Director of Marketing

Del Mar Vacations • Orleans, MA • 2w ago

The Director of Marketing is a dynamic and strategic leader responsible
for building and driving Del Mar Vacations\' full marketing engine,
creating the demand, awareness, and brand presence that fuels growth
across both our homeowner and guest audiences. This individual owns the
marketing function end-to-end, ensuring that Del Mar stands out in a
competitive market and consistently generates the volume and quality of
interest that empowers our homeowner and guest teams to meet their
targets. The Director of Marketing is first and foremost an operator,
someone who thrives in execution, drives flawless delivery across all
marketing functions, and holds themselves to a high bar. This role works
in close partnership with the Director of Homeowner Revenue and the
Director of Guest Revenue, translating their goals and targets into
demand generation strategies that deliver the right volume and quality
of interest across both audiences. Core Responsibilities Drive the
execution and performance of all marketing functions across both of Del
Mar\'s primary audiences: homeowners and guests. Own homeowner demand
generation: In close partnership with the Director of Homeowner Revenue,
this role aligns on strategy, priorities, and the demand targets needed
to support homeowner pipeline goals. This includes designing, executing,
and continuously optimizing inbound and outbound marketing strategies
that create awareness and interest among prospective homeowners, owning
the performance of all demand generation channels (digital, direct mail,
referral, grassroots, and community-based programs) and delivering
sufficient demand volume and quality to support the homeowner sales team
in achieving their target new home signings per year. Drive guest demand
and booking interest: In close partnership with the Director of Guest
Revenue, this role aligns on strategy, priorities, and the demand
targets needed to support occupancy and booking goals. This includes
owning the marketing strategies that create awareness, interest, and
intent among the right guests for Del Mar\'s portfolio, overseeing paid
advertising, SEO, email marketing, social media, and channel-level
campaigns designed to drive traffic, generate booking demand, and
support the occupancy and revenue targets owned by the guest team.
Oversee brand identity and standards: Serve as the ultimate steward of
the Del Mar brand. Ensure that all content, communications, design, and
campaigns reflect a consistent, premium brand identity across every
touchpoint, from listing descriptions to social media to direct mail.
Lead and develop the marketing team: Manage, coach, and grow the
marketing team. Set clear performance expectations, foster a culture of
creativity and accountability, and ensure the team is executing at a
high level across campaigns, projects, and ongoing programs.
Qualifications Champion of digital marketing and technology; proven
ability to lead the strategy and execution of all digital marketing
efforts including website, SEO/SEM, email, paid social, and CRM
Bachelor\'s degree or equivalent experience required, MBA preferred 5+
years of marketing experience, with at least 2 years in a people
leadership role Demonstrated success owning demand generation and brand
execution across multiple audiences, ideally in a service or
property-based business Deep, hands-on HubSpot integration expertise
required; a demonstrated track record of building, configuring, and
optimizing HubSpot within an organization. Experience with AI tools and
automation required; must seek out new technology, experiment with it,
and find ways to apply it to improve marketing efficiency, output, and
performance Proven ability to lead and develop a team, build a
performance culture, and deliver results across multiple simultaneous
initiatives See Complete job description when applying

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