Director, Growth Marketing - Paid Media

UPS • Atlanta, GA • 2h ago

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Explore your next opportunity at a Fortune Global 500 organization. Envision innovative possibilities, experience our rewarding culture, and work with talented teams that help you become better every day. We know what it takes to lead UPS into tomorrow-people with a unique combination of skill + passion. If you have the qualities and drive to lead yourself or teams, there are roles ready to cultivate your skills and take you to the next level.

Job Description:

The Director, Growth Marketing - Paid Media position will own paid media as a core enterprise growth lever for UPS-driving measurable impact on revenue, pipeline, and customer acquisition through disciplined investment, advanced measurement, and continuous optimization.

This role sets the strategy, investment approach, and performance agenda across paid search and U.S. advertising, while also leading the UPS-American Express partnership as a scaled driver of co-funded growth.

What This Leader Owns

Business Outcomes

Accountable for paid media contribution to revenue, pipeline, and acquisition targets

Drives return on media investment (ROAS) at scale across a significant budget

Leads portfolio decisions that balance short-term efficiency with long-term growth

Enterprise Strategy & Investment

Defines enterprise performance-oriented paid media strategy aligned to GTM marketing priorities, segments, and strategic growth initiatives

Translate business goals into demand generation strategies across channels including Global Paid Search, U.S. Advertising, and Account-Based Marketing paid media initiatives.

Owns cross-channel investment strategy and allocation

Holds decision authority on budget shifts, channel mix, and in-quarter tradeoffs

Ensures media operates as an integrated, full-funnel demand engine

UPS-American Express Partnership

Owns UPS-Amex paid media strategy, investment, and performance outcomes

Leads joint planning to unlock incremental, co-funded growth

Serves as senior marketing counterpart to Amex, expanding partnership scope and value

Agency & Execution Governance

Sets direction and holds agencies accountable for performance, innovation, and efficiency

Governs operating model, scope, and output against business outcomes

Ensures best-in-class execution without owning day-to-day channel management

Measurement, Innovation & Scale

Establishes and maintains measurement standards (attribution, incrementality, testing)

Drives adoption of automation, AI, and advanced audience and creative strategies

Leads a continuous improvement agenda to scale performance and efficiency

Team & Capability Leadership

Leads Paid Media function, including Senior Manager and agency teams

Defines operating model, roles, and capability roadmap

Elevates team from channel execution to performance-driven growth engine

What Success Looks Like

Paid media is a predictable, scalable driver of revenue and pipeline

Investment is actively optimized against clear return thresholds

UPS-Amex partnership delivers incremental, high-value growth

Measurement and automation capabilities materially improve performance over time

Team operates as a high-performing, insights-driven growth function

Qualifications

Proven leader with 15+ years managing large-scale, performance-driven media investment

Strong commercial orientation with clear ownership mindset

B2B expertise in performance-oriented paid search, digital advertising, customer loyalty initiatives, and full-funnel strategy

Experience operating at enterprise level across functions and partners

Track record of measurable growth through data, testing, and innovation

Experience with leading teams

Strong leadership, communication, and stakeholder engagement skills.

Bachelor's Degree or International equivalent

Additional Information for Internal Candidates

Pay band for position is 40E

Last day to apply for position is June 18, 2026, 11:59 PM ET

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.

UPS

Go to Apply

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