Digital Marketing Analyst

Robert Half • Parsippany, NJ • 1h ago

Description

We are looking for a Digital Marketing Analyst to join a healthcare organization in Basking Ridge, New Jersey. This Long-term Contract position focuses on transforming digital marketing and operational data into meaningful insights that improve campaign performance, support patient access, and inform business decisions. The role combines hands-on reporting, analytics, and platform coordination with close collaboration across marketing, sales, clinical, and operations teams.

Responsibilities:

Build, maintain, and refine recurring performance reports using GA4, Looker Studio, Salesforce, and digital advertising platforms.

Analyze campaign results, lead quality, conversion trends, and attribution data to identify actionable opportunities for growth.

Create standardized dashboards and deliver custom analyses that support day-to-day optimization and leadership reporting needs.

Track performance patterns, highlight emerging risks, and recommend adjustments to improve efficiency and outcomes.

Partner with internal stakeholders to support Salesforce configuration and ensure the platform aligns with marketing and patient engagement processes.

Contribute to data integrations, workflow automation, and platform connectivity across tools such as GA4, Freshpaint, and paid media channels.

Maintain reliable data quality across marketing, sales, and patient-related reporting workflows through consistent validation and documentation.

Apply governance, compliance, and access control standards to analytics and reporting processes in a regulated environment.

Translate complex data findings into practical recommendations that non-technical stakeholders can understand and act on.

02720-0013444285

Requirements - 1-4 years of experience in digital analytics, performance marketing, marketing operations, or related reporting roles.

Hands-on experience with GA4, Looker Studio, Salesforce, and paid media platforms such as Google Ads and Meta.

Working knowledge of digital marketing measurement, attribution, lead tracking, and conversion analysis.

Ability to interpret data, identify trends, and present clear recommendations to cross-functional teams.

Experience supporting dashboard development, ad hoc reporting, and data-driven decision-making.

Familiarity with data governance, documentation practices, and maintaining accuracy across integrated systems.

Strong organizational skills with the ability to manage deadlines and follow through in a fast-paced environment.

Background in healthcare, hospitals, social assistance, or other regulated industries is a plus. Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .

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