At RayzeBio, every day is an opportunity to ignite meaningful change. As a wholly-owned subsidiary of Bristol Myers Squibb, RayzeBio blends the nimble, pioneering spirit of an emergent biotech with the global expertise and resources of a leading innovator in oncology. Our mission is to develop transformative radiopharmaceutical therapies that offer new hope for patients living with cancer. Here, you'll join a multidisciplinary team where your ideas are valued, your expertise is amplified, and collaboration is at the heart of everything we do. From day one, expect to make an immediate impact-on our science, on our teams, and most importantly, on patients. Learn more about RayzeBio: https://careers.bms.com/rayzebio/
This is not a role for someone looking to execute a pre-written playbook. The Director of Marketing will be a key architect of how RayzeBio shows up commercially-shaping the brand, influencing strategy, and leading the marketing organization in bringing RYZ101 to market in a way that sets a new standard for radiopharmaceutical launches.This is not a role for someone looking to execute a pre-written playbook.
Reporting to the Head of Marketing, this leader will serve as a true strategic partner-helping define the commercial vision while taking ownership of how that vision comes to life across every channel, customer segment, and market-shaping initiative. If you want to help shape a category, build something from the ground up, and leave a mark on how a transformative therapy reaches patients, this is your role.
Key Responsibilities
Drive Brand Strategy
Co-architect the RYZ101 brand-contributing to positioning, messaging, segmentation, and competitive differentiation alongside the Head of Marketing.
Translate customer, market, and clinical insights into strategic choices that sharpen the brand's edge and accelerate adoption.
Lead market-shaping initiatives-disease awareness, ecosystem development, and thought leader strategy-that define the category before and after launch.
Contribute to pipeline readiness, helping establish a launch excellence framework that scales across RayzeBio's future assets.
Lead Commercial Launch
Own the commercial launch plan for RYZ101, integrating cross-functional priorities, customer engagement strategies, and channel execution into a coherent go-to-market motion.
Build an integrated omnichannel approach spanning digital, CRM, field enablement, health-system engagement, and patient-facing initiatives.
Partner with Market Access, Medical Affairs, Patient Services, and Commercial Operations to ensure the full launch ecosystem is aligned and ready.
Champion AI-enabled marketing capabilities-predictive analytics, next-best-action thinking, modular content, and rapid experimentation-to launch faster and smarter.
Shape the Commercial Organization
Help build the RayzeBio marketing function, establishing ways of working, performance standards, and a culture of insight-driven decision-making.
Serve as a senior voice in cross-functional governance, ensuring Marketing's perspective is integrated into business-critical decisions.
Represent the customer in every strategic discussion-grounding commercial planning in real-world patient journeys, site-of-care realities, and healthcare system dynamics.
Manage agency and vendor relationships with a focus on quality, speed, and strategic value.
Leverage AI to drive program, portfolio, or functional performance through prioritization and scaled adoption.
Own Outcomes
Define and track the launch scorecard-setting ambitious KPIs, surfacing insights early, and driving accountability to keep the organization on pace.
Manage the marketing budget with a strategic lens, prioritizing investments that generate the greatest commercial impact.
Ensure continuity and momentum from NDA filing through post-approval growth.
Requirements
Bachelor's degree required; advanced degree (MBA, PharmD, or related field) is a plus.
8-10+ years of pharmaceutical or biotechnology marketing experience, with significant oncology exposure and at least one full product launch cycle. Experience in radiopharmaceutical therapy (RPT) is preferred.
Experience with first-to-market or complex modality launches (radiopharmaceuticals, cell/gene therapy, or other infrastructure-dependent products) is a plus.
Proven success leading cross-functional launch planning and execution across pre- and post-launch phases.
Demonstrated ability to lead through influence in matrixed environments and operate effectively at the leadership level.
Knowledge of healthcare system dynamics, payer environments, and site-of-care considerations relevant to nuclear medicine and oncology.
Strong analytical and strategic planning skills with the ability to synthesize complex information into actionable insights.
Comfort with modern marketing analytics and AI-enabled approaches, applied responsibly with appropriate governance.
If you come across a role that intrigues you but doesn't perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.
Compensation Overview:
Princeton - NJ - US: $203,389 - $246,459
The starting compensation range(s) for this role are listed above for a full-time employee (FTE) basis. Additional incentive cash and stock opportunities (based on eligibility) may be available. The starting pay rate takes into account characteristics of the job, such as required skills, where the job is performed, the employee's work schedule, job-related knowledge, and experience. Final, individual compensation will be decided based on demonstrated experience.
Eligibility for specific benefits listed on our careers site may vary based on the job and location. For more on benefits, please visit https://careers.bms.com/life-at-bms/.
Benefit offerings are subject to the terms and conditions of the applicable plans in effect at the time and may require enrollment. Our benefits include:
Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor support.
Work-life benefits include:
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees)
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
*Eligibility Disclosure: T he summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.
RayzeBio and Bristol Myers Squibb
RayzeBio was acquired by Bristol Myers Squibb (BMS) in 2024 and is a wholly-owned subsidiary of BMS; however, RayzeBio will continue to operate as a standalone organization.
Supporting People with Disabilities
BMS and RayzeBio are dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com . Visit careers.bms.com/ (https://careers.bms.com/eeo-accessibility) eeo-accessibility to access our complete Equal Employment Opportunity statement.
Candidate Rights
BMS and RayzeBio will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.
If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/
Data Protection
We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection/
Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.
If you believe that the job posting is missing information required by local law or incorrect in any way, please contact BMS at TAEnablement@bms.com . Please provide the Job Title and Requisition number so we can review. Communications related to your application should not be sent to this email and you will not receive a response.
R1602860 : Director of Marketing - RayzeBio Company: Bristol-Myers Squibb
Req Number: R1602860
Updated: 2026-05-29 05:33:32.390 UTC
Location: Princeton-NJ
Bristol Myers Squibb is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, pregnancy, citizenship, marital status, gender expression, genetic information, political affiliation, or any other characteristic protected by law.
