General Job Summary
The Marketing Director is responsible for implementing and executing marketing programs which support base business growth, consumer satisfaction, client retention and improved profit margins within a single large account. The Marketing Director helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, customer and client retention, and consumer engagement, for their account and Aramark Collegiate Hospitality.
Knowledge, Skills and Abilities
Sales Acumen, Process Management, Financial Acumen and Analysis, Written Communication, Social Media Marketing, Negotiation and Presentation Skills, Team Collaboration
Key Responsibilities
Base Business Growth
Responsible for executing and implementing base business growth programs and strategies to improve market penetration, drive mandatory meal plan upgrades and increase voluntary meal plan sales. Ensures all promotions, applicable sales enablers and other Executional Framework initiatives are implemented across the account.
Responsible for driving change, with focus on sales and consumer satisfaction, that results in profitable base business growth for the account(s) and for our clients.
Works with the Operations team to write the unit specific client marketing and communication plans and tracks results.
Responsible and accountable for the sales process, accurate data and results entered into the Meal Plan Analytics database.
Interacts with client and maintains effective client and customer relations at all levels of the organization.
Identifies opportunities to implement new innovations, technology solutions, products and services which support sales growth and client retention.
Ensures participation in Insights tools such as DiningStyles and MyDiningFeedback and presents results at team and client meetings each semester.
Team Development:
Manages in-unit salaried marketing manager to ensure proper execution of mandatory meal plan upgrades and voluntary meal plan selling activities to achieve sales targets.
Assists with the management of student marketing intern(s) to ensure all program logistics/graphics are complete.
Ensures necessary training and support are provided to the account(s) and that brand standards are fully executed at all identified points of service, resulting in sustainable growth in sales, customer satisfaction and increased profits.
Works collaboratively with Collegiate Hospitality team to implement all national programs.
Supports front line management with administration of marketing, Service Excellence and Suggestive Selling training and development programs for employees.
New Sales and Account Retention:
Participates in the contract re-bid/extension process for their account.
At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
Requires at least 3 years of product, marketing and/or merchandising experience
Requires significant interpersonal and project management experience
Requires a bachelor?s degree or equivalent experience in business or marketing
Requires experience or a demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization
Proven strategic, analytical, and decision-making experience
Ability to work effectively within a fast-paced, team environment
Strong communication skills including verbal communication, presentation and influencing, as well as the ability to communicate with all levels in and out of the organization
Education:
The successful candidate will possess a bachelor's degree from an accredited college or university.
Travel
Less than 10% per year
Compensation
COMPENSATION: The salary range for this position is $100,000 to $120,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark?s good faith and reasonable estimate of the compensation for this position as of the time of posting.
BENEFITS: Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation (https://careers.aramark.com/benefits-compensation/) .
There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .
