gather insights and strengthen clinical credibility

Build and manage relationships with physicians, clinicians, hospitals, and KOLs; lead voice-of-customer efforts and integrate insights into strategies

Contribute to franchise strategy and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging

Lead execution of marketing programs across channels (education, tradeshows, digital, social) and align closely with field sales to drive adoption

Own lifecycle management of assigned products, coordinating cross-functional efforts across R&D, Clinical, Regulatory, Quality, and Operations

Support successful product and data launches, ongoing commercialization, and pipeline development

Leverage data and analytics to guide strategy, measure performance, inform decisions, and influence stakeholders

Monitor competitive landscape and translate insights into actionable business strategies

Ensure all marketing activities comply with regulatory and quality standards; support review and approval processes

Solve complex business challenges, drive innovation, and implement process improvements across functions

Contribute to long-term portfolio and strategic planning efforts

Lead and influence cross-functional teams; represent Product Marketing to drive alignment and results

Execute core marketing operations, including content updates, internal communications, and d

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