Digital Marketing Specialist

Robert Half • Irvine, CA • 1d ago

Description

We are looking for a part-time Digital Marketing Specialist to support targeted brand and campaign initiatives for a long-term contract opportunity based in Irvine, California. This part-time role will focus on creating compelling marketing materials, strengthening digital presence, and helping deliver strategic programs that elevate visibility and engagement. The ideal candidate brings hands-on experience across digital advertising, analytics, content development, and website optimization, along with the ability to manage multiple priorities in a fast-paced environment.

Responsibilities:

Plan and carry out digital marketing campaigns designed to promote technology-focused services and solutions across relevant channels.

Create original marketing content, including customer success stories and supporting materials, tailored to brand and audience needs.

Develop structured messaging resources that help ensure consistent communication across campaigns and content.

Partner with internal stakeholders to improve website content and user experience, including updates that support branded web initiatives.

Coordinate with external and internal partners to gather, organize, and prepare video assets for marketing use.

Monitor campaign activity and performance metrics using analytics tools, and recommend adjustments to improve results.

Support email marketing efforts by helping build, review, and optimize outreach campaigns for engagement and conversion.

Contribute to search visibility efforts through on-page SEO improvements and platform-based optimization activities.

Requirements

Proven experience in digital marketing with a strong understanding of campaign execution and performance measurement.

Hands-on knowledge of Google Ads, Google AdWords, and Google Analytics., Marketo

Experience developing email campaigns, digital content, and audience-focused marketing materials.

Familiarity with on-page SEO best practices and optimization tools such as BrightEdge.

Ability to organize multiple marketing projects effectively within a part-time contract schedule.

Strong written communication skills with the ability to translate ideas into clear, effective messaging.

Proficiency with Microsoft Word and PowerPoint for creating presentations and marketing documents.

Innovation starts with people.®

Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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