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Digital Marketing Technologist Senior Associate

PwC • Baltimore, MD • 3h ago

Specialty/Competency: Data, Analytics & AI

Industry/Sector: Not Applicable

Time Type: Full time

Travel Requirements: Up to 80%

The Opportunity

As a Digital Marketing Technologist Senior Associate, you will engage in the dynamic world of digital communications and analytics, focusing on stakeholder engagement, communications management, and competitive analysis. Within our Advisory practice, you will leverage your skills to drive impactful digital strategies and business development initiatives. As a Senior Associate, you will analyze complex problems, mentor others, and maintain professional standards. You will focus on building client relationships and developing a deeper understanding of the business @context. You are building meaningful client connections and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical skills, and enhancing your awareness of strengths.

In this role, you will be at the forefront of digital marketing initiatives, utilizing data-driven insights and digital analytics to inform decision-making processes. You will be responsible for optimizing marketing campaigns, managing digital content, and developing comprehensive communication strategies. Your work will involve collaborating with various teams to deliver innovative solutions that meet client needs and drive growth. This position offers a unique opportunity to expand your skills in a supportive environment, where you can make a significant impact on both client success and your professional development.

Responsibilities

Developing and implementing digital marketing strategies to enhance brand visibility and engagement

Managing and optimizing marketing campaigns using Adobe Experience Manager to drive performance

Conducting competitive analysis and market research to inform strategic decisions

Utilizing data-driven insights and digital analytics to refine marketing initiatives and improve outcomes

Overseeing content management and delivery across multiple digital platforms

Engaging with stakeholders to align marketing strategies with business objectives

Analyzing campaign performance metrics to identify trends and opportunities for improvement

Coordinating digital content creation and distribution to target specific audience segments

Leading the development of communications strategies to effectively reach and engage target audiences

Collaborating with cross-functional teams to support digital business development efforts

What You Must Have

At least a Bachelor's degree

At least 2 years of experience

What Sets You Apart

Utilizing Adobe Experience Manager (AEM) for content management

Excelling in campaign performance analysis and optimization

Demonstrating proficiency in digital audience targeting strategies

Leveraging data-driven insights for strategic decision-making

Managing stakeholder engagement in complex projects

Developing comprehensive digital marketing strategies

Implementing advanced digital analytics for improved outcomes

The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance

As PwC is an?equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law.?

PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy.

Learn more about how we work: https://pwc.to/how-we-work

For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all.

Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines

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