Director US Strategy Marketing

BeOne Medicines • San Mateo, CA • 2h ago

General Description:

The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive readiness, financial stewardship, forecast alignment and insight generation in partnership with the GIA team, and cross-functional execution excellence in support of the Brand's commercial objectives.

The Director leads the annual Brand Plan process, competitive readiness reviews, and the Annual Operating Plan (AoP), while partnering with GIA to inform and pressure-test forecasts and lead key Market Research initiatives that shape strategic decision-making, and supports Executive and Field communications. In addition, this leader serves as a strategic architect for high-priority, ad hoc initiatives-assessing business needs, developing structured project plans, and driving cross-functional execution in response to emerging opportunities, competitive dynamics, or leadership priorities.

This role works in close partnership with other members of the Marketing team-including Promo, Patient Marketing, Digital, and CET-to ensure cohesive strategy development and execution across all customer-facing initiatives for the Brand.

Key Responsibilities

Strategic Leadership

Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy

Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans

Partner with the GIA team to develop, refine, and pressure-test brand forecasts, ensuring alignment between strategic initiatives, market assumptions, and financial projections

Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations

Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy

Serve as a core member of the US Brand Leadership Team

Financial Planning & Governance

Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities

Lead the Annual Operating Plan (AoP) process in partnership with Finance

Ensure financial investments are aligned with brand strategy and ROI priorities

Provide ongoing financial transparency to the Brand Lead and Marketing leadership

Executive Communications & Field Enablement

Support development of strategic content for important internal stakeholders for: National and Regional Sales Meetings and Executive Leadership team forums

Translate complex strategy into clear, compelling narratives tailored to diverse audiences

Support additional ad hoc strategic analyses and presentations as requested by leadership

Marketing Team Collaboration

Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans

Ensure alignment of messaging, campaign priorities, and field enablement materials with overarching brand strategy

Support development of integrated marketing initiatives across Segmentation 2.0

Ad Hoc Strategic Project Development

Support the execution of projects initiated by Brand Lead or Executive leadership

Drive alignment across Marketing and cross-functional stakeholders to ensure disciplined execution

Present findings and recommendations to senior leadership with clear decision asks

Education:

BA/BS degree required; Masters o degree or higher preferred.

Qualifications:

BA/BS with 10 + years of overall experience and 7+ years of marketing experience or a MA/MS/MBA with 7 + years of overall experience and 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience

10+ years of pharmaceutical marketing and/or healthcare-related commercial experience is preferred

Background in hematology or highly competitive therapeutic categories is preferred

Ability to communicate effectively with Senior Leadership on key brand growth initiatives

Demonstrated ability to lead without authority and influence cross-functional team

Prior success in competitive preparedness and market-shaping initiatives

Skilled in integrating insights from customer research, analytics, and field feedback

Excellent communication skills

Location:

US Remote

Supervisory Responsibilities:

This position is an individual contributor role but will require strong leadership of agency partners and internal cross-functional teams

Computer Skills:

PC, including MS Office Suite, MS Teams. Travel:

Approximately 25%, including international travel.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

Similar Jobs

Director US Strategy Marketing

BeOne Medicines • Emeryville, CA • 2h ago

Sales & Marketing

General Description: The Director, US Brand Strategy reports directly to the US Brand Lead and serves as a key member of the US Brand Leadership Team. This role is responsible for driving strategic planning, competitive...

2h ago

Go to Apply

Sales Leader (Isovalent)

Cisco • San Francisco, CA • 7h ago

Sales & Marketing

The application window is expected to close on: 06/06/2026 Job posting may be removed earlier if the position is filled or if a sufficient number of applications are received . Meet the Team At Cisco, we're helping organ...

7h ago

Go to Apply

Google (AGBG) Mid Market Sales Account Executive

Accenture • San Francisco, CA • 7h ago

Sales & Marketing

WHO WE ARE: A leading partner to the world's major cloud providers, including AWS, Azure, and Google. The formation of Accenture Cloud First, with a $3 billion investment over three years, demonstrates our commitment to...

7h ago

Go to Apply

Google (AGBG) Mid Market Sales Account Executive

Accenture • Mountain View, CA • 8h ago

Sales & Marketing

8h ago

Go to Apply

Wireless Sales Pro

Acosta Group • Union City, CA • 1d ago

Sales & Marketing

Wireless Sales Pro General Information Company: PRE-US Location: UNION CITY, California, 94587 Ref #: 23942 Pay Rate: $ 16.90 Experience/skills and/or location may influence position wage rate Range Minimum: $ 15.25 Rang...

1d ago

Go to Apply

Wireless Sales Pro

Acosta Group • Union City, CA • 1d ago

Sales & Marketing

1d ago

Go to Apply

Sales Associate

Crate & Barrel • Palo Alto, CA • 1d ago

Sales & Marketing

Maximize company sales growth and profitability through subject matter expertise in assigned area in support of delivering an engaging experience to every customer, every time. A Day in the Life as a Sales Associate at H...

1d ago

Go to Apply

Marketing Director

BXP • San Francisco, CA • 2d ago

Sales & Marketing

Primary Purpose of Position: Direct marketing activities, including marketing and communications strategy, advertising, public relations and community relations; to enhance the value of the San Francisco, Los Angeles, an...

2d ago

Go to Apply

Lead, SMC Partner Marketing

Snap Inc. • San Francisco, CA • 2d ago

Sales & Marketing

Snap Inc ( https://www.snap.com/en-US/ ) is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering p...

2d ago

Go to Apply

Lead, SMC Partner Marketing

Snap Inc. • Palo Alto, CA • 2d ago

Sales & Marketing

2d ago

Go to Apply

Subscribe to get new jobs sent directly to you
(no charge, cancel anytime)