Marketing Strategist

LCM Plus • North Reading, MA • 2h ago

Marketing Strategist North Reading, MA Salary \$65,000.00 per year
negotiable with experience Company: Northeast Illuminators About the
Role We are seeking a highly driven, strategic, and hands-on Marketing
Strategist to lead and execute marketing initiatives across our
portfolio of companies. This role is responsible for building brand
awareness, driving lead generation, and directly supporting revenue
growth through integrated marketing efforts. This is not a passive or
desk-only role. You will be actively involved in the field capturing
real installations, working alongside the team, and translating that
into high-performing marketing campaigns. You will own marketing
execution from strategy through performance analysis. Travel for sites,
events, and tradeshows is required. Key Responsibilities Marketing
Strategy & Campaign Ownership ? Own and execute integrated marketing
campaigns across email, social media, website, and events ? Develop
campaign strategies that support product launches, seasonal promotions,
and sales initiatives ? Manage campaign timelines, execution, and
performance tracking from start to finish ? Align marketing efforts with
business goals to drive measurable growth Content Creation & Production
? Lead content strategy across all brands, ensuring consistency and
quality ? Capture and produce high-quality photo and video content
including: ? Lighting installations ? Products and inventory ? Warehouse
operations ? Events and tradeshows ? Edit and produce short-form video
and visual content for digital platforms ? Build and manage a structured
content library for ongoing use Digital Marketing & Social Media ?
Manage and grow all social media platforms (Instagram, Facebook, TikTok,
etc.) ? Plan and execute a consistent content calendar (3?5 posts per
week) ? Identify trends and apply strategically to increase reach and
engagement ? Engage with audience and build brand presence across
platforms ? Track performance and optimize content based on engagement
insights Email Marketing & Lead Nurturing ? Plan and execute email
marketing campaigns including promotions, product launches, and events ?
Segment and manage email lists for targeted outreach ? Track performance
(open rates, CTR, conversions) and continuously optimize ? Support lead
nurturing efforts tied to campaigns and events Events & Tradeshows ?
Support planning and promotion of tradeshows and events ? Assist with
booth strategy, messaging, and branding ? Capture content during events
for real-time and post-event marketing ? Execute post-event follow-up
campaigns to convert leads into opportunities ? Travel and represent the
company at key industry events Sales Enablement & Brand Support ? Create
marketing and sales materials including presentations, flyers, and
promotional assets ? Support the sales team with content, campaigns, and
visuals that drive conversions ? Ensure brand consistency across all
touchpoints and communications Website & SEO Support ? Manage and update
website content including project galleries, blogs, and product updates
? Collaborate with SEO and development partners to improve visibility
and performance ? Support landing page creation and campaign integration
Marketing Tracking & Execution ? Manage campaign setup and tracking
within CRM and marketing platforms (Constant Contact, etc.) ? Maintain
data accuracy and improve marketing workflows and reporting processes ?
Own campaign-level reporting across email, web, social, and events ?
Analyze performance data (Google Analytics, email, social platforms) and
translate insights into actionable recommendations ? Continuously
optimize campaigns based on performance metrics ? Assist with special
projects as needed Contact Lisa for full job posting:
lchakalos-ryan@mhmncc.com

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