Marketing Operations Specialist
Department: Sales
Employment Type: Full Time
Location: Bloomington, MN
Reporting To: Chief Marketing Officer
Compensation: $65,000 - $80,000 / year
Description
We are looking for a detail-oriented and proactive Marketing Operations Specialist to support our growing marketing and sales teams. This role sits at the intersection of data quality, sales enablement, and marketing execution - ensuring our contact database is clean, well-organized, and actionable, while freeing up our Marketing team to focus on strategy and campaign building.
Responsibilities and Duties:
CRM & Contact Management
Receive, validate, and upload contact rosters from counterparties and internal stakeholders
Run all incoming contacts through email validation tools (e.g. NeverBounce) prior to upload, ensuring invalid or incomplete records are flagged and excluded
Ensure all contacts meet data quality standards - required fields include company name, company NMLS#, and assigned sales contact
Maintain and apply the company's CRM tagging taxonomy across channel, segment, status, rate sheet, distribution list, and event categories
Conduct regular audits of contact records to identify untagged, duplicate, or outdated entries and resolve them
Manage event tags in advance of conferences and industry events, and support post-event outreach segmentation
Coordinate contact reassignment when sales team members join or depart
Sales Support
Serve as a resource for the sales team - helping reps locate marketing materials, presentations, and resources within the company's content library
Pull targeted contact lists on request to support outreach, conference prep, and business development efforts
Support counterparty onboarding by coordinating the intake and processing of new contact lists
Distribution List & Compliance Management
Maintain accuracy of distribution lists as contacts are added, updated, or removed
Monitor and enforce opt-out and unsubscribe compliance across platforms
Communicate contact upload confirmations and list updates to relevant stakeholders
Process & Documentation
Follow and maintain standard operating procedures for contact management and list uploads
Identify opportunities to improve or streamline existing workflows
Support the Marketing team on campaign execution tasks as needed
What We're Looking For
Strong attention to detail and a process-oriented mindset
Comfort working with data - spreadsheets, CSVs, and CRM platforms
Experience with email marketing platforms (Mailchimp or similar) a plus
Familiarity with the mortgage industry, particularly correspondent or wholesale channels, preferred but not required
Ability to work independently, prioritize competing requests, and communicate proactively
A collaborative team player who understands when to escalate and when to execute
What Success Looks Like
Our contact database is clean, consistently tagged, and audit-ready at all times
Sales reps can quickly find the resources and lists they need without pulling the broader Marketing team off higher-priority work
New contacts are processed accurately and efficiently with no compliance gaps
Marketing campaigns are supported by well-segmented, reliable lists
Education and Experience:
Bachelor's degree in Marketing, Business, Communications, Operations, Information Systems, or a related field preferred
Equivalent combination of education and relevant work experience will be considered
2+ years of experience in marketing operations, CRM administration, sales support, data management, or a related operational support role preferred
Experience working with CRM systems (Salesforce, HubSpot, Jungo, etc.)
Proficiency in Excel and CSV file management
Strong attention to detail and a process-oriented mindset
Comfort working with data - spreadsheets, CSVs, and CRM platforms
Experience with email marketing platforms (Mailchimp or similar) a plus
Familiarity with the mortgage industry, particularly correspondent or wholesale channels, preferred but not required
Ability to work independently, prioritize competing requests, and communicate proactively
A collaborative team player who understands when to escalate and when to execute
Key Competencies:
CRM & Data Management: Maintains accurate, organized, and properly segmented contact data within CRM systems
Attention to Detail: Ensures contact records, tagging, and distribution lists are complete, accurate, and compliant
Process Execution: Follows established workflows while identifying opportunities to improve efficiency and consistency
Sales & Marketing Support: Provides timely support to sales and marketing teams through list management and resource coordination
Organizational & Time Management: Effectively manages multiple requests, deadlines, and ongoing data maintenance tasks
Communication & Collaboration: Works proactively with internal stakeholders to ensure alignment, responsiveness, and smooth execution
How This Role Demonstrates Our Values:
Integrity: Maintains clean, compliant, and accurate contact data while supporting unsubscribe and opt-out requirements
Collaboration: Partners closely with sales, marketing, and internal stakeholders to support business development and campaign execution
Excellence: Ensures contact databases, distribution lists, and workflows are organized, reliable, and audit-ready
Critical Curiosity: Identifies process improvement opportunities and continuously enhances marketing operations workflows
Benefits
Competitive compensation package, including base salary and performance-based bonus opportunities
401(k) plan with 100% company match up to 4%
Comprehensive health coverage: medical, dental, vision, HSA, and FSA options
Generous paid time off: 20 days PTO, company holidays, and sick time
Paid parental leave
Company-paid life insurance and disability coverage
Employee Assistance Program (EAP): mental health, financial, and wellness support
Professional development: tuition reimbursement and growth opportunities
Commuter and transit benefits
Successful applicants will exemplify strong ethics, integrity, respect for others, accountability for decisions and actions, and good citizenship.
Maintaining a reliable, uninterrupted high speed internet connection is a requirement of hybrid or remote positions.
All job duties and responsibilities must be performed within the guidelines of the Verus Residential Mortgage Employee Handbook and established company policies and procedures. It is the responsibility of each employee to maintain confidentiality of the company, its clients and to follow applicable laws and regulations in the performance of duties.
Verus Mortgage Capital is an equal opportunity employer. All qualified applicants are welcomed to apply and will receive consideration for employment without unlawful discrimination because of a person's race, religious creed, color, national origin, citizenship status, ancestry, marital status, sex, age, or sexual orientation, or because of a person's disability or medical condition.
