Dir, Growth Marketing

WOW! Internet, Cable, and Phone • Denver, CO • 5h ago

Director, Growth Marketing

Location: Denver, CO

Summary

The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!'s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting.

This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail-ensuring integrated campaigns that deliver measurable subscriber growth.

What WOW! Offers

Base salary up to $175,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including:

Medical, dental, and vision insurance

401(k) with company match

Paid time off & company holidays

Tuition reimbursement for continued development

Employee broadband discounts

Essential Duties and Responsibilities

Include but are not limited to the following:

Growth Strategy & Performance Leadership

Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets

Own paid acquisition strategy across digital and traditional channels

Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration)

Drive continuous testing, optimization, and channel mix modeling

Paid Media Strategy & Execution

Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels

Optimize targeting, creative, bidding strategies, and budget allocation

Partner with analytics to improve attribution modeling and incrementality testing

Ensure local market customization while maintaining brand consistency

Direct Mail Strategy & Execution

Own direct mail targeting strategy, segmentation, and offer development

Manage production timelines, print vendors, and in-home drop schedules

Optimize response rates through testing (creative, format, offer, geography)

Integrate direct mail into omnichannel campaigns

Agency & Vendor Management

Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners

Negotiate contracts, scope of work, and performance benchmarks

Ensure agencies deliver innovation, transparency, and measurable ROI

Drive accountability through regular business reviews

Budget Ownership & Financial Management

Own and manage multi-million-dollar acquisition budget

Forecast spend and performance across markets and channels

Reallocate investments based on performance data

Identify efficiencies and cost-saving opportunities

Cross-Functional Leadership

Partner with Sales, Finance, Analytics, Product, and Marketing teams

Align promotional strategy with growth goals

Support market launches, expansion builds, and competitive response plans

Other duties as assigned

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Required Education and Experience

10+ years in growth marketing or performance marketing leadership

Experience in telecom, broadband, subscription, or high-consideration consumer services preferred

Proven track record managing $25M+ acquisition budgets

Deep expertise in paid digital media, direct mail, and attribution modeling

Strong analytical skills with ability to translate data into actionable strategy

Experience managing agencies and vendor ecosystems

Exceptional leadership, communication, and stakeholder management skills

Skills and Abilities to be Successful in this RoleConsistent achievement (or overachievement) of subscriber growth targets

Improved cost per acquisition and return on ad spend

Optimized media mix with measurable incrementality

High-performing agency partnerships

Clear visibility and accountability across growth spend

Physical Demands/Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

regularly required to talk and hear

required to use hands to @type, handle objects and paperwork

required to use close vision and be able to focus

Some travel may be required

All qualified applicants will receive consideration for employment

without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran Please Apply at: https://www.aplitrak.com/?adid=YmJnZW5lcmljLjI1ODc5Ljg3NjBAd2lkZW9wZW53ZXN0Y29tcC5hcGxpdHJhay5jb20{rel="noopener noreferrer" target="_blank"}

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