Senior Manager - Spend Engagement Marketing
New York, NY, United States(Hybrid)
Job Description
American Express Global Commercial Services (GCS) is the leading payments provider for businesses and corporations of all sizes, with Small Business representing the largest customer segment and a continued area of strategic investment and growth.
The Small Business Marketing Team is responsible for acquisition and customer engagement marketing across Small Business Charge Cards, Proprietary Lending, Co-Brand Card products, and Small Business Banking solutions.
How Will You Make an Impact in This Role?
The Senior Manager, Spend Engagement Marketing is a critical leadership role responsible for establishing and executing the engagement strategy for key spend-enabling products and features, including No Preset Spending Limit (NPSL), Spend Capacity, AutoPay, and other financial management solutions. This highly visible role requires a strategic marketer who can identify customer and business opportunities, navigate ambiguity, develop measurement frameworks, and influence cross-functional stakeholders to drive meaningful business outcomes.
The successful candidate will serve as the voice of the customer while partnering closely with Product, Risk, Analytics, and Marketing teams to shape customer engagement strategies, uncover growth opportunities, and deliver scalable solutions that drive incremental spend and customer value.
Responsibilities
Own the end-to-end Spend Engagement strategy across key spend-enabling products and features, identifying customer needs, friction points, and growth opportunities to drive engagement and incremental spend.
Evaluate customer journeys and market opportunities to identify white-space opportunities and strategic initiatives that improve customer experience and business performance.
Develop and execute customer engagement strategies across the lifecycle, leveraging data, customer insights, and business objectives to drive measurable outcomes.
Lead a robust test-and-learn agenda focused on optimizing targeting, messaging, channel strategy, and customer experiences to improve engagement and spend behaviors.
Design and implement measurement frameworks for new and existing initiatives, establishing KPIs, success metrics, testing methodologies, and reporting structures that connect marketing activity to business results.
Partner closely with Analytics and Risk teams to translate data into actionable insights, assess performance, and identify opportunities for optimization and growth.
Collaborate with Product, Risk, and Analytics partners to size opportunities, prioritize investments, and develop customer-centric solutions that align with enterprise objectives.
Develop and deploy innovative customer communications that drive awareness, engagement, and action across channels including Email, MYCA, Mobile, and emerging digital experiences.
Partner with Marketing Strategy & Planning to identify research needs, customer insights opportunities, and next-generation value propositions and claims.
Balance multiple priorities and competing business needs while aligning recommendations and resource allocation to broader enterprise goals and strategic priorities.
Prepare and deliver executive-ready recommendations, business cases, and performance updates to senior leadership, clearly articulating strategic rationale, business impact, and future opportunities.
Lead and develop one direct report while fostering a collaborative, inclusive, and growth-oriented team culture.
Qualifications
Minimum Qualifications
Experience in marketing, customer engagement, product marketing, strategy, consulting, analytics, or related disciplines.
Demonstrated experience developing and executing customer engagement, growth, or lifecycle strategies that drive measurable business outcomes.
Strong strategic thinking and problem-solving skills, with the ability to structure ambiguous business challenges, evaluate alternatives, and develop practical solutions.
Experience identifying customer journey opportunities, market gaps, or operational inefficiencies and translating insights into scalable business strategies.
Proven ability to build measurement frameworks, define KPIs, and leverage data and analytics to evaluate performance and inform decision-making.
Experience managing complex initiatives involving multiple stakeholders, competing priorities, and evolving business needs.
Strong communication and storytelling skills, including experience presenting recommendations, strategies, and results to senior leaders.
Demonstrated ability to influence cross-functional partners and drive alignment across Product, Marketing, Analytics, Risk, and other stakeholder groups.
Passion for understanding customer needs and delivering customer-centric solutions that create business value.
Preferred Qualifications
Experience in financial services, payments, lending, banking, or customer lifecycle marketing.
Experience developing strategic marketing initiatives in environments with significant ambiguity and evolving business priorities.
Demonstrated ability to balance long-term strategic planning with near-term execution and business results.
Experience leading teams and developing talent.
Strong business acumen with the ability to connect customer behavior, marketing performance, and financial outcomes.
Track record of identifying innovative opportunities, influencing leadership decisions, and driving meaningful organizational change.
Growth mindset, intellectual curiosity, and a passion for continuous improvement and innovation.
Employment eligibility to work with American Express in the United States is required as the company will not pursue visa sponsorship for these positions.
At American Express, our culture is built on a 175-year history of innovation, shared values (https://www.americanexpress.com/en-us/company/who-we-are/) and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:
Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities
For a full list of Team Amex benefits, visit our Colleague Benefits Site (https://www.americanexpress.com/en-us/colleagues/benefits) .
American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.
We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.
US Job Seekers - Click to view the "Know Your Rights (https://www.eeoc.gov/poster) " poster. If the link does not work, you may access the poster by copying and pasting the following URL in a new browser window: https://www.eeoc.gov/poster.
The below represents the expected salary range for this job requisition. Ultimately, in determining your pay, we'll consider your location, experience, and other job-related factors.?
Job Info
Job Identification 26009313
Job Category Marketing
Posting Date 06/08/2026, 01:15 PM
Apply Before 06/22/2026, 05:00 AM
Degree Level Bachelor's Degree
Job Schedule Full time
Job Shift Day
Locations AMEX World Financial Center, New York, NY, 10285, US(Hybrid)
Salary Range $103750 - $174750 annually + bonus + benefits
Career Area Marketing
Return to Jobs List (https://careers.americanexpress.com/en/sites/CX_1/jobs)
