Overview:
We are seeking a highly motivated and skilled Senior Marketing Specialist to join our dynamic marketing team. In this role, you will support the Director of Marketing in driving customer and prospect marketing strategies across campaigns, email marketing, sales enablement, events, and more.
The ideal candidate brings a blend of traditional and digital marketing experience, strong communication skills, and the ability to collaborate effectively across cross functional teams. This role plays a key part in supporting full funnel customer and prospect lifecycle marketing and requires someone who thrives in a fast paced, deadline-driven environment with shifting priorities.
You will report directly to the Director of Marketing, PeopleReady On Demand.
Location: Remote
ESSENTIAL DUTIES and RESPONSIBILITIES
Plan, manage, and execute marketing initiatives including demand generation campaigns, content development, retention programs, sales enablement materials, event and association support, and industry-specific communications for both internal and external audiences.
Ensure marketing efforts are aligned with brand standards and business needs by collaborating closely with marketing leadership to support lead generation, customer retention, and thought leadership strategies.
Partner with key marketing functions (content, project management, growth marketing, creative) to develop cohesive prospect campaigns and collaborate with sales and operations to launch customer-focused programs.
Develop and deliver sales enablement tools and collateral that support field and sales teams nationwide.
Contribute creative and strategic ideas to help advance customer and prospect marketing efforts, supporting the Director of Marketing with innovative approaches and campaign ideation.
EDUCATION and EXPERIENCE
3+ years of experience in a B2B marketing environment (experience in staffing preferred)
Bachelor's degree in marketing, business, or related field, or equivalent experience
Hands-on experience with marketing automation platforms (Pardot/Marketing Cloud preferred)
Direct marketing experience across email, social media, digital advertising, events, associations, and traditional marketing
High proficiency in Microsoft Office Suite, especially PowerPoint
Basic design skills preferred
CORE KNOWLEDGE & SKILLS:
Experience with integrated lead generation, nurturing, cross-sell/up-sell, and retention programs
Strong analytical and creative problem-solving skills with sound business judgment
Demonstrated ability to execute and optimize marketing campaigns, including reporting and performance analysis
Proven ability to develop compelling, action driving marketing content aligned to audience needs and business goals
Strong project management skills with the ability to lead multiple projects end-to-end
Comfortable operating in a matrixed environment with multiple stakeholders
Experience writing marketing briefs and managing partners or contributors toward shared goals
Knowledge of traditional, digital, email, and social media marketing best practices
Highly organized with strong attention to detail and efficiency
Able to thrive in a fast-paced environment with shifting priorities
Positive, team-oriented mindset with curiosity and willingness to take on new challenges
Strong prioritization skills and resourcefulness under pressure
SUPERVISORY RESPONSIBILITIES
This position does not have direct supervisory responsibilities
Salary Range: $77,700 - $97,100 annually, depending on experience and geographic location.
Please note that actual compensation offered may vary based on local pay requirements, and will meet or exceed state-specific minimum wage or salary thresholds.
Benefits and Well-Being:
We offer a competitive benefits package, including 6 paid holidays, 1 paid floating holiday and up to 20 days of Paid Time Off per year, Medical/Dental/Vision insurance, Company-matching 401(k) and Employee Stock Purchase Program, in addition to other programs and perks. More details about our benefits can be found here (https://acrobat.adobe.com/id/urn:aaid:sc:AP:9e2a4bc5-e618-4bb0-9b2c-c4f9cc6d82a1) .
TrueBlue, Inc. and its brands welcome and encourage applications from candidates with disabilities. Accommodations are available upon request for candidates taking part in the application or interview process. If you require disability-related accommodation during the application or interview process, please contact your Recruiter directly, Employee Relations at HR-Advice@trueblue.com , or 1-800-610-8920. TrueBlue, Inc. and its brands will consult with all applicants who request disability-related accommodation during the application or interview process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Since opening our first office over 30 years ago, TrueBlue has been dedicated to connecting people and work, changing lives, transforming businesses, and benefiting communities around the world. . Whether serving a small business on Main Street or a Fortune 500 company, we work hard to find the talent they need to succeed. Our well-known, established brands - PeopleReady, PeopleManagement (SIMOS, StaffManagement, and Centerline Drivers), and PeopleScout, each have a unique focus to serve our customers' varied needs.
As the world of work changes, so does TrueBlue. We are well-positioned with tremendous strengths and assets, including a unique combination of strong and established brands, proprietary technology, an expansive geographic presence, and a passionate team serving our customers every day.
TrueBlue is The People Company, and our shared values guide our success. We are Optimistic, believing in solutions through innovation and collaboration; Passionate, dedicated to making a positive impact; Accountable, empowering people to take responsibility; Respectful, valuing diverse views and teamwork; and True to who we are and to the needs of our clients. We are committed to making a lasting impact as we continue to adapt to the changing world of work.
